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Profile for Mack McLaughlin > Reviews


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Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech)
Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech)
by Michael Brito
Edition: Hardcover
Price: $21.69
69 used & new from $0.01

5 of 6 people found the following review helpful
5.0 out of 5 stars Smart Business, Social Business is for ALL Business!, September 4, 2011
As the CEO of a Small B2B Business I have found Michael's book to be a very helpful road-map for Creating a Social Company.

Even though most examples given are based on much larger Companies it is easy to translate the actions required to a Company of our size and in many ways much easier to expedite than in a larger organization.

There are several Great Insights, here are just a few;

Communicate! "Organizations cannot and will not have effective, external conversation unless they can have internal conversations first."

Add Value! "A Company can truly be authentic in all its communication strategies, but if its content isn't relevant and doesn't add value, the community will not fully believe the message."

And most importantly Leadership! "Change absolutely must start at the Top from the CEO and work its way down".

In too many companies today C - Level Management only pays Lip Service to Social Media and True Engagement with the audience, this book is a MUST read for them so buy your CEO a copy today!

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