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The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Price: $13.99

8 of 10 people found the following review helpful
5.0 out of 5 stars Why Unpopular is the New Business Paradigm, March 6, 2012
Verified Purchase(What's this?)
As you can see from the blurbs, I had the fortune of reading this book early. I don't do many endorsements, but this book was a no brainer. Written by the extremely talented writer Erika Napoletano, the Power of UnPopular presents an important new paradigm in our very competitive, fragmented business environment. If you want frank talk, a kick in the pants and a roadmap for your business, I highly suggest adding this book to your reading library. Carol Roth
Comment Comment (1) | Permalink | Most recent comment: Mar 6, 2012 1:39 PM PST


The Synergist: How to Lead Your Team to Predictable Success
The Synergist: How to Lead Your Team to Predictable Success
by Les McKeown
Edition: Hardcover
Price: $18.39
82 used & new from $5.18

1 of 1 people found the following review helpful
5.0 out of 5 stars A Must-have Book for Business Communication and Results, January 4, 2012
Les McKeown is one of the most brilliant business minds around and he hits it out of the park again with The Synergist, the follow-up to his fantastic Predictable Success title. This is a must-have book for communicating in teams to get things done, whether your own internal team or with service providers. (As an aside, it's good for personal communication too).

Here are some of the takeaways...

According to management studies, more than two-thirds of all major business initiatives fail. This is due in large part to poor communication and execution (aka lack of leadership). Whether you are an organization of one or 1,000, you can benefit from knowing not only your natural role, but also the roles of those around you so that you can lead them to success.

I talked to Les McKeown, consultant extraordinaire and bestselling author of Predictable Success about his newest book, The Synergist, which comes out in January 2012. You can watch the full interview below for tons of great information from Les, but here are a few takeaways:

Most teams have 3 types of players. After working with hundreds of businesses, ranging from entrepreneurs through large organizations like Harvard University and American Express, Les noticed that most teams have three natural styles of their team members; Visionaries, Operators and Processors. While Visionaries and Operators can get a business off the ground without much fuss, throwing processors into the mix (which are necessary for growth) can have the unintended effect of mayhem on a team.

There is a 4th role- The Synergist. There is a critical fourth role, The Synergist, which I liken to the person holding the Cap'n Crunch Super-secret decoder ring for the Visionaries, Operators and Processors. This person helps the team communicate and stay focused, ultimately leading the team to success.

Anyone can become a Synergist. While it's rare for anyone to be a natural Synergist, it can become a learned role for anyone, regardless of your natural style of leadership.

The Synergist role is critical even for small businesses: Even if you are a team of one, Synergist skills come into play in dealing with vendors, partners, customers and more

The Synergist gets my highest recommendation.


Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
by John Michael Morgan
Edition: Hardcover
Price: $18.96
81 used & new from $11.31

3 of 3 people found the following review helpful
5.0 out of 5 stars Fun and Contrarian Information for Personal and Business Branding, January 2, 2012
This is a fun and in-your-face look at branding from a broader perspective...not the stuff that you usually think about (like logos, color schemes, etc.) but in making connections and creating relationships. It covers the topic on both a broad and deep basis and is probably best suited for personal brands, solopreneurs and small businesses, although others can find some strong takeaways as well. John's style is slightly sarcastic but very enjoyable and it makes the book very easy to read.

Great actionable insights as well and a solid addition to your business book arsenal.


The Introvert's Guide to Success in Business and Leadership
The Introvert's Guide to Success in Business and Leadership
Price: $7.99

1 of 2 people found the following review helpful
5.0 out of 5 stars Great, Actionable Advice for Introverts (& Extroverts Who Work WIth Introverts), January 2, 2012
This is a sharp and concise eBook that give sharp, well-thought out and actionable advice for Introverts to manage the professional landscape, from interviewing and networking to climbing the corporate ladder and social media. It also gives good insights to those who may fall at the other end of the scale (aka extroverts) on how to effectively work with introvert personalities.

Lisa did a great job providing a unique perspective in this well-laid out and easy to read eBook that provides just enough information to be helpful, yet not so much that it is overwhelming.

A worthwhile read.


Walking with Justice: Uncommon Lessons from One of Life's Greatest Mentors
Walking with Justice: Uncommon Lessons from One of Life's Greatest Mentors
by Mollie Marti
Edition: Hardcover
Price: $21.56
48 used & new from $7.35

5.0 out of 5 stars A good reminder of the important things in life and business, December 20, 2011
Dr. Mollie Marti recalls her own life's lessons and learnings from her time clerking under Justice Max Rosenn. In a time when we are so inundated with new technologies and strategies, this is a great book to remind us to slow down and focus on the important things and our foundation. From lessons of fairness (life is unfair and sometimes inequality is in our favor) to the need to adapt (did the horse and buggy manufacturers complain that their jobs were stolen by car factory workers?) this book was filled with fantastic reminders that had me jotting down notes throughout.

An easy read with stories worked in, Walking with Justice will help you return your focus to what's important.


Become a Franchise Owner!: The Start-Up Guide to Lowering Risk, Making Money, and Owning What you Do
Become a Franchise Owner!: The Start-Up Guide to Lowering Risk, Making Money, and Owning What you Do
by Joel Libava
Edition: Hardcover
Price: $14.93
56 used & new from $10.93

2 of 2 people found the following review helpful
5.0 out of 5 stars If You are Thinking of Buying a Franchise, Read this Book, December 16, 2011
I just finished Joel Libava's Become a Franchise Owner and I was thrilled. Finally there is a book that gets into the nitty-gritty of what you have in store for you if you go down the franchise path. The book is very comprehensive (and incredibly well-written) and will truly help you to evaluate if franchising is the path of your dreams or a potential nightmare.

Insights, exercises and concepts laid out in easy to understand language make this a must-do on your path to franchising.

-Carol Roth, author of The Entrepreneur Equation


Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
by Elizabeth King
Edition: Hardcover
Price: $17.20
58 used & new from $2.18

3 of 3 people found the following review helpful
5.0 out of 5 stars If you are going to play the game of business, you MUST read winning the customer, August 30, 2011
I was fortunate to get an advance copy of Winning the Customer and truly found it valuable. Lou Imbriano, former CMO for the New England Patriots, combines fantastic business insights with engaging stories, many centering around his experience with the Patriot's organization, as well as a bevy of other anecdotes.

I have personally been involved in creating major customer loyalty efforts and the counsel that Lou and Elizabeth put forth in this book is dead-on for a new era of customer engagement.

While the stories utilize sports analogies for illustrative (and entertainment) purposes, the ideas are applicable to virtually any company, big or small, B2B or B2C and industry agnostic.

You will want to add this one to your business library immediately and should find yourself referring back to continue to create customer engagement, increase revenues and create win-win scenarios between your business and its biggest fans.


Wired and Dangerous: How Your Customers Have Changed and What to Do About It (Bk Business)
Wired and Dangerous: How Your Customers Have Changed and What to Do About It (Bk Business)
by Chip R. Bell
Edition: Paperback
Price: $14.07
123 used & new from $0.01

4 of 6 people found the following review helpful
5.0 out of 5 stars Understanding the New Era of Customer Service and Loyalty, May 22, 2011
This is one of the best books that I have read overall in the past few years. It brilliantly lays out the paradigm shift amongst customers and the idea of service in our current, over-competitive, over-stimulated environment.

The book is well constructed, introducing the new customer paradigm, then offering solutions and tactics for engaging the customers from two men who have made a life-long career in the loyalty and service business.

Peppered with examples and anecdotes from their own lives as well as others, this is a book that is jam-packed with information and one you will be continually referring to whether you have a small business or a Fortune 500 business.


The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
by Phil Simon
Edition: Paperback
46 used & new from $3.25

5.0 out of 5 stars Main Street Business Meets Technology Explained, March 9, 2011
Let me say to begin with that technology and I do not get along. So I was a bit apprehensive to read this book. However, it did a nice job for those of us not tech-oriented to understand how we can really leverage emerging technologies to compete effectively in business.

What I really liked about the book is that is was straightforward and didn't advocate one-size fits all solutions. It got into the enabling technologies in simple enough language to be understandable to the tech neophyte.

I also liked that the back of the book had almost a dozen real-life case studies ranging from a dentist to a seafood restaurant, which illustrated how main street businesses were implementing the technologies.

If I had one constructive piece of advice, it would be the organization of materials. It's a book that you may have to skip around in or focus on certain sections if you find some of the tech dicsussion overwhelming; that being said, the value in those sections and case studies are worth the price of the book.

A refreshing take on small business and tech.


Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work
Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work
by Russell Bishop
Edition: Hardcover
Price: $15.45
117 used & new from $0.01

5.0 out of 5 stars The Business Ninja's Guidebook: Workarounds That Work, January 24, 2011
In advising myriad entrepreneurs and business owners, I have ascertained that mindset is one of the major roadblocks to true success. That's why I think that Russell Bishop's Workarounds that Work book is a very compelling add to your business or personal development library.

We all encounter roadblocks in our personal and professional lives, but rarely get practical solutions on how to address them.

You will learn in this book why framing problems is so critical to getting past them and how to effectively reframe problems for desired results. You will understand the difference between deciding and choosing and why that is critical to your success. You will also learn how to evaluate starting, stopping or continuing activities, a skill that is critical for taking your work to the next level.

One of my favorite parts in the debunking of the current "staying in action" zeitgeist. I am a firm believer, like Mr. Bishop, that it makes no sense to spend effort on a path that will never lead to where you want to get. He gets down and dirty with the importance of goals and objectives and sets a framework for you to approach issues and end-games.

A solid, easy to digest book, where you will come away with actionable frameworks to use now and in the future.


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