4 of 5 people found the following review helpful
I'm ready to market
, January 6, 2009
The Internet has transformed the way people receive and distribute information. It's also served to accelerate the way businesses try to exploit this technological advantage. Unfortunately, many companies were slow to recognize the benefits of operating online and thus were faced with the challenge of catching up to their rivals.
Internet Marketing Methods Revealed by Miguel Todaro is a useful tool to begin building a successful approach to that challenge. Understanding how to operate in the world of cyber-business requires knowledge of basic tactics, the development of an operational plan and the creativity to set them in motion. This book covers all the important areas that an Internet entrepreneur will need to know in order to optimize his or her chance for success.
The book is a well-constructed road map that includes valuable inside information, presented with layman's clarity. There is ample explanation of relevant industry terms along with tables and graphics to further illustrate important points. The reader will also benefit from links to other sources, along with recommended downloads to further enhance the learning process.
All in all, there is a plethora of interesting facts and figures. Some jargon and abbreviations may be confusing to the newcomer to Internet marketing, but they don't distract the reader from the pertinent points. Anyone looking for primer into the world of Internet marketing will benefit from this easy read.