This little book is a captivating compilation of persuasive tid-bits, facts, and findings into the world of human behavior and how to get to that powerful word...YES!
This is a gold-mine addition to the original book that brought widespread fame to Dr. Cialdini, The Psychology of Influence.Influence: The Psychology of Persuasion (Collins Business Essentials)Influence: Science and Practice (5th Edition)
For any copywriter, marketer, or entrepreneur who is in the need of influencing readers or prospects to become buyers this is a must read! This book is a must have for your business library. One little tid-bit of persuasion will more than pay for your small investment sum of time and money!