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Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business
Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business

1 of 1 people found the following review helpful
5.0 out of 5 stars An excellent overview of mind mapping, January 29, 2013
Idea Mapping teaches the basics of how to capture your ideas using "idea maps" - basically, mind maps that are focused on recording your ideas. While it tends to focus on hand-drawn maps, the principles and outlines are valuable for anyone doing software-produced maps, as well. The book also covers topics such as applications of idea maps and how to use them in a team setting, and it also includes a number of maps produced by real-world business people. If you are a beginning to intermediate user of mind maps, you should find much to like in this informative book.


The Impact Equation: Are You Making Things Happen or Just Making Noise?
The Impact Equation: Are You Making Things Happen or Just Making Noise?
by Chris Brogan
Edition: Hardcover
Price: $19.46
109 used & new from $0.01

26 of 28 people found the following review helpful
5.0 out of 5 stars A Valuable Source of Ideas & Strategies to Expand Your Influence, October 25, 2012
I have to be honest: I wasn't a big fan of Trust Agents, the first book by Chris Brogan and Julien Smith. It was just a bit too nebulous and didn't contain enough actionable information for my tastes. So when I received a pre-release copy of The Impact Equation in the mail a month ago, I approached it with a bit of trepidation. I shouldn't have been worried.

The Impact Equation does a marvelous job of explaining how to build or expand your personal brand online. Refreshingly, it maintains a very strong human focus, rather than focusing upon specific tools and "nuts and bolts." Building influence and impact is an inexact science. There's no "do these 10 things and you'll be unstoppable" formula you can follow. Brogan and Smith acknowledge this, and focus instead on presenting a cohesive set of strategies and principles - a platform - that has proven to be successful.

As an experienced blogger and publisher of several websites for a decade now, I was pleasantly surprised to discover many fresh insights and ideas throughout The Impact Equation. Its conversational tone and numerous examples kept me engaged and turning the pages; I found myself devouring it with a highlighter and a pen, underscoring key concepts and jotting notes in the margin on how I plan to put them to work - always a great sign of a valuable business book!

Because I write extensively on creative thinking, brainstorming and visual mapping and love sharing awesome ideas, one of my favorite parts of the book was the authors' discussion of ideas. But not how to brainstorm ideas - that topic has been covered ad nauseum in numerous books and blogs. Rather, they concentrate on how to make your ideas stronger and more persuasive, a topic that has actually gotten surprisingly little coverage in other media.

Brogan and Smith emphasize that it's not enough to come up with great ideas; they need to be relentlessly refined and shaped to ensure that they have a deeper impact upon our target audiences. They need to stand out against an increasing volume of background noise; they need to connect to other knowledge and concepts that your audience already understands. Metaphor is one way to do this. There's actually something Darwinian about successful ideas - they not only fit tightly with their customers' needs but also are designed to be eminently sharable and spread easily in social channels.

"The best ideators aren't just creative; in fact, creativity is but a single aspect idea creation. The rest is a matter of fitting the idea into its environment in an effective way - finding ways for it to spread naturally and quickly and to live beyond its initial contact with its host."

Successful ideas have designs "that help them replicate effectively and take hold in the mind." And they emphasize that "an idea's reach is a consequence of its fit within the ecosystem of its time."

Clearly, I need to spend less time generating new ideas and giving more thought to how to shape, refine and improve the ones I've already created to ensure that they have a greater impact on the people whom I'm trying to influence.

The authors also talk extensively about sharing others' great ideas, rather than just promoting your own - a great way to grow one's influence. It's a "give before you get" philosophy that can't be emphasized enough. It's definitely time consuming but is well worth the investment. It's actually the only sustainable way to grow one's influence online. I've tried to practice this, but Brogan and Smith have challenged me to do even more in this important area.

The Impact Equation is a great read, filled with tons of valuable advice that can help you to expand your influence and impact, both on- and offline. I highly recommend it!
Comment Comment (1) | Permalink | Most recent comment: Nov 20, 2012 2:30 PM PST


A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts
A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts
by Paul Sloane
Edition: Paperback
Price: $17.45
73 used & new from $0.01

5 of 6 people found the following review helpful
4.0 out of 5 stars Recommended reading: A Guide to Open Innovation and Crowd Sourcing, March 29, 2011
I recently received a copy of a new book on open innovation, edited by Paul Sloane, that draws together some of the best advice on this growing area into a single volume. Entitled A Guide to Open Innovation and Crowd Sourcing: Advice from Leading Experts, it provides a wealth of perspectives on open innovation from corporate practitioners (such as Kraft, Unilever, Nokia, LG Electronics and Psion Techlogix), consultancies (such as NineSigma and OVO Innovation), suppliers (Spigit) and academia (University of California at Berkeley and Sorbonne University).

If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for. In particular, this book touches on some of the most common cultural issues that firms encounter when they start to reach their innovation initiatives beyond their own four walls.


The Innovative Leader: How to Inspire Your Team and Drive Creativity
The Innovative Leader: How to Inspire Your Team and Drive Creativity
by Paul Sloane
Edition: Paperback
Price: $16.95
55 used & new from $0.01

1 of 1 people found the following review helpful
5.0 out of 5 stars The Innovative Leader helps bosses to `get' innovation, October 11, 2007
Busy leaders and senior level executives will love Paul Sloane's new book, The Innovative Leader. It distills numerous innovation lessons and strategies into a concise, actionable executive summary format that speaks to their needs.

Sloane combines an impressive depth of knowledge about what works and doesn't work in the world of innovation, along with a strong background in lateral thinking - a chief source of ideas that fuel breakthrough innovation. He also weaves in real-world examples from innovative companies like IBM, Google and Virgin.

Unlike some innovation books, in which the author spends several hundred pages outlining his or her pet innovation framework, Sloane provides the reader with an eminently practical collection of innovation tips, examples and strategies. You'll find ideas that you'll want to implement right away in your business.


The Leader's Guide to Lateral Thinking Skills: Powerful Problem-Solving Techniques to Ignite Your Team's Potential
The Leader's Guide to Lateral Thinking Skills: Powerful Problem-Solving Techniques to Ignite Your Team's Potential
by Paul Sloane
Edition: Paperback
26 used & new from $0.01

5.0 out of 5 stars Valuable insights into creative leadership, June 26, 2003
As a leader within your organization, how can you encourage and empower your employees to take a creative, entrepreneurial approach to exploit new opportunities? Paul Sloane's new book provides some valuable, practical insights that can help you to create a more innovative culture in your organization. Sloane does a marvelous job of explaining how to unlock your employees' creative potential, using lateral leadership skills and strategies. His lively and energetic writing style is both informative and inspiring, while his advice is based on the best practices of some of the world's most successful and innovative organizations.


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