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Chris Forbes "gmnonprofits.com" RSS Feed (Oklahoma)
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9 of 11 people found the following review helpful
5.0 out of 5 stars How to Stop Short-circuiting your Communications, August 26, 2004
Does This Sound Familiar?

You are very good at communicating powerfully to people once they are inside your church. But you have trouble attracting enough unchurched people? You are usually very good at preaching and planning ministry activities. But you have trouble keeping your members involved and motivated to bring their friends?

Wouldn't it be great to get your message outside the walls of your church and to the unchurched people of your community? How would you like to get your church members so excited about your church that they get more involved and invite more people?

Get Ready

I am going teach you how you can learn the real needs of the people you want to reach and show you how to develop ministries and communication tools that get attention and attract people by speaking directly to their real needs

A few things you'll learn in the
* 7 Ways To Stop Short-Circuiting Your Ministry's Communications
* The One Simple Principle that Will Help You Reach More People
* Get Inside The Minds of The Unchurched People In Your Community
* Two Powerful Tools To Help You Get In-Touch With Your Congregation And Your Community
* How to Communicate to People in Ways that Get Attention and Invite Response
* 25 Free Advertising tools You Can Use Right Now.
* How to Build Positive Awareness of Your Church in Your Community
* Develop a Personalized Playbook for Reaching Your Community
* Three Simple Ways to Close the Back Door of your Church
* See a Return on Your Marketing Spending
* How to Spy on Yourself to Improve Your Ministry
* Take the Guesswork out of Advertising Your Ministry in Your Community


The Gallup Guide: Reality Check for 21st Century Churches
The Gallup Guide: Reality Check for 21st Century Churches
by George Gallup
Edition: Hardcover
51 used & new from $0.01

2 of 2 people found the following review helpful
5.0 out of 5 stars Teach yourself to listen to your church members!, August 14, 2004
Verified Purchase(What's this?)
This book is filled with good information about where people are these days. The first chapters are a summary of research done by the famous research company. Did you know that George Gallup is a believer? He also makes religious research a major part of his work.

This book will help you learn how to minister to the people in ways you may have never thought about before listening to them. Research is an important way to serve--one of the important needs of people is to be listened to and heard. This book will teach you how to do surveys and questionnaires that will help you in ministry. There are even survey examples with permission to copy them and use them yourself.


Marketing With Newsletter: How to Boost Sales, Add Members, Raise Donations and Further Your Cause With a Promotional Newsletter
Marketing With Newsletter: How to Boost Sales, Add Members, Raise Donations and Further Your Cause With a Promotional Newsletter
by Elaine Floyd
Edition: Paperback
30 used & new from $0.28

3 of 3 people found the following review helpful
4.0 out of 5 stars So it's old it's a deal used!, August 14, 2004
How's the church newsletter? People mention the same items that they like and don't like to newsletter guru Elaine Floyd. How does your ministry newsletter and website measure up? Get her 330 page book its really good and is available used for a few cents!

People Like:

Interesting subjects

Short articles

Good visuals

Easy-to-skim designs

Bulleted lists

Content telling them how to do something

Clear organization

Calendars

Offers, benefits

People Don't like:

Intimidating pages (too much content)

Disorganized information

Long continuing articles

Overly frequent mailings

Irrelevant content

Impersonal tone

Chaotic page design

Too many pages


Permission Evangelism: When To Talk, When To Walk
Permission Evangelism: When To Talk, When To Walk
by Michael L. Simpson
Edition: Paperback
80 used & new from $0.01

12 of 14 people found the following review helpful
5.0 out of 5 stars A fresh voice in evangelism, August 14, 2004
This book is a good adaptation of the secular marketing book Permission Marketing by Seth Godin. The key concept I like most in this book is looking for the responsive. When I was an overseas missionary that was the biggest revelation for me, that my job was to identify the people who were open to my message. I see that marketing can help you invite response from the people you want to reach who are open. The people who are not open yet? I wait for them. I spend my time with the open. I think Jesus worked this way too. Read the book and see if you don't agree this makes sense.


Grow Your Church from the Outside in: Understanding the Unchurch and How to Reach Them
Grow Your Church from the Outside in: Understanding the Unchurch and How to Reach Them
by George Barna
Edition: Hardcover
63 used & new from $0.01

39 of 41 people found the following review helpful
5.0 out of 5 stars Not just opinions solid research!, August 14, 2004
Verified Purchase(What's this?)
I hear a lot of people making comments like, "We don't need to reinvent the wheel, if it worked for Rick Warren..." and "People are looking for relevant worship" Do you know that practically none of the people I have met take research seriously enough?

Everyone seems content to just read a couple of books and to go with their hunches. But real (quantitative) research reveals a lot more than just hunches can. The thing unchurched people are looking for most these days may not be what you are thinking!

This book actually is a report on several studies done by George Barna (some explicitly for the SBC). You would do a lot better to base ministry ideas off this survey, than just on what someone found out in a California valley some 20+ years ago.

Take a look at some of the most common misconceptions about ministry to the unchurched

From the book:

TWELVE MISCONCEPTIONS ABOUT MINISTRY TO THE UNCHURCHED

Misconception #1. Successful ministry to the unchurched depends on following the right model

Misconception #2. Dealing with attitudes toward the church and Christianity is a big problem

Misconception #3. You must have a seeker service

Misconception #4. The best way to attract the unchurched is through large-scale events

Misconception #5. The route to success is to copy Willow Creek or Saddleback

Misconception #6. If you do it right, most people in your church will have been unchurched before they choose yours as their home church

Misconception #7. If you do a good job, most of your unchurched visitors will return

Misconception #8. Ministry to the unchurched requires a large staff

Misconception #9. The unchurched require anonymity. When they are ready to get involved they will tell you.

Misconception #10. If an unchurched person comes five or six times, he or she will stay for good

Misconception #11. Success in reaching the unchurched depends upon the Pastor's personality and preaching

Misconception #12. Once you start attracting the unchurched, the challenge is simply managing the flow of incoming people


Marketing Your Church: Concepts and Strategies
Marketing Your Church: Concepts and Strategies
by John Joseph Considine
Edition: Paperback
Price: $15.45
34 used & new from $2.69

2 of 2 people found the following review helpful
3.0 out of 5 stars Good ministry marketing primer., August 14, 2004
John J Considine list Four Benefits of Marketing planning in his work "Marketing Your Church" (*C)

1. Marketing Plans Sharpen Your Vision

Because you are looking to find out what people's needs are so you can link your message to them, you are forced to meet real needs. This keeps you constantly refining and refreshing your vision to reach the lost. Research into your community reveals where your ministry is most needed and you can stay on target doing what God called you to do.

2. Marketing Plans Help you Efficiently Allocate Limited Resources

Face it, you don't have the money most companies have to spend on communication. You have to be frugal. The only way to avoid waste is to carefully plan and prioritize your media money. If you don't plan--you may be tempted to spend more money with last minute media buys. This is perhaps the worst testimony for churches, when they wait until the last minute to get media made, spending extra money for rush jobs needlessly.

3. Marketing Plans Help You Know to Whom you are Talking

When you practice marketing planning, you are constantly concerned about target audience because you want to get people's attention. You need to know who you are talking to so you can buy ads in the right newspaper, or the right radio station ,etc. Plus, it's just so much easier to speak to people when you have a specific audience in mind.

4. Marketing Plans Discipline You to Be more in Touch with Your Community.

As you continue to get feedback and learn more about your market, you become an expert on your community. Rick Warren says the average McDonald's manager knows more about the community that the average pastor. Ministers who use marketing correctly use research to learn more about the needs of the people they want to reach.

A marketing plan should be part of your planning just as much as your budget is. But far too often, ministries do not think through the marketing side of their work. Get a marketing plan! It is not as hard as you may think! Here at Ministry Marketing Coach we define marketing planning in our seminars as: Know your people. Learn their needs. Link your message to the solution. Match the media to the people. Share the Good News. And close the loop (follow-up, get feedback and evaluate results). It is not hard to understand, but it does take work. Think about how much your team's ministry would improve if you took the pains to do proper marketing planning.


You Are the Message
You Are the Message
by Roger Ailes
Edition: Paperback
36 used & new from $0.01

34 of 34 people found the following review helpful
5.0 out of 5 stars A great book for anyone who does a lot of public speaking!, August 14, 2004
This review is from: You Are the Message (Paperback)
Helps you understand how to present yourself better in public, on camera, etc. I really liked his listening tips. I think listening is the lost art of evangelism. You have to learn to listen if you are going to become good at marketing.

Take a look at these tips to help you become a better listener from the book:

1. Relax and clear your mind if someone is speaking to you, so that you're receptive to what they're saying.

2 Never assume that you have heard correctly because the first few words have taken you in a certain direction. Most listening mistakes are made by people who only hear the first few words of a sentence, finish the sentence in their own minds, and miss the second half.

3. Learn to speed up your point of contact as a listener. The second you hear a sound coming from another person concentrate quickly on the first few words. That will get you started correctly.

4. Don't tune out a speaker just because you don't like his or her looks, voice, or general demeanor. Stay open to new information.

5. Don't overreact emotionally to the speaker's words or ideas--especially those that may run contrary to your usual thinking. Hear the other person out.

6. Before forming a conclusion, let the speaker complete his or her thought. Then evaluate by distinguishing in your mind specific evidence presented (good) verses generalities (bad).

7. Part of listening is writing things down that are important. You should always have a piece of paper, a pencil, a notebook, or a card in your pocket. Throughout the day many important things will be discussed. Take notes to listen, to remember later, and to document, if necessary.


Sowing, Reaping, Keeping: People-sensitive Evangelism
Sowing, Reaping, Keeping: People-sensitive Evangelism
by Laurence Singlehurst
Edition: Paperback
54 used & new from $0.01

8 of 8 people found the following review helpful
5.0 out of 5 stars A Little Jewel of a book!, August 14, 2004
This book takes just a few pages to say what it takes some years to learn. There are so many insights into how to become more responsive to the people you want to reach. The ideas were born in ministry in Europe, but the timeless truths apply to any situation. This is not a program--but a mind-set that will help you in any ministry.


7 Deadly Diseases of Ministry Marketing - Confessions of a Christian Fundraiser
7 Deadly Diseases of Ministry Marketing - Confessions of a Christian Fundraiser
by Doug Brendel
Edition: Paperback
22 used & new from $0.05

3 of 4 people found the following review helpful
3.0 out of 5 stars Experience speaks, August 14, 2004
This book gives practical understanding of the issues that can side track your ministry fund raising. Some of it is so true it will make you laugh. If you have a parachurch ministry, get the book. It's not a fund raising handbook. More "shop-talk" you need to hear.


Marketing for Congregations: Choosing to Serve People More Effectively
Marketing for Congregations: Choosing to Serve People More Effectively
by Philip Kotler
Edition: Hardcover
64 used & new from $0.01

3 of 4 people found the following review helpful
5.0 out of 5 stars Ministry Marketing 101! You need this book., August 14, 2004
This book will help you understand ministry marketing. One of the authors (Kotler) practically invented social markeing. This form of marketing is not for tangible products, but marketing ideas and behaviors. You need to understand the basic principles of marketing to take full advantage of it. The book is sound marketing, it's not marketing that make's something worldly--it's worldly people. If you are godly, so will your marketing be.


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