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Content Strategy for the Web
Content Strategy for the Web
by Kristina Halvorson
Edition: Paperback
Price: $27.89
66 used & new from $0.01

14 of 17 people found the following review helpful
5.0 out of 5 stars Web Content Confidential, November 9, 2009
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If this slim and attractive volume wasn't so dead-on accurate, and so walk-the-talk useful, usable, and easy to absorb, one might be inclined to accuse the author of glibness or sleight-of-hand. But I can't, and I don't.

On the contrary, Kristina Halvorsen proves the breadth and depth of her professional credibility in under 200 pages. She has the wisdom of battle-hardened experience on her side, along with a genuine, if at times breathless, enthusiasm. She rallies the rest of us content-handlers to fight (and document!) the good fight for thoughtful, well-planned, well-crafted, and well-resourced content strategy. And she makes content strategy (in all its aspects) not so much easy as the no-brainer right thing to do for any professional website or web development project.

I'm awed by Halvorson's concise, likeable distillation of principles, process, and proof-points for doing website content effectively. She clearly defines key roles and responsibilities, increases her credibility by acknowledging her influences and predecessors, and palpably demonstrates her recommendations via the voice, structure, and execution of this delightful book.

Kudos too to the book designer -- on first thumb-through I didn't think I'd appreciate the tomato red interior pages, but by the end of weekend, as I finished the read, I was completely won over by the robust cheeriness of the layout and the findability it supported.


Beautiful as Yesterday: A Novel
Beautiful as Yesterday: A Novel
by Fan Wu
Edition: Hardcover
57 used & new from $0.01

1 of 1 people found the following review helpful
4.0 out of 5 stars A Beautiful Read, July 25, 2009
Like her characters, the novelist Fan Wu moves between two names, two worlds, two cultures. She writes in English, although she was born and raised in China, came to the U.S. for graduate school, and began writing here in the closing years of the old millennium.

"Beautiful as Yesterday" is a lyrical, understated story about sisters, mothers, daughters; about how history is made of people and becomes an invisible motif in family lives.

The story opens in late 2000. Mary Chang is a Silicon Valley professional with a rote job at a high-tech company and a husband who works too hard at a startup. Ingrid is Mary's younger, taller, free-spirited, freelancer sister, who drifts unattached between New York and San Francisco, and places in between. The sisters are preparing for their mother's visit from China.

Fan Wu describes contemporary Chinese immigrant experiences, but her themes are universal: family tensions; secrets from the past; and memories of suffering and upheaval (the Japanese invasion of China, the rise of Chairman Mao, the Cultural Revolution, Tiananmen Square), which rise up and push for resolution. The story closes in China, in a moment of uncertainty that's also forward-looking and hopeful, a prayer for continuity between past and future.

Fan Wu's appetite for the rhythm and craft of writing and the pleasure she takes in transmuting English are among the delights of this read. In "Beautiful as Yesterday," the storyteller's voice is soft-spoken, but self-assured; artful, but never intrusive. Buoyed by the momentum of her confident prose, the author ends on an upbeat, a gentle sense that resolution can come without abandoning the old country. It's a refreshing read for a summer weekend.


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