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Brian B. Carter RSS Feed (North Charleston, SC USA)

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SPIKE your Brand ROI: How to Maximize Reputation and Get Results (ASAE/Jossey-Bass Series)
SPIKE your Brand ROI: How to Maximize Reputation and Get Results (ASAE/Jossey-Bass Series)
by Adele R. Cehrs
Edition: Hardcover
Price: $39.03
42 used & new from $27.06

1 of 1 people found the following review helpful
5.0 out of 5 stars Your PR Is Missing Something CRITICAL!, April 25, 2015
Adele Cehrs is the expert on SPIKE, which is a shortcut to becoming an outstanding organization. Being a master of SPIKE for your customers or the media is a lot like being a great friend. You have to know yourself and know them well enough to give them what they need right when they need it. SPIKE is also like life insurance- you don't want to think about it at all, but the only practical time to prepare for it is now, before you need it.


Social Content Marketing for Entrepreneurs
Social Content Marketing for Entrepreneurs
by James Barry
Edition: Paperback
Price: $59.95
38 used & new from $49.35

1 of 1 people found the following review helpful
5.0 out of 5 stars One of the few social media books I like!, March 16, 2015
I've been asked to preview a lot of books (I've written three books on social media, get paid to train companies on it, have been on TV blah blah blah), but Social Content Marketing is one of the few to hook me and keep me interested all the way through. Jim has successfully and comprehensively organized a large, diverse, and heavily discussed field. The charts and diagrams are fascinating and useful. As a comedian who's read a much of the research and books about why comedy works, I think his section on humor is an exceptional summary. Jim clearly loves acronyms- there are at least 18 of them- but as a mnemonic device, they're apropos. Therefore, from now on I will call the author Jimmy Mnemonic :-)


Trust Funnel: Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life
Trust Funnel: Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life
Price: $9.99

1 of 2 people found the following review helpful
5.0 out of 5 stars Brian's Hair Does Not Trust Gravity, February 3, 2015
Personally I think Brian needs to relax and let his hair down, but apart from that he is a brilliant and super smart Internet marketer. So many cool things in this book- but I love the pages and pages of marketing phrases because I'm a copywriting geek because copywriting PAYS.


The Marketing Executive's Bedtime Guide to Better Content and Storytelling with Humor (Executive's Bedtime Guide to Storytelling Book 5)
The Marketing Executive's Bedtime Guide to Better Content and Storytelling with Humor (Executive's Bedtime Guide to Storytelling Book 5)
Price: $2.99

5.0 out of 5 stars What I Learned About Midgets From Kathy Klotz-Guest, July 31, 2014
Actually, nothing- but humor is a powerful weapon in the marketer's toolbelt, and in the leader's quiver (that thing that holds arrows). A lot of companies are afraid to use humor, so they miss out. Kathy tells you how to use it and HOW NOT TO USE IT... and things have changed. As she says, SAFE is the new RISKY. Get the book, and start trying to be funny. You probably won't be as funny as me. But you should try.


Failure: The Secret to Success
Failure: The Secret to Success
Price: $1.49

1 of 1 people found the following review helpful
4.0 out of 5 stars Slaughter Your Way To Success, July 9, 2014
I've read Failing Forward by Maxwell. I talk about failure and success in my keynotes. I use the same Michael Jordan quote Robby did... so naturally I had to ask- what's different about this book on success and failure? What I like about this book is it provides specific ideas for doing things differently- chapters four and five alone are worth reading the book for. How can you fail faster? On purpose? And why is that good? The only thing I would do differently, is - being a comedian - I would have called it FAILURE: How To Slaughter Your Way To Success, with Robby Slaughter :-)


What Happens in Vegas Stays on YouTube: PRIVACY is DEAD. The NEW rules for business, personal, and family reputation.
What Happens in Vegas Stays on YouTube: PRIVACY is DEAD. The NEW rules for business, personal, and family reputation.
Price: $5.99

1 of 1 people found the following review helpful
5.0 out of 5 stars Ginormously FLAWsome, June 28, 2014
Erik Qualmann shows us how society has been changed on almost every level by the public nature of social media. This is not only a useful book, but fun and easy to read. I love the concept of FLAWsome, and as you'll find out, it can boost your business as well. And making ginormous public goals? Wow, intimidating, but not only can it make you accountable for pursuing them but also get you help from people in ways you couldn't have anticipated! What's awesome about this book is that it's so easy to read- quotes, cartoons, lists. Not page after page of block text. Facebook and other media are making out attention span even shorter, so this is a smart way to ensure people actually read your book.
Comment Comment (1) | Permalink | Most recent comment: Jun 30, 2014 11:23 AM PDT


Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections
Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections
Price: $2.99

5.0 out of 5 stars It's not that crappy networking you're thinking of, May 7, 2014
Derek Coburn's new book on Networking...

*** Now wait a minute, it's not what you're thinking. It's not that crappy networking you're thinking of. It's not going to a luncheon where the yellow pages guy tries to used-car you into buying a full page ad.

Derek has a totally new take on networking- well ok SOME people have been doing it this way for years, but he's put it into a system you can follow easily.

This is how everyone will *badly want to* network in 5 years, but by then there will be so many people knocking at the door... I'm not going to tell you why, but all I'm saying is you need to put this into practice NOW before the potential high value networks are already spoken for. And you're stuck just talking to the yellow pages guy.

Who's Derek? He grew and runs an amazing networking group in Washington D.C. called Cadre. Ok I'll tell you why. One of the keys to taking networking to the next level is WHO you network with, and HOW.

Connect, Create, Collaborate- ok do you get it? It's the next evolution of networking.

The book is called "Networking is Not Working", it's very forward thinking in two other ways- it's only 114 pages, so you can read it in a few hours, and it's only $2.99.

I think he's smart to price it that low initially, but crazy overall- maybe he'll increase the price later on, so I'd get your copy right now.

$3 to potentially change your career? You're crazy if you just go like pictures of cats on Facebook instead of clicking here and buying i


Improv For Everyone
Improv For Everyone
Price: $2.99

5.0 out of 5 stars Student of Greg's, February 20, 2014
Greg's strength as a a teacher is that he can break down processes you can use internally to create not only better comedy but also better drama. You can divide the great people in any field into two types: Masters who know how they do what they do and can teach it to others, and the Mystics who are great at doing it but struggle to explain it or pass it on. Greg is definitely the former type. There are so many great exercises and tips in this book, any improviser could mine its riches it for a good five years of continued growth. My favorite chapter, and a class he offered, was the Microtechniques. Just taking one or two of these to focus on for a scene or performance helps me do better work that the audience likes more, and I enjoy. Highly recommended.


Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
by Ekaterina Walter
Edition: Hardcover
Price: $20.96
123 used & new from $1.93

4 of 5 people found the following review helpful
5.0 out of 5 stars Eat Pray Zuck, January 18, 2013
Love him or hate him, Facebook's CEO Mark Zuckerberg redefined the way we communicate, build brands, and consumer information. No matter what we think of him, there is a ton to learn from his leadership and one of his leadership team (Sheryl Sandberg, for one). Besides, the book doesn't only focus on Facebook, there are examples of other worthy companies like Apple, Zappos, Threadless, and also less known companies like TOMS Shoes, Connected Ventures, XPLANE and Jess3.

No matter who you are and what your job is, you'll find lessons you can apply immediately. This book is a wonderful reminder to all of us about the most important things in life and business. Easy, quick... an engaging read, full of stories that will make you want to read it without putting it down.


The Social Media Strategist:  Build a Successful Program from the Inside Out
The Social Media Strategist: Build a Successful Program from the Inside Out
by Christopher Barger
Edition: Hardcover
Price: $22.88
65 used & new from $5.22

5.0 out of 5 stars Essential Book For Corporate Social Media Folks, February 21, 2012
Can I whine for a sec? I have a hard time reading social media books, because usually I know 85%+ of what's in them. Usually they're written to inform people who know zero about it. But this book is smart, fills a gap, and isn't filled with the same high-falutin clichés you've read on social media blogs for the last four straight years. Disclosure: Chris is a good friend, and is holding my firstborn son hostage.

The strength of Chris's book, The Social Media Strategist: Build A Successful Program From The Inside Out comes from the 4 years he spent as the director of Social Media for General Motors, and 8 years as Blogger In Chief for IBM (important note that lawyers care about: Chris is no longer with these companies and is now the proud SVP of Global Programs for Voce Communications).

As Chris says in the introduction, this is a social media book for people who either work in huge organizations, or work with them. It's not a book for small business people who want to get social media results. But it's brilliant when it comes to dealing with corporate politics, PR, and crisis communication.

Some of the questions it answers are:

How do you select a social media person to hire?
Why should you befriend the corporate lawyers and how do you work with them effectively?
Why do you need an executive who champions social media in the company?
How can a big company work effectively with bloggers to get social media results?
How should the social media department deal with major PR crises?
Chris answers all of these based on experience, not theory. If you're working in a big corp or dealing with their social media, it's a must read. Click here and buy it.


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