Profile for Amoeba > Reviews

Browse

Amoeba's Profile

Customer Reviews: 1
Top Reviewer Ranking: 27,825,009
Helpful Votes: 3




Community Features
Review Discussion Boards
Top Reviewers

Guidelines: Learn more about the ins and outs of Your Profile.

Reviews Written by
Amoeba "-Jp" RSS Feed (Boston, MA)

Show:  
Page: 1
pixel
Multichannel Marketing: Metrics and Methods for On and Offline Success
Multichannel Marketing: Metrics and Methods for On and Offline Success
by Akin Arikan
Edition: Paperback
Price: $29.99
70 used & new from $0.87

3 of 4 people found the following review helpful
5.0 out of 5 stars Excellent Book!, May 12, 2008
This book is written with excellent real-life examples and specific information. And it's written in a tone that's easy to digest, with a voice that's marketer-to-marketer. It's good to take a step back and understand how online and offline campaigns affect each other, especially if you don't actively do both for your job. I'm not finished with the book yet, but I've already subscribed to Akin's Blog ([...]) and sent the link to my team!


Page: 1