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Joe Pulizzi "Content Marketing Institute" RSS Feed (Cleveland, OH)

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Capture My Attention: How To Stand Out Online with Creative Content
Capture My Attention: How To Stand Out Online with Creative Content
Price: $7.99

5.0 out of 5 stars Only If You Want to Stand Out, January 23, 2016
With so much content out there, this book is a great resource to help marketers and business owners differentiate themselves and stand out. There are hundreds of ideas in this book, and just a couple of them are worth the price of admission. Plus, Jordana has a great sense of humor that runs throughout the book.


The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
by Michael Brenner
Edition: Paperback
Price: $20.99
21 used & new from $16.31

1 of 1 people found the following review helpful
5.0 out of 5 stars Simple, Yet Effective, December 10, 2015
If you are looking for every single detail regarding the practice of content marketing, this is not your book. If you are looking for an incredibly simple formula to develop an audience that knows, likes and trusts you...and one that you can grow revenues and profit, this is an incredibly effective piece of content.


Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy.
Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy.
by Andrew M. Davis
Edition: Paperback
Price: $24.95
32 used & new from $19.23

1 of 1 people found the following review helpful
5.0 out of 5 stars Highly recommend for anyone in economic development!, October 15, 2015
Verified Purchase(What's this?)
A groundbreaking book on based on a simple concept (that rarely anyone uses). This is a must read for any entrepreneur who wants to claim his or her fame, and every city leader around the world hoping to turn their region into the next best thing. Specifically, I think this can be a road map for cities to nurture a niche that separates them from other cities, spurring on and attracting businesses that want to locate and hire in that specific area. This is a short, engaging read that is worth the time.


Experiences: The 7th Era of Marketing
Experiences: The 7th Era of Marketing
by Robert Rose
Edition: Paperback
Price: $24.95
44 used & new from $18.91

6 of 8 people found the following review helpful
5.0 out of 5 stars Give this book to your CMO and stand back..., March 23, 2015
DISCLAIMER: Robert and I co-host a podcast (This Old Marketing) together, and I've worked with him closely since 2008. I've had the opportunity to watch this book unfold in dozens of workshops we've presented to enterprise companies over the years. I firmly believe that this book is groundbreaking...that there IS a new era in marketing upon us. Today, all brands have an opportunity to build long-term relationships with customers by developing content "experiences" to drive sales and loyalty.

This book is a best fit for marketers and public relations professionals trying to make the switch to the new model of marketing, which we are seeing unfold before our eyes. And while companies like Red Bull and Coca-Cola are in the process of doing this, this transformation is exceedingly difficult for most organizations. Experiences (the book) provides a tested roadmap for those marketers searching for what's next...but not by creating more content, but by developing a strategy that makes sense for both the brand and the customer (audience). The book may also be most helpful for sales-driven companies where marketing has been relegated to a service department for sales.


Content Marketing Works: 8 Steps to Transform Your Business
Content Marketing Works: 8 Steps to Transform Your Business
by Arnie Kuenn
Edition: Paperback
Price: $19.95
31 used & new from $10.73

0 of 1 people found the following review helpful
5.0 out of 5 stars Helpful guide for taking your content marketing to the next level, February 8, 2015
This is just one of those incredibly helpful guides for anyone interested in either getting into content marketing or taking their content marketing to the next level. Arnie writes in a fashion that is helpful and easy to understand. I highly recommend. (Disclaimer: I wrote the foreword for this book, which should say enough about my feelings toward the book.)


51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers
51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers
Price: $9.99

5.0 out of 5 stars Tons of actionable tips in here, January 21, 2015
I was able to get a preview copy of this book, and I loved it. This is an excellent resource for marketers or business owners that are trying to build an engaged audience over time. I love the simple examples use of companies employing content marketing strategies, and how any-sized business can implement simple steps to build a loyal readership.


Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing
Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing
by Said Aghil Baaghil
Edition: Paperback
Price: $19.95
34 used & new from $5.95

4 of 4 people found the following review helpful
5.0 out of 5 stars Are you telling your brand story?, September 24, 2013
Verified Purchase(What's this?)
First off a disclaimer...I was involved in the production of this book. That said, I fell in love with this book in the first chapter when the authors lay out how you can uncover your brand's story. In my experience, very few brands go through the exercise to find the bigger story that their brand/business plays in. The authors go step-by-step through this process - from the history, to finding your main characters, to your true mission as an organization. Documenting all of this is critical to determining the type of content marketing that will truly attract and retain customers. Plenty of small brand and large brand examples to choose from - large brands like Lay's and Patagonia to smaller companies like Organic Valley.

Once the story is constructed, the authors lay out the principles to creating effective and transparent content marketing. The majority of the focus is how brands can and do give away vast amounts of free information, positioning themselves as true expert resources. Chapter 3 goes full into creating content for the right channel, using examples from Zappos and Target among others. Subsequent chapters focus on how to develop relationships with influencers and recruit employees to help spread the story throughout the web.

Overall, the book is written in a way that takes a sometimes complex subject and breaks it down into easily understood and actionable items. This will be super helpful for any organization trying to make the transition from a traditional marketing mindset, but there are enough examples and ideas in here that even an expert content marketer will get value from it.


Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
by Lee Odden
Edition: Hardcover
Price: $20.20
84 used & new from $4.10

7 of 9 people found the following review helpful
5.0 out of 5 stars Creating Content is One Thing...Online Integration is a Totally Different Ballgame, April 18, 2012
I've read almost every book there is on content marketing...there are definitely some good ones, but Optimize by Lee Odden may be the first one that seriously looks at how an organization (of any size) can integrate the rather complex process of search, social and content creation.

The first few chapters set the stage for why: so if you don't get why this is important or need to convince your boss, those are a must read.

From that point on, Lee does what most marketing books don't...offer practical and realistic advice (using real case studies from large and small brands, as well as his own) on how to develop an online marketing strategy (leveraging search, social and content marketing) and then how to effectively execute it using in-house and/or outsourced resources (including training and integration across organizational silos).

Chapter 14 might be my favorite, where Lee busts some myths and offers real ideas on how both small and large brands can deal with the change that occurs from a holistic approach to content marketing.

As a side note...Lee could have written this book years ago, but he waited. It was worth the wait.


Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Price: $5.98

14 of 17 people found the following review helpful
5.0 out of 5 stars Newsjacking Is Now Critical to Content Marketing, November 12, 2011
Verified Purchase(What's this?)
First off, this is a two hour (at most) read. Short, actionable chapters packed full of case studies.

I think what I like the best about this book is that most marketers will think that newsjacking is not possible. David Meerman Scott explains that it is completely possible, if you have a real-time mindset within your organization or business. I enjoyed the read and took 3-4 tangible action items away from the book that we are looking to execute now in our business.

For small businesses...this is a critical read and can show you how to get a leg up on the competition with your online content creation and content marketing strategies. For larger brands...watch out. Newsjacking will disrupt your business. You better make sure you ditch the long-term communication processes you have so that you can keep up with the little guys. Time to market with your content makes all the difference for newsjacking to work.

All in all, another helpful DMS book...possibly his best.


The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
by Shama Hyder
Edition: Paperback
107 used & new from $0.01

5 of 7 people found the following review helpful
5.0 out of 5 stars Buy it, read it, use it and transform your business, April 13, 2010
What I like about Shama's book is that any business, large or small, can follow the steps and examples in this book and completely transform their own business. Social media is simple and others have made it complicated. Shama brings a utilitarian calmness to the discussion on leveraging social media as part of the overall marketing mix that just makes plain sense. Highly recommend! Well done Shama.


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