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Barrie Staniford at gannet@tinet.ie RSS Feed (Kerry, Ireland)

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Behind the Scenes in Advertising
Behind the Scenes in Advertising
by Jeremy Bullmore
Edition: Hardcover
18 used & new from $4.58

1 of 1 people found the following review helpful
5.0 out of 5 stars Inspiration & fun from archbishop of the advertising flock, August 22, 1998
Jeremy Bullmore tells us what advertising is really about & what advertisements should try to do. Sound dry? Oh no, not this book. On every facet of the trade the leaps & bounds of a brilliant mind make you chuckle, and think hard. Bullmore the man shines out from every chapter with spot-on illustrations & very funny anecdotes. It's like being at a series of personal tutorials. Try saying something moderately silly about advertising to him and he twinkles indulgently before demurring. He is a tolerant man. Say something stupid, un-thought-through and two beady eyes flick before his gentle correction. But make the mistake of underestimating the worth of advertising, of the trade's role at the heart of commerce, or even worse, pass unfair comment on a co-practitioner, then a flashed gamma glare and merciless direct hit will send anyone down in flames. "Behind the Scenes" shows you why Jeremy Bullmore is the most respected, indeed, notwhithstanding his grimace of embarrassment, the best-loved man in a trade that will never get its desserts. So are there no critical opportunities in this book for nit-pickers & loop-holers? I guess there will be some. But even the most determined of old adversaries will struggle to deny the great value of Bullmore's learning and his never-waning willingness to share it. The Reverend quietly sayeth: "Yet listen, ye Unbelievers". This compilation shows he has been proving his points in the most civilised of fashions, for over 40 years.


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