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Joe Pulizzi "Content Marketing Institute" RSS Feed (Cleveland, OH)

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Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing
Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing
by Debbie Williams
Edition: Paperback
Price: $17.13
21 used & new from $16.04

3 of 3 people found the following review helpful
5.0 out of 5 stars Are you telling your brand story?, September 24, 2013
Verified Purchase(What's this?)
First off a disclaimer...I was involved in the production of this book. That said, I fell in love with this book in the first chapter when the authors lay out how you can uncover your brand's story. In my experience, very few brands go through the exercise to find the bigger story that their brand/business plays in. The authors go step-by-step through this process - from the history, to finding your main characters, to your true mission as an organization. Documenting all of this is critical to determining the type of content marketing that will truly attract and retain customers. Plenty of small brand and large brand examples to choose from - large brands like Lay's and Patagonia to smaller companies like Organic Valley.

Once the story is constructed, the authors lay out the principles to creating effective and transparent content marketing. The majority of the focus is how brands can and do give away vast amounts of free information, positioning themselves as true expert resources. Chapter 3 goes full into creating content for the right channel, using examples from Zappos and Target among others. Subsequent chapters focus on how to develop relationships with influencers and recruit employees to help spread the story throughout the web.

Overall, the book is written in a way that takes a sometimes complex subject and breaks it down into easily understood and actionable items. This will be super helpful for any organization trying to make the transition from a traditional marketing mindset, but there are enough examples and ideas in here that even an expert content marketer will get value from it.


Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
by Lee Odden
Edition: Hardcover
Price: $16.63
88 used & new from $9.55

6 of 7 people found the following review helpful
5.0 out of 5 stars Creating Content is One Thing...Online Integration is a Totally Different Ballgame, April 18, 2012
I've read almost every book there is on content marketing...there are definitely some good ones, but Optimize by Lee Odden may be the first one that seriously looks at how an organization (of any size) can integrate the rather complex process of search, social and content creation.

The first few chapters set the stage for why: so if you don't get why this is important or need to convince your boss, those are a must read.

From that point on, Lee does what most marketing books don't...offer practical and realistic advice (using real case studies from large and small brands, as well as his own) on how to develop an online marketing strategy (leveraging search, social and content marketing) and then how to effectively execute it using in-house and/or outsourced resources (including training and integration across organizational silos).

Chapter 14 might be my favorite, where Lee busts some myths and offers real ideas on how both small and large brands can deal with the change that occurs from a holistic approach to content marketing.

As a side note...Lee could have written this book years ago, but he waited. It was worth the wait.


Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Price: $6.99

14 of 17 people found the following review helpful
5.0 out of 5 stars Newsjacking Is Now Critical to Content Marketing, November 12, 2011
Verified Purchase(What's this?)
First off, this is a two hour (at most) read. Short, actionable chapters packed full of case studies.

I think what I like the best about this book is that most marketers will think that newsjacking is not possible. David Meerman Scott explains that it is completely possible, if you have a real-time mindset within your organization or business. I enjoyed the read and took 3-4 tangible action items away from the book that we are looking to execute now in our business.

For small businesses...this is a critical read and can show you how to get a leg up on the competition with your online content creation and content marketing strategies. For larger brands...watch out. Newsjacking will disrupt your business. You better make sure you ditch the long-term communication processes you have so that you can keep up with the little guys. Time to market with your content makes all the difference for newsjacking to work.

All in all, another helpful DMS book...possibly his best.


The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
by Shama Kabani
Edition: Paperback
128 used & new from $0.01

5 of 7 people found the following review helpful
5.0 out of 5 stars Buy it, read it, use it and transform your business, April 13, 2010
What I like about Shama's book is that any business, large or small, can follow the steps and examples in this book and completely transform their own business. Social media is simple and others have made it complicated. Shama brings a utilitarian calmness to the discussion on leveraging social media as part of the overall marketing mix that just makes plain sense. Highly recommend! Well done Shama.


RFPs Suck! How to Master the RFP System Once and for All to Win Big Business
RFPs Suck! How to Master the RFP System Once and for All to Win Big Business
by Tom Searcy
Edition: Hardcover
Price: $28.45
30 used & new from $24.03

10 of 10 people found the following review helpful
5.0 out of 5 stars If you can't stand RFPs, but live in a world with them, this book is for you, September 9, 2009
I have always detested RFPs. They are a big waste of time, talent and resources. But, unfortunately, they are a part of the business world we live in. Two things. First, if you are a responder to RFPs, this book will help you manage the game so that the rules are tipped in your favor. Second, if you create RFPs (you know who you are), then read this book and get a clue on how you can develop an RFP that is not an eternal pit of confusion.

Good book...well worth the time (unlike RFPs).

Joe Pulizzi
Co-author, Get Content Get Customers


Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions (Kotter, Our Iceberg is Melting)
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions (Kotter, Our Iceberg is Melting)
by John P. Kotter
Edition: Hardcover
Price: $11.29
509 used & new from $0.01

0 of 1 people found the following review helpful
5.0 out of 5 stars Anyone in Business Should Read this Book, July 9, 2008
It took me less than two hours to read this book, and it was truly worth the time. Presented in "fable" format about a group of penguins, the story contains a true test of how to deal with change...a change that will come whether you want it to or not.

I work in the media world, and would make this mandatory reading for anyone in that space. Most people in our world even see the iceberg melting, but are hesitant to do anything about it. This book throws out learning principles like Dr. Seuss, with style and effectiveness. Highly recommend.


Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
by John Jantsch
Edition: Paperback
Price: $12.60
113 used & new from $0.01

1 of 1 people found the following review helpful
5.0 out of 5 stars Actionable Ideas Makes This Book Different, July 2, 2008
Don't you hate marketing books that have so much strategy you're not sure where to start? What I love about Duct Tape Marketing is that I came away with a laundry list of tactics that I could employ immediately and see fast results.

I first saw John speak in Cleveland and then had a chance to read his book. It's a quick read. Make sure you have a notepad next to you to take notes for all the things that you'll need to do as a result of reading this book.

This is especially an important book for anyone trying to figure out website and social media strategy. Excellent advice that works. Highly recommend this book.


IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
by Don E. Schultz
Edition: Hardcover
Price: $26.02
106 used & new from $2.25

6 of 6 people found the following review helpful
5.0 out of 5 stars If You Care About Integrated Marketing, You'll Read This Book, July 2, 2008
This book has been a bible of sorts for me over the past few years. Anyone trying to figure out what's going on in social media and the changing nature of the buyer, should take a read through this first.

Some of the areas may be a bit hard to grasp, but the methodology makes sense, and the Schultz team breaks it down into a step-by-step process that will make your marketing programs measurable (if you follow their advice).

This book is not for the marketing hobbyist, but will be well worth it for anyone in business or marketing that cares about creating long-term relationships with their customers (and measuring the progress).


The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
Edition: Hardcover
207 used & new from $0.01

1 of 1 people found the following review helpful
5.0 out of 5 stars Must Read for Anyone in Marketing, July 2, 2008
In "the New Rules", David hits on this key point - to survive and grow as a company today, you must learn to create relevant content in new and compelling ways. There is an opportunity to communicate directly with customers now that the "middleman" of media is going away.

My copy is completely marked up, and I refer back to it religiously in regards to news release best practices, blogging and application stories. I strongly recommend.


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