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Fundamentally Different
Fundamentally Different
by David J. Friedman
Edition: Paperback
Price: $18.05
41 used & new from $12.78

5.0 out of 5 stars must read for those wanting to establish or put life into your current culture, February 6, 2012
This is one of the best hands on books I have read regarding either starting a culture or putting life into your current culture. David Friedman does an excellent job laying the ground for not just how to roll out a program but providing some great nuggets. He breaks it down into the basics. We found many of the fundamentals listed, fit under our five core values we have had for the past 25 years and then added some of our own. What we heard from our employees was that the fundamentals helped them understand how to execute the core values in their daily practices. ie: bringing life to our core values. While there are no revelations, what brings the book to life is how he shares what practically worked in his own organization. This is not just a great read but a must for all levels of leadeship. From the CEO wanting to change things up to the young manager wanting to build his own team.

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