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Herbert Sorensen's Profile

Customer Reviews: 5
Top Reviewer Ranking: 9,412,693
Helpful Votes: 15

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Reviews Written by
Herbert Sorensen "Shopper Scientist" RSS Feed (Portland, Oregon)

Page: 1
Edition: Paperback
4 used & new from $8.50

4.0 out of 5 stars War: Legion of the damned, or, High and holy calling . . ., November 10, 2013
I read this book back in the early 60's, so this is from long memory, but it obviously made a deep impression on me - primarily about the madness of war. Many war books later, I do think it is a legitimate and important view of war. At the same time I credit Douglas MacArthur's view of war as a "high and holy calling." So think of "The Legion of the Damned" as the thesis, and "high and holy calling" as the antithesis. Then the truth is a synthesis, as the Queen said, "Why, sometimes I've believed as many as six impossible things before breakfast."

An Adventure with ED the AED
An Adventure with ED the AED
Price: $8.99

5.0 out of 5 stars What a delightful book!, June 14, 2013
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What a delightful book! I enjoyed it myself, and will start noticing where "Ed' is in the public places I go. I think more than just my grandkids can benefit from this. Great job, Jamie and Indy. ;-)

The Self Illusion: How the Social Brain Creates Identity
The Self Illusion: How the Social Brain Creates Identity
by Bruce Hood
Edition: Hardcover
Price: $19.62
90 used & new from $13.00

2 of 6 people found the following review helpful
5.0 out of 5 stars Shopper Scientist Highly Recommends, January 7, 2013
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I am a PhD biochemist, with a publication (among many others) in quantum chemistry. So, as a "hard scientist" I have spent 40 years in the retail/supplier orbit, studying these industries - and shoppers and their behaviors - as a scientist. And I HIGHLY recommend this book, with one small caveat: the title. Bear in mind that when scientists discovered the atom, and eventually it's wave nature, including the vast emptiness of atom space, with compact nuclei and insubstantial electron clouds/waves, they might have concluded that matter itself was an "illusion." Stir into that the uncertainty principle and it is no wonder that the very latest in nuclear science cannot be definitive of what matter is.

I relate to "The Self Illusion" in the same way, and I do think that Bruce Hood's outstanding organization of data and reasoning shines a bright light on superficial thoughts about "self." But it is a similar bright light that has shined on the stuff of the universe for a couple hundred years, and has only gotten to the "subatomic" level of visual/neural science in the past few decades. In this sense, Hood's organization and thinking is brilliant. But it is too soon to call the self an illusion, just as it is premature to use science to conclude that "God" is a fiction.

I do hope that if you read this book that you will think expansively, and enjoy it as much as I have!

Herb Sorensen, [...]
Comment Comment (1) | Permalink | Most recent comment: Feb 22, 2013 1:46 AM PST

Scars: An Amazing End-Times Prophecy Novel
Scars: An Amazing End-Times Prophecy Novel
by Patience Prence
Edition: Paperback
Price: $11.47
38 used & new from $7.31

10 of 12 people found the following review helpful
5.0 out of 5 stars A thoughtful end-time scenario . . ., May 22, 2010
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A fascinating, well thought out (and researched) end time narrative. The girl and her background read like a true story. And true to the biblical account, the real Christ will have the "scars" on his hands, to distinguish him from the pretenders. In this day and age, with false messiahs emerging on many fronts, the book provides an intriguing look into the apocalyptic mind.
Comment Comment (1) | Permalink | Most recent comment: Jul 30, 2010 5:34 PM PDT

How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
by Byron Sharp
Edition: Hardcover
Price: $33.69
73 used & new from $25.31

3 of 4 people found the following review helpful
5.0 out of 5 stars Facts about customers, and how to use them . . ., April 25, 2010
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Brand marketers often speak of "our customers" as if there is a group of people out there who have some sort of at least semi-permanent relationship with their brand. Attempts to identify these people (segmentation) and target them with marketing are misguided in the sense that there is an incredible amount of fluidity reflected in the composition of your share of the market. Byron Sharp speaks to issues like this with practical insights derived from decades of evidence compiled and analyzed by the Ehrenberg-Bass Institute for Marketing Science (and others.) As a scientist myself, I recognize this book as solid science in a world of "received wisdom." His willingness to make statements like, "It is surprising that these sorts of artificial [laboratory] studies are still being done," is refreshing.

One of hundreds of gems: "Finally, the decision to drop, phase out or sell brands should be based on viability, cost and operating issues and not on how similar the brand is to another of the company's brands. This is especially true if the brands are well established with substantial market-based assets."

I heartily agree with Joseph Tripodi, CMO of Coke, when he says, "read this book . . . or be left hopelessly behind."

Page: 1