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The Complete Idiot's Guide to Cold Calling (Complete Idiot's Guides (Lifestyle Paperback))
The Complete Idiot's Guide to Cold Calling (Complete Idiot's Guides (Lifestyle Paperback))
by Keith Rosen
Edition: Paperback
Price: $10.15
87 used & new from $0.01

17 of 19 people found the following review helpful
5.0 out of 5 stars Not Just About Cold Calling But New Prospecting Ideas, Too!, October 11, 2004
Who hasn't at some point in his or her career sat staring at the phone, paralyzed at the prospect of picking up the receiver and making that dreaded call? For most of us, cold calling is the weakest link in our chain of selling effectiveness. This book puts it all together, step-by-step, and shows you how to turn this greatest of challenges into your own personal secret weapon. Plus other outstanding prospecting ideas that will help bring in even more business. There is very, very good stuff here, on every page. This book should be required reading for every business person everywhere.


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