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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
by Olivier Blanchard
Edition: Paperback
Price: $15.36
74 used & new from $7.00

4 of 4 people found the following review helpful
5.0 out of 5 stars Actually provides some clarity on Social Media ROI, April 4, 2011
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The first half of the book is simply a tutorial/primer on Social media and how a corporation should run its social media program...which was not of much interest to me. However, I found the full worth of the book's money in its last chapter - where the author provides some concreteness to the hitherto illusive idea of return on investment for social media. This is a very impressive chapter and brings a lot of clarity to the subject. I wish the author had illustrated the ROI on Social media with a solid case study but even with what it has, the book is worth the money.


Rich Media, Poor Democracy: Communication Politics in Dubious Times
Rich Media, Poor Democracy: Communication Politics in Dubious Times
by Robert Waterman McChesney
Edition: Paperback
148 used & new from $0.01

4 of 6 people found the following review helpful
5.0 out of 5 stars A Brilliant Analysis of Classic Proportaions, March 16, 2001
McChesney gives an insiders view of the Media Conglemoration's business logic and explains that they have just two options: "Get Fat or Die!". He also explains how this market competition has led to the degradation of journalism as the media vies for greater profits out of their public services such as News. This drives them to lay off journalists and provide greater (and cheap) sensationalism in their news coverage as opposed to quality journalism. Another thesis of the book is media's deliberate refrain from investigating big corporations and their trade practices. The author links this to that fact that big corporations are the biggest source of revenues (thru advertisements) to these media outlets and it doesn't make business sense for these media conglems to strike the axe at these revenue sources. Likewise, huge military budgets always benifit bigger corporations who intern are the biggest corporations of these media outlets, hence the ever favorable coverage of the need to maintain and increase military budget! Of course, all this is just off of the 1st chapter. Treat yourself with the wealth of brilliantly analyzed and alarming info as McChesney sketches the threatening future of the media giants and how reform is possible in this medium.


The Crest of the Peacock:  Non-European Roots of Mathematics
The Crest of the Peacock: Non-European Roots of Mathematics
by George Gheverghese Joseph
Edition: Paperback
32 used & new from $1.25

20 of 21 people found the following review helpful
5.0 out of 5 stars Outstanding, September 27, 2000
A monumental work and an outstanding contribution to the history of early mathematics and a rare peep into the much neglected, albeit enormous contributions of the muslim arab, indian, persian and chinese mathematicians in shaping the field of mathematics. Few people will even come close to the extent of research that George Gheverghese Joseph in unearthing the mathematical histories of non-european origins.


Jesus: Prophet of Islam
Jesus: Prophet of Islam
by Muhammad Ata ur-Rahim
Edition: Hardcover
22 used & new from $8.81

19 of 25 people found the following review helpful
5.0 out of 5 stars An Excellent Book, January 7, 2000
This is one of the best books I've read on the history of christianity and the evolution of biblical literature. It refers extensively to scholarly research and is fairly unbiased with regard to the history of early christianity, contrary to the suggestion one might get by the title of the book. It could have been better titled as the History of Unitarian Christianity had it not been for the last chapter which quotes references to Jesus from the Islamic Literature. The Book is a must read for all Christians and Muslims alike to uncover the mysterious shroud surrounding the Life of Christ and the history of Christianity.


Covering Islam: How the Media and the Experts Determine How We See the Rest of the World
Covering Islam: How the Media and the Experts Determine How We See the Rest of the World
by Edward W. Said
Edition: Paperback
Price: $10.18
138 used & new from $3.07

1 of 3 people found the following review helpful
5.0 out of 5 stars An outstanding book, December 21, 1999
Said exposes the American journalists' laziness and disqualifications to cope up with the developments of the Islamic world and their subsequent readiness to blame the third party for when anything goes wrong. Having lived in the US for sometime now, I am blissfully aware of the pathetic [lack of] knowledge that Americans have of the world current affairs and world history. Said has done an excellent job in proving that this ignorance is not only confined to the masses but also extends to the American journalists. A must read for anyone who wants to know the world outside of the US.


Covering Islam: How the Media and the Experts Determine How We See the Rest of the World
Covering Islam: How the Media and the Experts Determine How We See the Rest of the World
by Edward W. Said
Edition: Paperback
Price: $10.18
138 used & new from $3.07

22 of 28 people found the following review helpful
5.0 out of 5 stars An outstanding book, December 21, 1999
Said exposes the American journalists' laziness and disqualifications to cope up with the developments of the Islamic world and their subsequent readiness to blame the third party for when anything goes wrong. Having lived in the US for sometime now, I am blissfully aware of the pathetic [lack of] knowledge that Americans have of the world current affairs and world history. Said has done an excellent job in proving that this ignorance is not only confined to the masses but also extends to the American journalists. A must read for anyone who wants to know the world outside of the US.


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