As an executive of a direct response company I've seen a lot of marketing material over the past 20 years. Craig's How to Make Maximum Money with Minimum Customers is a breath of fresh air. This is one of the best presentations of effective direct marketing topics and techniques I've seen. Most direct response books are dry, re-hashing of useless topical info. Craig's great storytelling, his colorful writing and ability to get you to get his point all served to captivate me as I read.
Even though I've generated millions of dollars using some of his techniques well before I met Craig, I caught myself nodding my head time and time again as he shows you the path, then lights a fire under you to go put each technique into action.
Craig's book inspired me to be a better marketer. He reminded me that too many people don't understand direct response. He reminded me of a couple of "fundamentals" that I've let slip over the past few years. Thankfully, I'm putting them back into play -- and expecting some nice paydays from them!
Knowing these techniques Craig presents are THE DIFFERENCE in the success of my career. No one teaches them better than Craig. I highly recommend this book. I keep it within an arm's reach at all times.
If you're new to direct response -- you're in for a big treat. If you're pro, then you'll find a new associate in Craig.
He is brilliant.
And so is his book.
I personally wish I'd written this book first. Since I didn't, I'm glad Craig did...and you will be too, once you read it.How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!