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Ken Lizotte "author 'The Expert's Edge: Become the Go-To Authority People Turn To Every Time' (McGraw-Hill)" RSS Feed (www.thoughtleading.com)
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Why Healthcare Matters
Why Healthcare Matters
by Frank Hone
Edition: Perfect Paperback
Price: $24.95
22 used & new from $0.01

1 of 1 people found the following review helpful
5.0 out of 5 stars This Book Comes at a Critical Time., May 15, 2009
Of all the major issues facing the US today, perhaps none is more challenging, or bewildering, than healthcare. For employers in particular, balancing the need to provide suitable and affordable health benefits for their workforce with the employees' own health and lifestyle behaviors can be a daunting daily headache.

Thus this new book by Frank Hone, a leading healthcare consumerism expert and catalyst for healthcare change, comes at a critical time.

Why Healthcare Matters aims to help employers create new and innovative approaches to address health behavior change in their workplaces, offering a big-picture perspectiveon what's wrong with healthcare today as well as providing practical, market-based strategies and solutions. It takes its readers inside the nation's growing healthcare crisis while detailing specific approaches drawn from the author's extensive consumer advertising experience, particularly in the area of direct-to-consumer (DTC) advertising of prescription drugs.

As an employer's guide to healthcare consumerism, Why Healthcare Matters spells out clearly the range and depth of the crisis from a business perspective, calling on corporate leaders to proactively address the healthcare challenge by emphasizing personal responsibility within their own workforce. Its specific and detailed recommendations on ways employers can latch on to the promising trend of healthcare consumerism afford employers the chance to implement powerful new concepts and strategies that will both lower overall costs and improve health outcomes at their companies.

Many early adopting employers have already taken significant steps to foster a culture of health in their organizations. Companies profiled in the book that have done so include Aetna, AstraZeneca, Dell, IBM, Johnson, & Johnson, Motorola, Pitney Bowes, Texas Instruments and Union Pacific Railroad. In considering the task ahead for our nation's employers, author Frank Hone notes, "Given that some 70-75% of all healthcare costs are behavior-based, it's time we put some concerted effort behind improving health behaviors."

Founder and CEO of Healthcentric Partners, Inc., Frank adds, "Employers today have begun to adopt more wellness and prevention resources for their workforce but a sizeable gap continues to exist between the availability of these resources and their actual use. A big part of the solution involves crafting relevant and effective communications that can address the inherent rational and emotional barriers people have in dealing with health issues."

Frank Hone founded Healthcentric Partners in 2008 following many years experience of healthcare strategy, advertising and marketing experience. Now considered a thought leader in the areas of healthcare consumerism and direct-to-consumer (DTC) advertising, he has long been a strong advocate of driving consumer behavior change to improve health outcomes, leading many advertising campaigns and marketing initiatives that promote consumer-based healthcare solutions.

Prior to establishing Healthcentric Partners, Inc., he served an array of healthcare clients with Ogilvy Healthworld for 12 years where he helped lead the pharma industry toward a new era of healthcare consumerism. His in-depth involvement with integrated communications campaigns for many leading brands adds to his unique perspective on the healthcare dynamic.

Widely published in trade journals, including a significant series on healthcare consumerism in Employee Benefit News in 2007, Frank frequently delivers keynote addresses and speeches at healthcare conferences and seminars around the world. His firm Healthcentric Partners, Inc. works with corporate business leaders, both directly and through brokers, insurers and consultants, to help create and deliver relevant resources, programs and incentives that motivate employees, customers and stakeholders toward greater personal responsibility for health

NOTE: This review also appears on my company website [...]


Anthology 1931-1968
Anthology 1931-1968
29 used & new from $5.05

0 of 1 people found the following review helpful
5.0 out of 5 stars The Best Ever!, May 2, 2009
This review is from: Anthology 1931-1968 (Audio CD)
This product is fabulous because the Mill Brothers are the best ever! My book "Balancing Work and Family" recommends having fun, taking time for enjoyment. For ME, this CD set achieves that.


Fixing the 401(k): What Fiduciaries Must Know (and Do) to Help Employees Retire Successfully
Fixing the 401(k): What Fiduciaries Must Know (and Do) to Help Employees Retire Successfully
by Joshua P. Itzoe
Edition: Paperback
Price: $15.41
42 used & new from $3.03

1 of 1 people found the following review helpful
5.0 out of 5 stars Speaks to Its Readers' Needs, February 5, 2009
Joshua's book covers a very complex subject by carefully leading its readers through it all, step by step, via a writing style that is personable (which really helps) and a format that provides a guiding hand, e.g., with a "Questions to Ask" section at the end of every chapter, many plain & simple charts throughout, plus bold headings and sub-heads and an overall easy-to-ready choice of font and type size.

Competing books aimed at this topic can leave one's head reeling. In contrast, "Fixing the 401(k)" sensitively speaks to its readers' need, producing the opposite of head-swirling. It's a useful, helpful guide that effectively makes its important points in a manner that enables its readers to know what they must do next.


Eden's Outcasts: The Story of Louisa May Alcott and Her Father
Eden's Outcasts: The Story of Louisa May Alcott and Her Father
by John Matteson
Edition: Paperback
Price: $15.44
126 used & new from $0.01

5 of 5 people found the following review helpful
5.0 out of 5 stars Absorbed and Enthralled, January 19, 2009
As a resident of Concord Massachusetts and an avid fan of all the great writers and transcendental thoughtleaders of the mid 19th Century, I began reading this book with high excitement... and it did not disappoint! Moreover, as the writer/father of a 15-year-old daughter who is also a terrific natural writer, I was absorbed by the relationship between Louisa and Bronson (both writers themselves) and enthralled by the details of life in Concord way back then. John Matteson has performed a brilliant service for all of us who care deeply about these wonderful, magical thinkers and dreamers during Concord's golden artistic age. If you are at all interested in this subject, your library will be lacking if you fail to include this book.


Career Renegade: How to Make a Great Living Doing What You Love
Career Renegade: How to Make a Great Living Doing What You Love
by Jonathan Fields
Edition: Paperback
Price: $14.59
139 used & new from $0.01

0 of 3 people found the following review helpful
5.0 out of 5 stars VERY good, VERY rich, VERY happy, January 18, 2009
This book will launch your new career in the right direction! Combine it with my own book "The Expert's Edge" and you'll not only become a great expert at something you love doing but you'll also leap ahead of all your competitors and get VERY good, VERY rich, VERY happy... VERY fast!


Entrepreneur Journeys Volume 1
Entrepreneur Journeys Volume 1
by Sramana Mitra
Edition: Paperback
Price: $16.95
35 used & new from $0.01

5.0 out of 5 stars 1-2 punch, December 2, 2008
For anyone who really, truly wants to be a successful entrepreneur, this book is a must-read. Coupled with my own book, "The Expert's Edge: Become the Go-To Authority People Turn to Every Time," you'll acquire a 1-2 punch that your competitors cannot beat. Buy, buy, buy this book and read, read, read it!


Here Comes Everybody: The Power of Organizing Without Organizations
Here Comes Everybody: The Power of Organizing Without Organizations
by Clay Shirky
Edition: Hardcover
164 used & new from $0.01

1 of 6 people found the following review helpful
3.0 out of 5 stars expansion of concepts, October 16, 2008
Every entrepreneur and would-be "thought leader" should know and implement the leadership strategies and concepts found in this book. Technology keeps coming our way, too fast to realize, with implications that are hard to recognize at first. Thus books such as this one help us bear our bearings.

And what are the next trends, the next wants and desires in the marketplace... and how can we know about them, beforehand? For an all-out briefing that allows you to fully implement strategies contained in my own book, "The Expert's Edge"... get this book and read it carefully all the way through!


Judgment: How Winning Leaders Make Great Calls
Judgment: How Winning Leaders Make Great Calls
by Warren Bennis
Edition: Hardcover
66 used & new from $1.58

0 of 2 people found the following review helpful
4.0 out of 5 stars know how to lead, or teach others to lead, October 12, 2008
Every professional, manager, consultant and entrepreneur should know how to lead, or teach others to lead. For a great companion to "thoughtleading" concepts found in my own book, "The Expert's Edge," get and read this book pronto!


Monster Careers: How to Land the Job of Your Life
Monster Careers: How to Land the Job of Your Life
by Jeff Taylor
Edition: Paperback
134 used & new from $0.01

5.0 out of 5 stars a new classic in the job-hunt genre, September 29, 2008
Having spent 10 years of my life as a career adviser, I can more than appreciate the smart tips and comprehensive information contained in Monster Careers. Well written, laid out in a way that makes it a breeze to explore and digest, filled with effective career strategies and techniques, this book will lead you to your next dream job and help you stay there. Jeff Taylor and Doug Hardy have put together a new classic in the job-hunt genre. Get one for your soon-to-enter-the-workforce son and/or daughter... and pick up a copy for yourself as well.


Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
by Jay Conrad Levinson
Edition: Paperback
Price: $19.38
88 used & new from $0.01

5.0 out of 5 stars What Consultants Need to Do, September 29, 2008
This fabulous book is akin to my own book "The Expert's Edge" in terms of the advice it gives. It lays out what consultants need to do to get ahead of their competitors and to attain a "go-to" visibility: publish their ideas, speak to groups, pay attention to marketing, and so on. It is accurate and smart. Buy and devour this book.


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