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Helpful Votes: 28




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Website Optimization
Website Optimization
by Andrew B. King
Edition: Paperback
Price: $27.74
92 used & new from $0.01

5.0 out of 5 stars Accessible, thorough and instantly valuable, January 21, 2011
This review is from: Website Optimization (Paperback)
Website Optimization comes with no guarantee you will be able to finish it the first time. Persevere. It is worth every bit of effort.

The Philly Dentist case study is an absolute gem at many levels because it:
* Demonstrates the techniques the SEO professionals use,
* Shows incremental improvements over years of time,
* Reveals how the author listens to his customer and adapts the SEO to his customer's changing business priorities.

Score:
5 stars: Overall
5 stars: Benefits and outcomes are non-stop; they range from beginner to advanced
5 stars: New, deep and thorough insights
5 stars: Credibility. The companion website to the book reinforces everything the author writes.


Even Faster Web Sites: Performance Best Practices for Web Developers
Even Faster Web Sites: Performance Best Practices for Web Developers
by Steve Souders
Edition: Paperback
Price: $24.26
85 used & new from $3.19

1 of 1 people found the following review helpful
5.0 out of 5 stars Hurry Up and Read Even Faster Web Sites, January 19, 2011
What a pleasure it is to read Steve Souders' Even Faster Web Sites. He does a great job of harmonizing his own voice with those of his contributors. Every chapter is well written, authoritative and instantly useful. This is a book I could read repeatedly, gleaning new and profound insights each time.

Score:
5 stars: Overall
5 stars: Benefits and outcomes are immediate and potentially profound
5 stars: New information galore
5 stars: Yes, the book is technical, but readers can implement speed improvements in small steps.
5 stars: Credibility. The YSlow tool and book are fantastic for squeezing the fastest performance out your website


The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
by Stephan Spencer
Edition: Paperback
54 used & new from $4.00

19 of 25 people found the following review helpful
2.0 out of 5 stars Link Building Chapter Saves this Book, January 19, 2011
Chapter 7 "Creating Link-Worthy Content and Link Marketing" saves this otherwise mediocre book. While this 555-page tome contains lots of information, it lacks few new insights or gems. With four authors, where was the editor?

Score:
2 stars: Overall
5 stars: New information about the importance of link building makes Chapter 7 a must read
1 star: The book fails to mention free seo/web developer toolbars from SEObook, SEOmoz and Chris Pederick
1 star: In the midst of citing research from SEO industry cronies, the authors forgot to attribute The Long Tail to Chris Anderson, citing a derivative work instead.
1 star: The book lists accolades from dozens of respected industry leaders and published authors, but the content fails to live up to this hype. Quid pro quo?


SEO Warrior
SEO Warrior
by John I Jerkovic
Edition: Paperback
Price: $31.73
67 used & new from $0.01

4 of 4 people found the following review helpful
4.0 out of 5 stars Immensely valuable despite the PHP, January 19, 2011
This review is from: SEO Warrior (Paperback)
John Jerkovic's SEO Warrior is immensely valuable, albeit burdened with too much do-it-yourself PHP code. Free toolbars from SEObook, SEOmoz and Chris Pederick implement many of the same features described in the PHP examples. Regardless, his explanation of external ranking factors opens most websites to new levels of optimization and success.

Strong chapters:
* The big picture,
* Internal ranking factors,
* External ranking factors,
* Search engine traps,
* Keyword research (excellent worksheets),
* Competitor research and analysis,
* Content considerations,
* Search engine spam.

Weak chapters:
* Google Webmaster Tools and Google Analytics,
* Social networking phenomenon,
* Search engine marketing.

Score:
4 stars: Overall
5 stars: Benefits and outcomes can be immediate
5 stars: New information, especially external ranking factors
1 star: Too much do-it-yourself PHP code


Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
by Janice Redish
Edition: Paperback
74 used & new from $2.11

5.0 out of 5 stars It's not too late to write web content that works, January 18, 2011
Ginny Redish sets a new standard for writing effective web content. Letting Go of the Words uniquely integrates effective communication techniques with search engine optimization. Every chapter contains valuable insights into what works and why, what to avoid and how. Embrace Letting Go of the Words, and you too can write web content that works.

Score:
5 stars: Overall
5 stars: Benefits and outcomes. Her writing style makes it easy to read a chapter, edit your website and repeat.
5 stars: New information, especially styling lists, creating web-ready press releases, effective text alignment and styling link states
3 stars: The book is a little light on the use of personas to establish, test and maintain continuity with the website owner.
5 stars: Credibility. The author's website uses the same techniques she describes in her book.


Flexible Web Design: Creating Liquid and Elastic Layouts with CSS
Flexible Web Design: Creating Liquid and Elastic Layouts with CSS
by Zoe Gillenwater
Edition: Paperback
51 used & new from $1.49

2 of 2 people found the following review helpful
5.0 out of 5 stars Flexible Web Design is a winner, January 18, 2011
Praise Zoe Mickley Gillenwater for authoring a superb book. For website owners who want their sites to expand to fill the browser window (viewport), she offers liquid and hybrid layouts. For those who want their websites to expand to match the browser's text size, she offers elastic layout. For everyone, she shows how to minimize the occurrence of the dreaded horizontal scroll bar. Her examples and exercises are intuitive; they follow a natural progression in complexity and utility. Finally, she demonstrates how to achieve these results without compromising on search engine optimization (i.e., by maintaining ideal source order).

Score:
5 stars: Overall
5 stars: Benefits and outcomes
5 stars: New information, especially elastic layout, blending background images and faux columns
3 stars: Paradox of Choice: Segregating the layout choices into their own sections would have helped this reader. I quickly gravitated toward an elastic layout using all floats in ideal source order. I would have preferred less discussion of liquid layouts, negative margins and compromised source order.
5 stars: Credibility. The author's website - [...] - implements a flexible, hybrid layout as she describes in the book.


The Complete Idiot's Guide to Search Engine Optimization
The Complete Idiot's Guide to Search Engine Optimization
by Michael Miller
Edition: Paperback
76 used & new from $0.01

1 of 1 people found the following review helpful
4.0 out of 5 stars Don't let the title fool you, January 16, 2010
Michael Miller has penned a decent SEO book. It is easy to read, informative and already producing positive results. The Complete Idiot's Guide to Search Engine Optimization is a good investment for everyone.

Score:
4 stars: Overall
5 stars: Benefits and outcomes
5 stars: New information, especially optimizing for local search and social media; Keyword Density Analyzer at [...].
3 stars: Overuse of forward and backward references in the Search Note box
2 stars: Credibility. The author's website - [...] - lacks some of the basic search engine optimizations he describes in the book.


Web Analytics: An Hour a Day
Web Analytics: An Hour a Day
by Avinash Kaushik
Edition: Paperback
53 used & new from $4.85

1 of 1 people found the following review helpful
4.0 out of 5 stars Buy. Read. Internalize. Web Analytics - An Hour A Day, December 21, 2009
Verified Purchase(What's this?)
Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.

Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."

The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.


Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics
by Brian Clifton
Edition: Paperback
85 used & new from $0.01

5.0 out of 5 stars Buy Advanced Web Metrics with Google Analytics, December 21, 2009
Verified Purchase(What's this?)
Advanced Web Metrics with Google Analytics is the definitive "how-to" book. I have read it twice and gained valuable insights each time. Advanced Web Metrics with Google Analytics is well worth the investment.


Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik
Edition: Paperback
Price: $24.29
101 used & new from $13.22

5.0 out of 5 stars Buy Web Analytics 2.0, December 18, 2009
Verified Purchase(What's this?)
Web Analytics 2.0 is about driving business value. In the language of business, the time to revenue is short and the ROI is immense. Buy a copy for you and another for your analytics team. Then buckle up and drive.


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