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Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk
Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk
by Alexander B. van Putten
Edition: Hardcover
31 used & new from $0.01

5 of 5 people found the following review helpful
5.0 out of 5 stars A Framework to make CHANGE an Ally to a Business rather than a threat, September 16, 2008
This book is not merely the theoretic work of two well known Wharton professors, Alex Van Putten and Ian Mc Millian; it includes their insights of actually putting this framework into practice. Through a software program the team developed they have implemented this framework into a number of companies..

Currently, the vast majority decision makers view the landscape of opportunities in a very narrow band. This narrow focus is most likely caused by the current models used to value opportunities. The vast majority of them is based on a Net Present Value discipline that yields to a Go or No Go decision which inevitably leads to "Buy/Build and They Will Come" mentality.

Unlocking Opportunities for Growth gave me a whole new framework to think about evaluating my ideas and others that are presented to me. The authors actually lead the reader to start thinking about what is the value creation of each stage of development.

This innovative framework gives the tools to map out and value multiple possibilities at each stage rather than the existing models in which one merely changes the projection of the original idea. This is a radical departure from the way I use to think of projects. Now future environmental changes become an opportunity rather than a threat to the project.

A company that truly adopts this innovative framework will "future proof" theirs companies giving them the agility to capitalize on these most volatile of times.


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