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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Edition: Hardcover
266 used & new from $0.01

67 of 76 people found the following review helpful
3.0 out of 5 stars It is what it is . . . know what you're getting into, October 14, 2003
Cutesy . . . disjointed . . . reads like a monologue . . . powerful . . . simplistic. It's all true. I don't think that author Seth Godin would argue with many of the comments that even the negative reviewers have made here.
My advice is to simply understand what you're getting into with this one. Looking for some light reading that might fire off some creative synapses? Got a few hours on a plane & the ability to take some thought-starters and generate your own applications? This book is for you.
And yes, it is geared towards creative types. Or at least someone who's willing to let a simple, fun book with lots of colorful case studies get the juices flowing.
Interesting that there's such a binary ranking system with this book. Most readers seem to either love it or hate it. Are you a serious executive looking for practical ways to transform? Start with Good to Great by Jim Collins.
Looking for something more unique, but still thick with practical ways to transform a business in a huge way? Try Winning in FastTime by John Warden.
Purple Cow is fun, simple, and powerful. There's practically nothing that's been written in these reviews that I don't agree with. But some of are fortunate enough to have an equal balance between left-brain and right-brain.
This book MAY not be for you, but it was for me.


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