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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Edition: Hardcover
Price: $24.95
55 used & new from $0.01

5.0 out of 5 stars Must experince "The Experience Effect", July 1, 2011
Great book. The author puts many marketing tools and concepts into simple and understandable language. Great read for anyone interested in getting a deeper understanding of marketing and/or seeking the principles to create a sustainable marketing plan. Awesome tool for entrepreneurs, business owners, students and any one in the marketing field. Marketing is truly a diverse field that requires right brain and left brain thinking and different skill sets; this book helps the reader understand the purpose of marketing and it's value when it is centered around the customer. Highly recommendable.


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