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Loveworks: How the world's top marketers make emotional connections to win in the marketpla
Loveworks: How the world's top marketers make emotional connections to win in the marketpla
by Brian Sheehan
Edition: Paperback
Price: $11.97
35 used & new from $7.97

1 of 1 people found the following review helpful
5.0 out of 5 stars An Inspiring Look at what Makes Customers Love a Brand, March 1, 2015
Loveworks isn't exactly a how-to book on marketing, but it will absolutely offer the inspiration needed to excel in advertising. The core concept of the book isn't new: people make purchases based on their emotions, rather than logic. But Loveworks provides 20 case studies of how different companies were able to create amazing foundations of customer loyalty. The type of love for a brand that makes consumers look past premium pricing, ignore competitors, and maintain that support if a company makes mistakes.

The author spent 25 years working for one of the world's leading ad agencies. Which makes Loveworks a treasure chest of real-world examples of how businesses were able to successfully convert their target audience into diehard supporters. What's great about the case studies is that they're backed up with statistics which prove "Lovemarks" is more than just marketing theory. You're given a clear sense of what each company accomplished as the result of their Lovemarks-based advertising campaigns. And although the case studies all reference the author's former ad agency's (Saatchi & Saatchi) involvement in these campaigns, it doesn't come off as boasting or self-promotion.

Can you benefit from reading this book if you don't work for big brands like Nike, T-Mobile, Pampers, or Cheerios? Yes. Loveworks is concluded with a simple four-step process that can be applied to any business. Although the case studies all involve well-known brands, the main concept of Lovemarks can work for anyone, even small businesses that don't have a recognized brand. So even if you're familiar with advertising psychology and emotional appeal to customers, the case studies will inspire you, and open your eyes more on connecting with your audience.


This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
by Neville Medhora
Edition: Paperback
Price: $4.50
9 used & new from $3.30

3 of 7 people found the following review helpful
2.0 out of 5 stars Extremely Lacking Primer for Copy Writing Newbies, February 28, 2015
Verified Purchase(What's this?)
I've developed and promoted hundreds of websites over the last 14 years, and have made millions for my clients. I bought this book to see if there were any useful new copy writing tips, or to let newbies know if it's helpful. But at best, it's a brief primer of recycled ideas that may only help point new copy writers in the right direction.

Pros: The book mentions a few basics of writing copy. This includes how to write a headline, how to organize text, making copy easy to skim, and writing in a conversational style.

Cons: The book is basically a small pamphlet with a lot of fluff and filler. None of the writing techniques mentioned are original. The book barely scratches the surface of these writing techniques, so newbies to copy writing are seriously missing out on how to make the most of these methods. I also can't help but notice that most of these five-star reviewers have only reviewed one product (this book), give vague/brief reviews, or don't seem to be writers.

Bottom Line: Even if you're new to writing, this book wouldn't help you much. There are other books available that provide more info on how to get results from writing good copy. Books that helped to improve my client sales and leads over the years include: Ca$hvertising, The Copywriter's Handbook, Words that Sell, The Everything Guide To Writing Copy, and Content Rules.
Comment Comment (1) | Permalink | Most recent comment: Jul 21, 2015 3:24 PM PDT


Se Esconden- Aldo Ranks
Se Esconden- Aldo Ranks
Price: $0.99

5.0 out of 5 stars Perfect Single for Fans of Old-School Spanish Ragga-Rap, February 21, 2015
Verified Purchase(What's this?)
If you're a fan of pre-reggaeton ragga rap by artists like El General, or 90's urban Latin music when "underground" (later called reggaeton) was blowing up in Puerto Rico, you'll enjoy this single. The beat samples same of the same sounds from popular ragga rap tracks going back to '89, and Aldo Ranks spits in the trademark Panamanian dancehall style.


Get The Click: The Amazing "Content Cash Formula" That Instantly Generates More Clicks, Leads and Sales ("Discover the Entreprenuer Within You!") (Volume 2)
Get The Click: The Amazing "Content Cash Formula" That Instantly Generates More Clicks, Leads and Sales ("Discover the Entreprenuer Within You!") (Volume 2)
by Doug Barger
Edition: Paperback
Price: $8.37
8 used & new from $6.90

1.0 out of 5 stars ALL FIVE STAR REVIEWS ARE FAKE, February 21, 2015
Verified Purchase(What's this?)
I've developed and marketed hundreds of websites over the last 14 years. So I'm always looking for new tips, or curious to see how thorough internet marketing bookies for newbies are. While "Get the Click" has a few useful (but recycled) tips for people new to website promotion, I felt the book could have offered much more info.

Pros: Get the Click offers a limited primer to newsletter signups, identifying target customers, and writing website text to encourage sales.

Cons: There's only about two dozen pages of actual techniques, with frequent double-spacing. It's almost as though a few different blog posts with lots of fluff were slapped together into a pamphlet. The "formula" described in the book are techniques that have been mentioned in other web marketing books - but in much more detail - over the last 5-10 years. I also found it questionable that the author's own business site is not optimized for Google, and doesn't use any of the techniques he promotes he in the book. It's also odd that every account that gave this book five stars all happen to review the same e-books, all giving five-star ratings with vague reviews. Smells like paid shills.

If you are new to internet marketing, I don't think this book would be helpful. There are significantly better, more thorough books available for less money. Even if it's a free Kindle download (I paid $9.97 for the paperback), you'd get more out of reading books like Ca$hvertising, Words that Sell, The Copywriter's Handbook, Likeable Social Media, Content Rules, and The Ultimate Web Marketing Guide.


Student of the Game
Student of the Game
Price: $13.99
44 used & new from $2.93

5 of 6 people found the following review helpful
4.0 out of 5 stars A Few Misses - But Better than His Last Album, April 16, 2013
This review is from: Student of the Game (Audio CD)
Student of the Game isn't Noreaga's best work, but it's still an album fans should cop. I've been listening to his music since the CNN days of War Report, and while my preference is for his old stuff, much of what's on the new album is trademark NORE: street life, sex and drugs.

As with all of his albums, N.O.R.E. is highly listenable, even if he's not trying to be especially lyrical. He acknowledges this on Camouflage Unicorns, spitting "I'm the Lefrak king, I don't care what you say to me, say I don't make sense, cool that's okay with me." Where he shines is easily "Built Pyramids", which coincidentally has the best beat on the album thanks to Large Professor. You can also expect some vintage N.O.R.E. with "Faces of Death", which feels a bit like a continuation of "Banned From T.V." Four minutes, no hook, just N.O.R.E. going hard on the track along with French Montana, Swizz Beatz, Raekwon and Busta Rhymes.

Student of the Game has a mix of guest features ranging from longtime artists (Scarface, Pete Rock, Havoc) to a few that have only recently started to get a buzz. The only unusual thing about the guest spots is that Lil Wayne only did the hook for "She Tried", he doesn't drop any verses for the track.

Most of the beats are good, a few I wasn't feeling. Amazon obviously doesn't list them, but the beatmakers for the album are Cookin Soul, Illa, Inf, Pharrell, SPK, Pete Rock, Charlie Brown, Scram Jones, DJ Thoro, Hazardis Soundz, Large Professor, and Jahlil Beats. Standout beats on the album are "What I Had to Do" by SPK, "Built Pyramids", and "Camouflage Unicorns". The last of which has Nore, Havoc and Tragedy Khadafi dropping bars over a music box sample and a dusty beat (samples "Love Story" by Henry Mancini, same as Immortal Technique "Dance with the Devil" if it sounds familiar).

One of the few complaints I'd have about the new album is the number of skits and filler tracks. The album is 19 tracks deep, five of them are skits/fillers. I can maybe understand showing props to Victor Cruz and Kevin Hart by putting them on the album, but I have no idea why Scott Disick (Kourtney Kardashian's baby daddy) is on the album.

Overall, Student of the Game is worth copping. Sometimes he stretches it thin to make words rhyme (or not at all), not every guest feature is on point, and a few beats aren't suited for him. But I still enjoy the new album, and it's an overall step up from Noreality. If you've been a fan for a minute, you'll like the album.


Filly Brown
Filly Brown
DVD ~ Gina Rodriguez
Price: $4.29
57 used & new from $0.01

15 of 18 people found the following review helpful
4.0 out of 5 stars Successful Film on Many Levels, April 14, 2013
This review is from: Filly Brown (DVD)
As a movie fan in general, I enjoyed Filly Brown. But as a longtime urban music journalist, I also appreciated just how true to life this movie was. What makes Filly Brown stand out from movies like Hustle and Flow or 8 Mile is both how it deals with women in urban music, and having a female lead that offers a powerful performance.

Filly Brown tells the story of Majo Tonorio, a Latina rapper who dreams of performing for huge audiences. The Los Angeles MC builds her buzz rapping on the radio as Filly Brown, but her desire to get signed gets put into full gear because of her family. Filly's mother (played by Jenni Rivera) is serving a ten year prison sentence, her only hope for early release depends on whether Filly can come up with fast cash. What follows is a story of desire, manipulation, and redemption.

Despite having a low budget, Filly Brown was shot well. But what really stands out about the movie is the cast, a mix of film veterans and new faces. Gina Rodriguez puts on a terrific performance as Filly Brown, with a voice and intensity that made her a great choice for the role.

Edward James Olmos adds some seasoning to the film, and is reunited with Stand and Deliver alumnus Lou Diamond Phillips, who plays the hardworking father of Filly and her younger sister. Film and TV star Emilio Rivera plays Mani, Filly's protective uncle and boss. California rappers Cuete Yeska and Baby Bash add new faces to the cast, with H-Town artist Chingo Bling adding some needed humor to the film as Filly's manager.

Despite this being her first feature film, Jenni Rivera (RIP) offers a moving portrayal of Maria, Filly's drug addicted mother doing hard time. Rivera ditched her trademark stage glamor for a prison uniform to deliver a haunting and memorable performance. Her scenes are convincing, bittersweet considering Filly Brown will be the only time she appears in movie theaters.

As far as the movie's inside look at the urban music game, Filly Brown scores for realism. Hip Hop managers are left hanging when labels strike backroom deals. Female rappers are often denied mainstream attention if they refuse to compromise their artistic integrity. In this case, Filly succumbs to the pressure of "sexing up" her image and lyrics to land a record deal for a fast payout to help her mother.

The movie isn't flawless, of course. Filly Brown offers more than a couple character types common to other movies, which gives several scenes a recycled feel. There are also one too many subplots, which threatens to muddle the film as the end approaches.

Overall, Filly Brown succeeds. Its lineup of actors, surprisingly good Hip Hop soundtrack, and tear-jerking ending all make it a film to remember. Although the film features a variety of established Latino actors and artists, it's a movie that anyone should be able to enjoy. Definitely worth getting on DVD or Blu-Ray.


The Devil's in the Details
The Devil's in the Details
DVD ~ Ray Liotta
Price: $11.99
50 used & new from $0.47

3 of 3 people found the following review helpful
2.0 out of 5 stars Waste of Potential and Experienced Actors, April 7, 2013
This review is from: The Devil's in the Details (DVD)
Few movies start out with as much promise yet failure to deliver as The Devil's in the Details. What could have been a memorable film with a veteran cast of actors is instead a massive disappointment.

The Devil's in the Details tells the story of a soldier struggling with PTSD, kidnapped by a drug cartel in an attempt to use his family to help smuggle drugs into Mexico. Combat veteran Thomas Conrad is tortured as his wife and child are held hostage, while everyone's fate depends on the cartel's tasks being performed on schedule.

The only good news about this film is that is features a variety of experienced actors. But that's not enough to redeem all of the problems that plague what had the potential to be a memorable crime thriller. As for the bad news, there's plenty of it.

The movie involves a number of flashbacks, but unlike Slumdog Millionaire or Pulp Fiction, the non-linear approach doesn't do much for this film. It's filled with tiring dialogue and scenes that seem to go on forever. To distract you from the pointlessly long scenes, the camera is always panning around, and there's too much atmospheric background music. Most of the action is off-screen until the movie is almost over, and the torture is unnecessary considering the cartel's hostage plan can work without it. The ridiculous coincidence of what Conrad's family members do for a living is already hard to swallow, let alone the pointless complicated smuggling plan.

Raymond J. Barry and Ray Liotta bring some talent to the film, but are totally underused. Emilio Rivera steals the show as the devilish kidnapper, but sadly his performance will go unnoticed since this film will get little attention. As for the main character Thomas Conrad, I have no idea why Joel Mathews was cast as the lead in this movie. He had only been in one full-length film plus a short by the same director; the 12 year old playing his daughter actually had more screen experience. His performance was just terrible.

Any tension that isn't wasted in the movie builds up to a twist, and it's a weak one. As the seemingly relevant flashbacks continued, I was hopeful that a dark spin was coming a la Session 9 or Jacob's Ladder. So when the twist is revealed (and it's not original), you're left saying "Wait... that's it?" It's such a let down that you're forced to believe it's so brilliant and subtle that you missed something. Well, you didn't.

The only reason I'm not giving the film one star is because of Emilio Rivera, Raymond J. Barry, and Ray Liotta. The sole special feature is a 12-minute behind the scenes featurette with cast interviews. Watch this online before you consider buying the DVD or Blu-Ray. If you're a fan of Emilio Rivera or Ray Liotta, it's worth watching online once, otherwise give this one a pass.


Cocaine Cowboys
Cocaine Cowboys
Price: $5.94

1 of 1 people found the following review helpful
4.0 out of 5 stars Good Movie Score EP but Missing a Song, April 6, 2013
This review is from: Cocaine Cowboys (MP3 Music)
The original score for Cocaine Cowboys was composed by Jan Hammer, the same musician who created the theme for Miami Vice as well as the TV show's weekly music. The album has almost all of the original music from the movie, including the second track which was the sample for "Cocaine Cowboys" by rapper N.O.R.E.

One issue I did have is that the song that plays when the documentary's title pops up and the intro credit rolls isn't on this album, and it's a song that some people may specifically want. Look up "Cocaine Cowboys Theme Song 01" online and the first result is a video with an incorrect mixtape cover. It's neither on the Rick Ross mixtape nor the official movie score album. Also, the full album download price for only six songs at 17 minutes of music seemed a bit high. I understand the pricing for individual tracks, just seems like the full album cost should have been lowered. But overall, this is a good soundtrack, and worth buying if you're a big fan of the documentary.


I Love Bachata 2013 - 15 Bachata Hits Originales (100% Dominican Bachata Hits)
I Love Bachata 2013 - 15 Bachata Hits Originales (100% Dominican Bachata Hits)
Price: $5.99

3 of 4 people found the following review helpful
4.0 out of 5 stars Songs Aren't All New - But Great Traditional Bachata, April 5, 2013
This is a good compilation of old-school style Bachata. Just keep in mind that despite the album title, these are mostly songs from early 2012. Even though I prefer modern Bachata (Prince Royce, Aventura, Xtreme), I still enjoy the traditional sound from time to time.

What's great about this album is that most of the artists are established, unlike some of the compilations with just a bunch of unknown Bachateros. "I Love Bachata 2013" has Yoskar Sarante, El Chaval, Frank Reyes; a good number of artists with hit songs recently and going back to the 90's. You also get a bit of the modern Bachata sound thanks to tracks like "Por Mentira" by Grupo Vena. My only complaint would be that a few songs such as those from Kiko Rodriguez, El Chaval and Luis Segura are from 2011. At least two of the songs (by Truhanes and Emocion) were on the radio back in 2010. So just know that it's not all 2013 music.

This is a good collection of songs if you like the older Bachata style. The entire MP3 album on Amazon costs less a Starbucks Frappuccino, so there's no reason why you shouldn't buy it now if you like Bachata.


Dandote Bachata 2013
Dandote Bachata 2013

3.0 out of 5 stars Decent Compilation of Up and Coming Bachateros, April 4, 2013
This review is from: Dandote Bachata 2013 (MP3 Music)
If you're looking for established Bachata artists like Romeo Santos, Prince Royce, or Hector Acosta, this album may not be for you. But if you want some good Bachata from groups that are still underground, DanDote Bachata 2013 is a decent compilation of songs.

Most of the songs are enjoyable, which is a surprise because many bachata compilations of unsigned or up and coming artists aren't that good. My only real complaint is that you can only tell who the different artists and groups are if they shout their own name out, otherwise the MP3s don't mention the specific singers. Even though the album isn't Aventura-quality, I can listen to a playlist of all the songs on repeat, except for the title track "Dandote" (terrible off-key singing).

Aside from the poor title track, and the record label misspelling the album name on the cover, I thought this was a decent collection of Bachata songs. Overall it's a good album considering the artists are mostly unknown.


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