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Why Romney Lost
Why Romney Lost

10 of 10 people found the following review helpful
5.0 out of 5 stars Those who seem to despise half of America will never be trusted to govern any of it, November 9, 2012
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This review is from: Why Romney Lost (Kindle Edition)
A compelling case for a more centrist Republican party.

The title for the review is from the last paragraph of the e-book. It captures the primary reason why Republicans lost my vote (note: I didn't vote against Romney, I voted against Republicans).

Here's hoping Republicans get the message and stop shooting the messengers.


A Country of Vast Designs: James K. Polk, the Mexican War and the Conquest of the American Continent
A Country of Vast Designs: James K. Polk, the Mexican War and the Conquest of the American Continent
by Robert W. Merry
Edition: Hardcover
85 used & new from $0.38

27 of 28 people found the following review helpful
5.0 out of 5 stars Well written, gripping and extremely informative, November 30, 2009
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Must read for history nerds.

Extremely well written, moves like a novel and hard to put down.

Outlines the key premises of Jacksonian democracy and the impact they had on our country. Explains the events and execution of the Mexican-American war, the annexation of Texas and Oregon and the expansionism that led to the California and New Mexico territories.

Presents the key philosophical differences on trade (free vs. protectionist), banking, expansionism, America's role in the world and the sectional tensions surrounding slavery that would lead to the civil war.

Fascinating also to see how partisan the politics of this period were. If anything, more cutthroat and divisive than today, with bickering, posturing and positioning for personal advantage in both congress and the cabinet.

Demonstrates the incredible impact one person in the position of American president can have on the world.


CSS Mastery: Advanced Web Standards Solutions
CSS Mastery: Advanced Web Standards Solutions
by Simon Collison
Edition: Paperback
214 used & new from $0.01

1 of 2 people found the following review helpful
5.0 out of 5 stars Exceptional coverage of a difficult topic, July 18, 2008
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I'm a software developer, not a web designer, so I don't use CSS on a daily basis. I've read a number of CSS books. This is the clearest, most practical presentation that I've run into. CSS is a surprisingly complex topic, particularly when you have to consider the real-world incompatibilities. For an intermediate presentation, this is an extremely well written, impressive book.


Introducing Microsoft ASP.Net 2.0
Introducing Microsoft ASP.Net 2.0
by Dino Esposito
Edition: Paperback
60 used & new from $0.01

3 of 5 people found the following review helpful
4.0 out of 5 stars Thorough intro for moving from ASP.NET to ASP.NET 2.0, May 6, 2005
A thorough overview of ASP.NET 2.0. The book does assume familiarity with ASP.NET 1.x. This was a positive feature for me, as Dino calls out the salient differences that will need to be considered in migrating a 1.x code base. Other reviews note that English is a second language for Dino. I did not find this to be an issue. It's not English literature, it's a technical book, and Dino's writing is just fine for that task.

The book is based on Beta 1. At the time of this review Beta 2 is shipping, but this is still the best book out there if you need to get a jumpstart on ASP.NET 2.0.


Patterns of Enterprise Application Architecture
Patterns of Enterprise Application Architecture
by Martin Fowler
Edition: Hardcover
Price: $50.14
84 used & new from $34.96

7 of 15 people found the following review helpful
5.0 out of 5 stars Everything Martin Fowler writes is 5 stars, February 26, 2004
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If you've read Refactoring or UML Distilled, or Planning XP, you won't be disappointed with this Fowler book. He's the clearest writer and thinker in the Agile/XP/Patterns group of authors.
The book is particularly strong in describing how to map between a persistent relational database and an in-memory object representation of business logic. Fowler distills the various approaches to their essence, clearly presents the tradeoffs and defines an intuitive vocabulary to make it easier for development teams to discuss how the patterns apply to their unique application.
Highly recommended.


Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
by Arthur M. Hughes
Edition: Hardcover
53 used & new from $0.01

8 of 9 people found the following review helpful
5.0 out of 5 stars Exceptional Coverage of Important Marketing Concepts, August 15, 2003
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Hughes makes it exceedingly clear why customer loyalty and lifetime value are such critical marketing concepts. Hughes helps marketers understand why our hyper-focus on customer acquisition needs to be adjusted to consider retention and upsell as well.
In particular, Hughes explains:
* What Lifetime Value (LTV) is, why it matters, and how to calculate it
* The importance of testing programs and how best to go about it
* Segmenting your customer base by loyalty and LTV
* How tactics should differ for each segment
* Practical tips for creating a successful database marketing campaign.
Case studies and ROI numbers are used throughout the book. A must read for marketing proessionals.


Direct Marketing: Strategy, Planning, Execution
Direct Marketing: Strategy, Planning, Execution
by Edward L. Nash
Edition: Hardcover
65 used & new from $1.24

21 of 21 people found the following review helpful
5.0 out of 5 stars A Must Read for Marketing Professionals, July 29, 2003
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When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised.
Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks. As I continued to read the fourth edition of Direct Marketing I found that it is more than a book on direct mail, it's an essential read on marketing in general:
* Nash makes it easy to understand the importance and mechanics of marketing measurement and metrics.
* While emphasizing the accountability and predictability of direct marketing, Nash does not discount general marketing knowledge.
* Nash makes planning practical and concise. The chapter on marketing plans is the best coverage of the topic that I've seen.
* The Internet and other interactive vehicles are fully embraced.
In short, if you're a marketing professional, buy this book.


Advanced JavaServer Pages
Advanced JavaServer Pages
by David M. Geary
Edition: Paperback
49 used & new from $0.01

8 of 8 people found the following review helpful
5.0 out of 5 stars Must Read for Java Developers building Web applications, November 9, 2001
Geary's book makes three key contributions: 1) explaining how application specific JSP tags enable a division of responsibilities between page designers and programmers; 2) demonstrating how to modularize page design and separate layout from content with his templates tag library; and 3) (most importantly) showing how to implement the Model-View-Controller architecture in a servlet environment. A must read if you plan on using Struts, the Apache MVC framework. Very well written and packed with great examples.


Java(TM) Programming Language, The (3rd Edition) (The Java Series)
Java(TM) Programming Language, The (3rd Edition) (The Java Series)
by Ken Arnold
Edition: Paperback
Price: $35.45
70 used & new from $0.01

6 of 7 people found the following review helpful
5.0 out of 5 stars The Java book for professional programmers, June 27, 2001
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It's interesting to read how other reviewers either love or hate this book. The reactions must depend on your background. If you have a computer science degree and are a professional programmer, you'll love this book. It's concise and thorough and clearly explains the motivation behind each feature of the language. Far superior to the other Java language books that I've seen.


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