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APE: Author, Publisher, Entrepreneur-How to Publish a Book
APE: Author, Publisher, Entrepreneur-How to Publish a Book
Price: $7.99

29 of 41 people found the following review helpful
3.0 out of 5 stars Guy Kawasaki Disrupts Again: Innovative "Artisinal Publishing," Entrepreneurship to build Brand, Visibility, December 10, 2012
Guy Kawasaki's new book and most recent book have departed from his focus on business strategy, marketing, and storytelling to focus on tactical "how-to" guides.

APE: Author, Publisher, Entrepreneur-How to Publish a Book echoes his earlier imperatives to "Add value, make meaning", whether writing or developing an entrepreneurial idea.

This reference manual enumerates the benefits of self-publishing (aka "artisinal publishing") compared with traditional publishing models:
* Content and design control
* Longevity
* Revisions
* Money
* Direct connection
* Price control
* Time to market
* Global distribution
* Control of foreign rights
* Analytics
* Deal flexibility.

He acknowledges drawbacks, but argues that "artisinal publishing" trumps traditional publishing models despite:
* No advance
* No editing team
* No corporate marketing team
* Possibly lower prestige
* Self-service distribution
* Self-service foreign rights and translations

Kawasaki crowdsourced the origami butterfly concept for his last book cover, Enchantment: The Art of Changing Hearts, Minds, and Actions, and applied the same social approach to "beta-testing," proof reading, critiquing, and editing this volume.

He candidly acknowledged the value of a professional copy editor to ensure that "artisinally-published" books look professional: even with massive iterations of crowd-sourced review, the copy editor found 1500 issues for correction.

In addition, he provides clear cost delineations in 2012 US dollars and suggestions to fund the development process, such as engaging in affiliate fee arrangements for products and services mentioned in a book and taking advantage of discounts available through the Independent Booksellers Association.

Kawasaki candidly reveals that publishing a book may not be a revenue generator, citing his experience of making more from speaking engagements than royalties on his more than a dozen traditionally-published books.

Despite his track record of evangelizing Apple products, he advocated using Microsoft Word for manuscript layout because many who collaborate on an artisinally-published book may require this format.

A seasoned marketer, he demystified distribution channels and suggested:
* Amazon (Kindle Direct Publishing),
* Apple (iBookstore),
* Barnes & Noble (Nook),
* Google (Google Play),
* Kobo

He clarified the implications of producing digital media in contrast to physical media in discussing distribution through Gumroad for direct sales or printed books. The latter requires the self-published author to collect, record, and report sales tax for sales within the same state or locale.

As a founder of Alltop and a Twitter evangelist, Kawasaki provided recommendations for promoting awareness of "artisinally-published" books via social media, Net Galley reviewers and bloggers, as well as virtual book tours.

He offers recommendations for independent author and publisher resources including:

The Chicago Manual of Style: The Essential Guide for Writers, Editors, and Publishers (14th Edition)

If You Want to Write by Brenda Ueland, which he said "changed my life by empowering me to write even though I didn't consider myself a writer."

Kawasaki provided an unexpected "pearl of wisdom," applicable to many life situations beyond building personal brand reach through "artisinal publishing," from book enthusiast Marilyn Monroe who said, "Sometimes good things fall apart so better things can fall together."

Related post:
Business Influence as "Enchantment"- [...]

* Twitter: @kathrynwelds
* Blog: [...]
* Google+: [...]
* LinkedIn Open Group Brazen Careerist - [...]
Comment Comments (16) | Permalink | Most recent comment: Jun 27, 2013 9:07 PM PDT

Igniting Your True Purpose and Passion: A Businesslike Guide to Fulfill Your Professional Goals and Personal Dreams
Igniting Your True Purpose and Passion: A Businesslike Guide to Fulfill Your Professional Goals and Personal Dreams
by Robert Michael Fried
Edition: Paperback
Price: $19.95
46 used & new from $0.01

2 of 3 people found the following review helpful
3.0 out of 5 stars Draws on A Marketing Plan for Life to clarify career-related values and interests, August 4, 2012
Fried's self-published book draws on principles articulated in his previous book, A Marketing Plan for Life, linking a 12-point business marketing plan to clarify life purpose and interests.

He suggests applying these marketing principles to defining personal life purpose, value proposition, personal brand, and "elevator pitch", integrated with metaphysical self-awareness inquiries:

Define the (unfinished) "business" you're in:

* What's unfinished for me to experience?

* What's unfinished for me to give?

* What's unfinished for me to learn?

* What's unfinished for me to heal?
* What ignites my passion? When did I experience joy? When did I lose track of time? What were my childhood dreams? Who do I admire?

* What can I do best to serve others?

* What is my true purpose in life?

* What actions do I need to take to realize my true purpose?

These are profound questions that require considerable time to reflect and crafted crisp, curated responses.

Fried cites recommendations from P. Montoya & T. Vandehey's book, The brand called you, to consider related questions.
These queries are applicable to the individual and to the business value propositions:

* What business am I in? What do I offer? Who am I?

* What do I "stand for"? What are my core values?

* What talents, strengths, character traits make me "unique"?

* What are my demonstrable differences? "Features"? "Benefits"?

* What is my speciality? How do I demonstrate this expertise?

* How do I demonstrate the value? How to I communicate the benefit?

* How do I "make a difference"?

* How do I consistently communicate the alignment between my "offering" and its value?

* What should people care? What is my cause beyond profit-making?

Opinions different on the optimal duration of responses to these value-clarifying questions, but one benchmark is "more than 25 words and fewer than 25 seconds.

Although some of the 12 Marketing Principles are generalizable to the individual, a number appear to be "force-fit", leaving the impression that this wide-ranging book could have been structured without reference to the previous business template.

The Mind and the Brain: Neuroplasticity and the Power of Mental Force
The Mind and the Brain: Neuroplasticity and the Power of Mental Force
by Jeffrey M. Schwartz
Edition: Paperback
Price: $11.33
202 used & new from $2.21

2 of 3 people found the following review helpful
3.0 out of 5 stars OCD as research model to explore consciousness in brain and mind, August 4, 2012
Neuropsychiatrist Schwartz and award-winning science writer Begley have teamed to make brain science accessible to the intelligent lay reader audience, in the spirit of Brian Greene's accessible discussions of String Theory in such books as The Elegant Universe and The Fabric of the Cosmos.
Readers who are looking for self-help or light reading will not find it here.

Schwartz details his how his undergraduate study of philosophy led him to consider Obsessive-Compulsive Disorder as a research model to explore the interaction among mind, brain, and consciousness.

In this exploration, he developed a practical four-step Cognitive Behavior Modification approach to manage the unwanted obsessions and compulsions of his UCLA clinic patients:

o Relabel thoughts, urges as false signals, attributable to faulty brain circuitry

o Reattribute thoughts, urges to faulty brain circuitry

o Refocus attention away from disturbing thoughts, urges onto constructive behavior

o Revalue disturbing thoughts, impulses to eliminate intrinsic value, inherent power

This widely-applicable process can be used by anyone to increase self-management of unwanted or unpleasant thoughts or emotional reactions.

Begley has written additional titles in the same theme, with somewhat less dense content:

* Begley,S. Train Your Mind, Change Your Brain: How a New Science Reveals Our Extraordinary Potential to Transform Ourselves

* Begley, S. The emotional life of your brain: How its unique patterns affect the way you think, feel, and live --- and how you can change them.

I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work
I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work
by Julie Jansen
Edition: Paperback
Price: $14.40
137 used & new from $0.01

2 of 3 people found the following review helpful
3.0 out of 5 stars Values-based exploration of career priorities, August 4, 2012
Jansen focuses on clarifying values, motivations, and priorities as a foundation for identifying meaningful work.

For those who have already conducted self-evaluation using career assessment tools, such as the Strong Vocational Interest Blank, Harvard Professor Timothy Butler's Career Leader, Holland's Self Directed Search, or others, this book may not add insight.

However, Jansen proposes incisive questions to ask a prospective manager for a new role or consulting assignment, to assess "fit" with the manager's style and the organizational culture:

* What is your ideal relationship with someone who reports to you?

* What would you expect of me during my first three months on this job? First six months? First year?

* How will you measure my success after a year in this role?

* Where did the person who worked in this role previously go?

* What were this person's accomplishments in the role?

* What were the challenges this person found in the role?

* What do you think will be the greatest challenges of the role?

* What are the three top priorities of this role in the next year?

* How does this align with the organization's expectations? Strategy?

* How could I help you with the solution to the challenges that most concern you in your role?

* How do you prefer to communicate and receive information from your direct reports? How often?

* How would you describe your work style?

* What should I expect from you as my manager?

* Could you describe the characteristics of the best manager you've had? What made this person a strong manager for you?

* What are your top three values?

* How are you and your team perceived in the organization?

She suggests validating this primary-source data by interviewing the manager's (or prospective client's) direct reports (peers to target role), by tailoring the questions above to this group.

For anyone who has conducted incomplete "due diligence" before accepting a new role or consulting assignment, Jansen's guidelines are a valuable reminder to consider these aspects of interpersonal alignment.

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
by Olivia Fox Cabane
Edition: Hardcover
48 used & new from $7.69

84 of 101 people found the following review helpful
3.0 out of 5 stars Good synthesis of communications research; could be more focused, August 4, 2012
Olivia Fox Cabane integrates findings from social psychology and neuropsychology research, with principles of Emotional Intelligence and "Practical Buddhist Philosophy", and concluded that charismatic behaviors are based on managing internal state, beliefs through self-awareness, self-management to focus on others and "make them feel good."

This synthesis is both a strength and a potential limitation because the topics range from non-verbal communication to presentation skills to self-management through visualization to managing difficult people. Many of these topics could have been covered in a blog post, magazine article, or an e-book.

Although she alludes to debates about the value of "charisma" as a theoretical construct, she incompletely refutes the critiques of research-based charisma nay-sayers.

Fox Cabane asserts that "charisma" or "presence" is composed of:

*Presence - mindful attention, patient listening, avoiding interruption

*Power - appearance, clothing, occupy space, positive wording (avoid "don't"), placebo effect

*Warmth - chin down, eye contact, Duchenne smile (mouth corners, eye corners), gratitude, compassion, appreciation - counteract "hedonic adaptation"

*Goodwill - wishing the other person well

*Empathy - understanding the other's experience


*Compassion - a combination of empathy+goodwill

*Forgiveness of self and others

*Self-compassion - self-acceptance. Positively correlated with emotional resilience, sense of personal responsibility, accountability, sense of connectedness, life satisfaction, positive relationships with others, self-confidence, willingness to admit errors, low self-pity, low depression, low anxiety, improved immune system functioning

*"Metta" - loving kindness to self, others

Fox Cabane offers three "quick fixes" to increase your "charisma":

* Lower the intonation of your voice at the end of your sentences (no "Valley Girl talk"...)

* Reduce the speed and rapidity of nodding

* Pause for two seconds before you speak

Her website, [...], provides further details, references (including obscure newsletters and websites), and resources.
Comment Comments (4) | Permalink | Most recent comment: Oct 17, 2013 6:28 AM PDT

from Bedlam to Boardroom: How to get a derailed executive career back on track!
from Bedlam to Boardroom: How to get a derailed executive career back on track!
by Colleen Aylward
Edition: Paperback
Price: $24.95
36 used & new from $0.01

2 of 6 people found the following review helpful
3.0 out of 5 stars Valuable guidance in building online presence, but somewhat self-promotional, August 4, 2012
Aylward's seemingly self-published book offers some valuable insights into the online search strategies used by executive recruiters, and presents thought-provoking questions that must be answered in any resume, "elevator pitch", information interview, job search, and online presence

* What is your [narrow, deep] expertise?

* What are your strengths? [assessments available at, ; another assessment by Harvard Professor Timothy Butler is CareerLeader ]

* What is your unique business differentiator?

* What problems have you solved? How? [Note accomplishments and quantified impact, not responsibilities; write out numbers, even if <10 - contrary to style rules]

* How have you increased revenues, profit?

* How have you improved processes?

* How have you demonstrated creativity, innovation?

* How have you reduced costs?

She argues that the last four items are "the only thing" recruiters and employers care about, and recommends quantifying contributions to revenue generation, profitability, process improvement, cost reduction, and innovation development and diffusion.

Aylward frequently mentions the value of her proprietary candidate preparation program, and asserts the value of job candidates preparing a video "elevator pitch" or interview. The value of this type of video is debated by career coaches from such firms as Lee Hecht Harrison. The counterpoint is that recruiters and hiring managers are "far too busy" to view videos. Nevertheless, social media research indicates that online videos increase the "findabilty" of an associated name in a Google name search.

Aylward asserts that anyone can surmise a hiring manager's company email using the following steps:

1. Google-> * areacode ->
list of emails at companyname in areacode->
infer email convention (such as first initiatl+last

2. LinkedIn-> Advanced People Search->
enter title of hiring manager (from position description, if stated) for Title->
enter "company name" for Company->
enter zipcode for company headquarters ->
search renders name of person in the role

3. Send email to hiring manager using inferred email convention from Google search in 1.

Aylward offers helpful reminders about the value of building and maintaining an online presence, although her book may at times appear self-promotion, bordering on a "hard-sell" of her services.
Comment Comments (4) | Permalink | Most recent comment: Feb 12, 2013 6:59 PM PST

I, Demokedes
I, Demokedes
by CJ Wright
Edition: Paperback
Price: $12.50
16 used & new from $9.11

4.0 out of 5 stars Young man's journey caught in the crosshairs of chance and history, January 8, 2011
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This review is from: I, Demokedes (Paperback)
CJ Wright's I, Demokedes, draws on his experiences as an historian, teacher, and popular docent at Los Angeles County Art Museum. He provides a thoroughly-realized, historically-informed imagining of a young man's journey caught in the crosshairs of chance and history.

He provides illuminating explanations of ancient technologies (lost wax process), artistic technique (red figure pottery), prevailing stereotypes of Greeks vs. Persians, and an imagined critique of emerging contemporary philosophies, religions. This fictional memoir becomes a gripping page-turner when Demokedes' life as a respected court and sports physician becomes that of a slave to the charismatic Persian king, Darius.

The book's map of the ancient world is a valuable aid to understanding Demokedes' travels and accomplishments, and could be complemented by a glossary of terms and characters, as well as correcting several diction errors not caught by spellcheck.

I, Demokedes provides insight into daily life and historical figures in a time of accelerated change in the ancient world, and can be enjoyed by anyone from young people who enjoy the Greek myths to history fans to those seeking a story almost too amazing to be based on fact.

Stuff: Compulsive Hoarding and the Meaning of Things
Stuff: Compulsive Hoarding and the Meaning of Things
by Gail Steketee
Edition: Paperback
Price: $11.83
119 used & new from $2.87

3 of 5 people found the following review helpful
5.0 out of 5 stars Compassionate, credible, practical, informative look at hoarding, January 8, 2011
Hoarding raises troubling questions about the border between civil liberties, privacy, and public interest. It is surprisingly pervasive ($5M-$6M of US population by some estimates), costly burden for tax payers who underwrite traumatic "heavy cleanings" to clear residential health hazards.

The stigma and shame of hoarding, along with its interpersonal and financial impacts are detailed with compassion and credibility by Randy Frost and Gail Steketee. They acknowledge the widespread view of hoarding as psychopathology, with co-morbid symptoms and diagnoses including Major Depression, Attention Deficit Hyperactivity Disorder (ADHD), Impulse Control Disorders (ICD), and sometimes Obsessive Compulsive Disorder (OCD).

Frost and Steketee distill lessons from numerous in-depth, long-term interviews and treatments. They note that hoarders have often survived traumatic experiences and losses, are highly sensitive to anxiety, and do not trust their ability to sooth themselves without hoarding, and sometimes compulsive rituals and impulsive behaviors. They review centuries of philosophical, literary, psychological, and neurological observations and commentary on the condition, including Dante, Aquinas, Dickens, Hume, Freud, Fromm, Lorenz, Adler and others.

Not surprisingly, existential themes of transience and finitude are highlighted in Sartre's mention of hoarding, and are systematized as social psychology's Terror Management Theory (TMT) and the distinction between "Being" and "Having" orientations. These theoretical perspectives may provide insight into the grief that hoarders experience in saying goodbye to possibilities, hopes, and wishes bound into objects.

Frost and Steketee allude to emerging neurological imaging studies that suggest hoarders' different activity in the anterior cingulated cortex in the brain's frontal lobe as well as in the visual cortex. Geneticists have uncovered anomalies on Chromosome 14 among hoarders, and both streams of evidence may provide sufferers with a framework for understanding origins of this condition.

Hoarders' struggles with perfectionism, categorization, decision-making, prioritization, and avoidance are treated with a structured 26 week program of behavior therapy with elements of exposure, cognitive behavioral ratings, analyzing and refuting automatic thoughts and "catastrophizing", confrontation with photos of hoarding environments, and conducting behavioral and thought experiments.

The authors provide a balanced, compassionate view of hoarders' strengths, including appreciation for details of physical objects, empathy with the physical world, and recognizing opportunity in objects others would discard. When these strengths are over-used, painful interpersonal and financial consequences can ensue.

Given hoarders' search to avoid pain and anxiety while developing a sense of safety and security in the face of transience, some sufferers may benefit from Linehan's Dialectical Behavior Therapy (DBT) processes to support impulse control and address underlying existential anxiety.

Lydia's poem, The Yellow Swan, captures the experience, struggle, and daily triumphs achieved by the heartbreakingly painful work of therapy, when courageously undertaken by sufferers. Frost and Steketee's research-based behavioral treatment is practical and holds the hope of change for hoarders and those who care about them.

Seven Days in the Art World
Seven Days in the Art World
by Sarah Thornton
Edition: Paperback
Price: $13.39
172 used & new from $0.91

0 of 1 people found the following review helpful
3.0 out of 5 stars Entertainingly-written ethnographic study of the contemporary art "boom", January 8, 2011
Thornton's entertainingly-written ethnographic study of the contemporary art "boom" focuses on the six roles associated with recent record prices for these works: artist, dealer, curator, collector, critic, auction house specialist. She asserts that contemporary art has "become a kind of alternative religion for atheists," spurred by increased education and "visual literacy". Further, she notes that "all art is `priceless", but assurance is expensive."

She crafts memorable quotes, descriptions, and records sometimes-baffling art lingo:
Charles Gaines: " should interrogate the social and cultural ideas of our time."

Cal Arts student, Hobbs, on the humor in her work: "It's corporeal and crass - that's the language I trust most."

Andy Warhol: "Being good in business is the most fascinating kind of art...Making money is art and working is art and good business is the best art."

Artist Christian Marclay, whose music box reveals that "Listen" is an anagram of "Silent".

Defining "sideline omniscience" as "heightened sense of enlightenment based on inexperience."

Thornton's book is a well-curated, globe-trotting, and entertaining look at an exclusive world that is inaccessible to most people.

Winning Intl
Winning Intl
by Jack Welch
Edition: Paperback
29 used & new from $0.01

1 of 1 people found the following review helpful
3.0 out of 5 stars Accessible, opinionated summary of Welch's lessons learned, January 8, 2011
This review is from: Winning Intl (Paperback)
Jack Welch's candid, direct voice speaks from these pages to advocate "winning" in business by focusing on year-over-year growth and besting competitors.

To define a winning strategy, Welch advises to determine a "realistic, relatively rapid" way to gain a competitive advantage, often based on cost, quality, or service. He reinforces the importance of placing the right people in the right roles, and applying best practices from inside and outside the organization. He offers "five slides" of questions to thoroughly analyze the competitors' products, position, track record, threats, and vulnerabilities.

He counsels to select candidates for employment who demonstrate the assumed table stakes of integrity, intelligence, and maturity as well as "the four Es and one P" (positive energy, ability to energize others, "edge" or making and implementing difficult decisions, execution, and passion for the work). Leaders in the organization should embody these characteristics as well as authenticity, "ability to see around corners", selecting "better, smarter people" than themselves, and resilience.

Welch advocates a meritocracy based on performance "differentiation" evaluated by regular (twice yearly) performance reviews. At GE, employees were sorted into three categories: top performers (20%), core performers (70%) and lowest performers who must be removed (10%). During each performance review, employees were asked to nominate two people who could replace them. Rewards, perks, recognitions, and advancement are distributed commensurate with the performance evaluation.

He simplifies change management by emphasizing that communicating the purpose and progress of the change is as essential as removing change resistors and learning from failed change efforts inside and outside the company.

To manage inevitable crises in which the company's reputation may be compromised, he advises to assume that the situation is worse than it appears and that "everyone will found out everything." As a result, he states that candor is the best approach in deal ing with the media, which will inevitably portray the organization and individuals "in the worst possible light." He cautions that people and processes will change, and "there will be blood on the floor."

Welch demystifies Six Sigma by defining it as "a quality program that improves customers' experience, lowers costs and builds better leaders" by reducing waste, errors, inefficiency, and variance in products and customer experience.

He notes that each manager's responsibility is competitiveness. In contrast, each employee's responsibility is to perform as well as possible to earn the credibility and right ("chits") to fulfill personal "work-life balance" priorities.

Welch admits his mistakes and regrets (including those at GE, as well as his two failed marriages, and his hands-off parenting style with his four children). He recognizes that career setbacks occur and advocates demonstrating a positive attitude, and redoubled performance to avoid feeling and acting like a victim.

This is an accessible, opinionated summary of Welch's lessons learned from his forty years at GE.

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