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Marshall A. Ronco ""Copywriter, Marketing Consultant"" RSS Feed (Massachusetts, USA)

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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
by Richard Bayan
Edition: Paperback
Price: $14.41
96 used & new from $5.00

1 of 1 people found the following review helpful
5.0 out of 5 stars A Powerful Quick Desk-Reference Book!, December 26, 2008
Are you a copywriter, marketing specialist, or entrepreneur? This is one indispensible book that no marketing person should be without.

Words that Sell is a sales copy thesaurus that's filled to the brim with key writing elements such as persuasive words, headlines, phrase, sales closers, etc. From cover-to-cover you'll find word writing resources and ideas that will help to stimulate your brain cells to create high impact sales copy. "This reference guide is like mind candy...it really gets the creative juices flowing!"

This is one book that I have on my desk all the time...every time I write sales copy for one of my clients or one of my internet businesses. If you're a writer of sales copy then this book is for you!


Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Robert B. Cialdini
Edition: Hardcover
102 used & new from $2.51

4.0 out of 5 stars Who wouldn't say Yes...to some mind candy!, December 26, 2008
This little book is a captivating compilation of persuasive tid-bits, facts, and findings into the world of human behavior and how to get to that powerful word...YES!

This is a gold-mine addition to the original book that brought widespread fame to Dr. Cialdini, The Psychology of Influence.Influence: The Psychology of Persuasion (Collins Business Essentials)
Influence: Science and Practice (5th Edition)

For any copywriter, marketer, or entrepreneur who is in the need of influencing readers or prospects to become buyers this is a must read! This book is a must have for your business library. One little tid-bit of persuasion will more than pay for your small investment sum of time and money!


The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
Edition: Paperback
Price: $13.54
94 used & new from $5.46

3 of 3 people found the following review helpful
5.0 out of 5 stars Want to learn about Copywriting? START HERE!, December 26, 2008
Want to be a Copywriter? Looking to learn the sales copywriting craft for your own business? This is the place to start! If someone approached me personally inquiring where or how to start, my answer would be only two words...Bob Bly!

Bob Bly is a man who is without a doubt a modern day Copywriters...Copywriter. A copywriter who is considered by many today to be a living legend in this business.

Now you have the opportunity to learn Copywriting from one of the Masters of this industry with his newly revised edition of...The Copywriter's Handbook. This definitive guide has been the first step in learning copywriting and the lucrative copywriting business for countless writers for over 20 years. This newly revised edition is better than ever! This modern up-to-date version is a great step-by-step primer that will give you a solid foundation of writing, style, and essential sales copy elements. You also gather valuable insights on the copywriting business too!

Do yourself a favor and avoid all the confusion of..."where should I start?" Even if you're a Pro, this is one book that should be in every copywriter's library!


Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
by Maria Veloso
Edition: Paperback
70 used & new from $0.01

5.0 out of 5 stars The Definitive Guide for Web Copywriting, December 26, 2008
In my search for "just the right" copywriting knowledge I was led to a recently published book..."Web Copy That Sells."

Reading this fascinating book I was intrigued to find...this was no ordinary copywriting text book. The author clearly had a wealth of unique copywriting strategies to share that were exclusively her's...and her's alone. It was quickly revealed to me that through her own personal inside experience behind the scenes of one of the largest internet marketing companies of the time she amassed a "gold mine" of web copywriting knowledge.

This copywriting knowledge Maria Veloso has acquired is truly one-of-a-kind. Compared to what other copywriting gurus are teaching...they "haven't got a clue!"

"Web Copy That Sells" has certainly helped to usher in a whole new era for copywriting. That's why it's not just Copywriting any more, it's Web Copywriting!

The Web Copywriting process has been thoroughly tested and proven on the internet...it works and Maria shows you why and how! In her own convincing writing style she pours on an abundance of easy to understand concepts, strategies, and techniques and then supports all her claims. She literally walks you through the entire writing process effortlessly. Her knowledge is not only straightforward but, her writing style is captivating too. You'll find yourself...glued to every page!

If you're looking for the "Sacred Book" on Web Copywriting...you've come to the right place!

Marshall A. Ronco
Web Copywriter
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