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Jason L. Mcdonald RSS Feed (Fremont, CA 94536)
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The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet
The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet
Offered by Simon and Schuster Digital Sales Inc
Price: $12.99

13 of 49 people found the following review helpful
3.0 out of 5 stars Woody Allen Sleeper Meets 21st Century Food Anxiety, May 24, 2014
Ok, here is what is so bizarre about food and diet in the 21st century. First, fats were bad. Bad fats! Eat no fats, everything became fat-free - they even made fat-free sour cream. Then... along came Mr. Atkins, and suddenly: carbs are bad. No carbs! Carbs are bad, fat is good. Now, we have a book taking fat to the extreme. Fat is good, bad fats are really good fats.

Good, meet bad. Bad, meet good. Diet - meet insanity.

Everything bad is good and everything good is bad. Some predictions for new books

Vegetables are bad. Kale is bad. Kale is terrible. Kale causes cancer. Don't eat kale.

Broccoli is a killer - brocolli causes heart disease. Only rotten parents give their kids broccoli.

Refined sugar is actually good. Rats were fed a diet of pure cotton candy and lived forever. Really good parents feed their kids cotton candy. Really really good parents feed their kids coca-cola (the real stuff, the real thing, and really really good parents find old Coke that has cocaine in it because drugs are good.). Oh and marijuana is a medicine, because smoking pot is actualy good for you - so really really really really good parents feed their kids sugar, and coca-cola, and help them smoke pot - because ALL of that makes you nearly immortal.

You see what I'm saying? The diet yo-yo goes this way and then that way, and the latest pundit tells us the latest most extreme idea so everyone can freak out and go buy their book.

How about this idea? Eat less processed food. If it isn't a plant, don't eat it. If it doesn't have a face, don't eat it. If it was made in a factory in New Jersey: DON'T EAT IT. Just eat less processed stuff, and stop looking for the "miracle" diet.

ALL of my grandparents were farmers, and lived into their 90s - eating meat, eating vegetables, eating pie. But I bet that they went to McDonald's less than 50 times in their lives, and certainly never ate a TV dinner.

Oh and as for Woody Allen. Look up the movie sleeper. In it in the distant future, humanity discovers that saturated fat is really a health food. I AM NOT KIDDING. And Sleeper was produced in 1973.

Art, meet life. Life, meet art.

Now I am off to McDonald's to try to order some broccoli and kale on my Big Mac. So leave my alone Amazon haters.
Comment Comments (6) | Permalink | Most recent comment: Aug 15, 2014 5:55 PM PDT


Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Offered by Penguin Group (USA) LLC
Price: $10.69

5.0 out of 5 stars A Classic Allegory for Change, May 17, 2014
Verified Purchase(What's this?)
If you have NOT read this book, you should. It is an allegory (of course) about mice, cheese, and our attitude towards change. It's almost like a children's story for adults on where and when change comes.

All of us get stuck in ruts; we work, live, play... This book reminds us that change is inevitable, and we should be ready for it. Sometimes change is unfair; sometimes technology, the economy, the society force changes on us. We often fall into a complaining state - change is unfair! This shouldn't be happening! Yet... It IS happening and ethics aside, all we can do is ADAPT.

This book is a wonderful allegory reminding us about adapting to change.


HDE 1080p HDMI Male to VGA Female Video Converter Adapter Cable for PC, TV, Laptops, DVD Players, and Other HDMI Devices
HDE 1080p HDMI Male to VGA Female Video Converter Adapter Cable for PC, TV, Laptops, DVD Players, and Other HDMI Devices
Offered by HDE
Price: $9.95
11 used & new from $3.58

1 of 1 people found the following review helpful
3.0 out of 5 stars Easy to Use but TERRIBLE Degredation in Video Quality, May 17, 2014
Verified Purchase(What's this?)
The pro to this device: easy. Just plug it in, and you're good to go. You can drive an external VGA monitor using your HDMI port. Really easily.

The con the image quality on the VGA monitor is very very grainy. Using a USB-to-VGA monitor is a better quality solution. However, for those you have to install software drivers. I am a "victim" of Windows 8.1 (one of the world's worst software programs, ever!), and those devices blue screened my brand spankin' new Windows 8.1 PC badly. How bad? One crashed the drive so thoroughly that HP had me send the computer back to me - we are talking FRIED the computer. I bought a different one and it worked much better.

So if you need QUALITY video output - you have to use a USB-driven adapter. If you need quick and easy, this one is OK.


Tyranny of the Weak: North Korea and the World, 1950-1992 (Studies of the Weatherhead East Asian Institute, Columbia University)
Tyranny of the Weak: North Korea and the World, 1950-1992 (Studies of the Weatherhead East Asian Institute, Columbia University)
by Charles K. Armstrong
Edition: Hardcover
Price: $29.10
46 used & new from $20.94

5 of 5 people found the following review helpful
5.0 out of 5 stars In-Depth Historical Analysis of North Korea, February 5, 2014
Verified Purchase(What's this?)
I am fascinated by the Koreas - both North and South. A divided country, with a South Korea now a mini superpower in the economics of the world, and a North Korea a rogue state with nuclear weapons. How did this happen? What brought the Koreas and the world to this strange juncture?

History, of course, history. Armstrong is an academic, and yet this is a very readable, engaging book that is at once both a history of North Korea and a conceptual framework of how a "weak" state has been able to "wag the dogs," namely the United States, the Soviet Union, and China (and to some extent South Korea).

Unfortunately, because of Armstrong's historical analysis, "everything makes sense." By reading this book you'll understand that there is a "method" to the "madness" of North Korea, and that as a tyranny it "makes sense" for the regime to starve its own people, arm itself with nuclear weapons, and fuse Stalinist totalitarianism with the Korean respect for family.

A great read and I highly recommend it to anyone who would like to understand North Korea.

PS - I purchased the physical book, so I can't speak to the technical issues of the Kindle. I don't think one should give a book a "one star" review because of technical problems that are clearly beyond the control of the author.


Altec Lansing IML227 Orbit USB Lite Speaker for Laptops and Netbooks
Altec Lansing IML227 Orbit USB Lite Speaker for Laptops and Netbooks
Offered by Green Shopping
Price: $18.99
2 used & new from $10.00

5.0 out of 5 stars WOW! A small speaker with near studio-quality sound., January 19, 2014
Verified Purchase(What's this?)
OK so its not studio quality sound in reality. But it's really really great sound for the size of this speaker, and the cost. Plus it's USB, so I just plugged it in and it worked instantly with my Windows laptop. It's loud enough to use in a small meeting of 5-7 people, so that everyone can hear an audio / video presentation. Great value.


Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)
Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)
by Eric Ward
Edition: Paperback
Price: $13.64
52 used & new from $11.90

5.0 out of 5 stars Important Book on an Important Topic, January 19, 2014
Verified Purchase(What's this?)
Link building is the most important yet hardest part of SEO (Search Engine Optimizations). The authors have done a great service by publishing a "how to" book on link building. While not easy, this is a critical part of successful SEO. I highly recommend this book to all my students, especially those who have mastered the basics of "on page" SEO and gotten the "easy" links.


Work Smarter with LinkedIn
Work Smarter with LinkedIn
Price: $3.03

3 of 4 people found the following review helpful
4.0 out of 5 stars The Less is More Theory of LinkedIn, June 28, 2013
Alexandra Samuel has written a clear and concise essay on how to use LinkedIn. The main idea is as follows:

"This book suggests that you accept only LinkedIn connections that pass the favor test: people for whom you would do a favor, or of whom you would ask a favor."

What she means is to use LinkedIn primarily as a virtual roladex through which you connect to your 1st and 2nd degree LinkedIn connections, much as you do in real life. People whom you truly know (who will do you a favor), and people for whom you know at least enough to be willing to do them a favor. This contrasts with how many other authors present LinkedIn and how LinkedIn presents itself: they want you to gain as many connections as possible, be as busy as possible posting status updates, InMail and connection requests. It also contrasts with the idea of only connecting on LinkedIn with people you actually know. LinkedIn, she correctly points out, is really a social network about favors.

Quality, she argues, over quantity.

Why the Difference? What is Your Purpose on LinkedIn?

Different people have different purposes on LinkedIn, and you are best served if you identify what your own purposes are on LinkedIn. Some people (like myself) are teachers, speakers, educators - we touch many thousands of people, and in turn, might want to "use" those people (if I can be so crude) to do things like promote our books or workshops. For us, more connections is a good thing; and we are really using LinkedIn in broadcast mode. Others, like salespeople, also want a broad network yet still retain the ability to identify who they really know, because salespeople are seeking to use one connection to make a connection to another. For example, a salesperson can use a LinkedIn 1st connection in Boston to get an introduction to a LinkedIn 2nd connection in Boston who works in their industry, so that the #2 connection will be informed of a workshop or presentation at a trade show.

Still others, especially corporations, are using LinkedIn as a way to connect with customers in a serious way. Here LinkedIn is becoming the "serious" Facebook, and is a great new tool for companies in serious industries like technology, health care, environment and other more B2B / professional than the consumer company focus that dominates Facebook.

But for many, many others, less is definitely more. If you are "giving out favors," for example, you are an important CEO or Venture Capitalist you might want to guard your contacts closely and use LinkedIn really in a very focused sense - to reach out in a very laser focused way to people with whom you have an intense relationship or intensely shared purpose.

The book would have benefited from a chapter about your "purpose on LinkedIn" before you get to its really good distinction: are you a "matchmaker" or a "fairy godmother?" What is your purpose on LinkedIn? Why will you invest your time and money in using this social network? Define that first, and then read this book - you'll be in good shape. Finally, get yourself a how to book or use LinkedIn's help functions and you'll really be using LinkedIn on steroids.

Who Should Buy This Book

This book is NOT a how to manual on LinkedIn! Rather it is written more in the style of Amazon's "Kindle Singles." It takes one idea - "Less is More" - and discusses how thinking differently about LinkedIn might produce better results than the more common idea "More is more." It's a book about the strategy of using LinkedIn not so much the practice. Judged in that way, it's very good.


Blue Microphones Snowball USB Microphone (Brushed Aluminum)
Blue Microphones Snowball USB Microphone (Brushed Aluminum)
Price: Click here to see our price
65 used & new from $40.60

0 of 1 people found the following review helpful
5.0 out of 5 stars The Microphone I Have Been Waiting for All My Life, May 27, 2013
Verified Purchase(What's this?)
You know how they say... You're the ONE. The ONE I have been waiting for my whole life? The ONE that God, or the divine being, or the Universe made for me when I was still in the womb. Yes, you know. Romantic love. Romeo and Juliet, Beauty and the Beast, soul mates. Plato's co-mingling parts one made for the other yet separated... until that moment when music starts to rise in your heart, beaches succumb to pounding surf and somewhere just somewhere on the other side of from HERE TO ETERNITY you find:

The BLUE MICROPHONE SNOWBALL

And you've found IT. The ONE the KEANU Reeves of the Matrix that will rescue you from the no good horrible rotten hundreds of other crap microphones that have driven you insane.

THE BLUE MICROPHONE SNOWBALL with

* Easy USB port
* Instant installation
* Clear, quality sound

Yes, it's the one. Yes, I love this microphone. Yes, yes, yes, yes, yes, yes, yes. BUY this microphone if you dare.

You'll love it.

Oh and one weird thing. You can plug the USB backwards into the microphone and it won't work. I would work on that as a metaphor but I ain't gonna go there people just ain't.


The Complete Idiot's Guide to LinkedIN
The Complete Idiot's Guide to LinkedIN
by Susan M. Gunelius
Edition: Paperback
9 used & new from $7.60

1 of 1 people found the following review helpful
1.0 out of 5 stars Not the Best LinkedIn Book, by a Long Shot, May 8, 2013
Verified Purchase(What's this?)
I recently read three books on LinkedIn to brush up my LinkedIn skills for a few corporate clients. As I teach social media marketing, I feel you can never 'stop learning.'

Of the three LinkedIn books reviewed, this one is the worst of the bunch. It doesn't have strong technical details, especially screenshots like Scott's book, for example, nor does it have many insider tips and secrets like von Rosen's book. So it's neither fish nor fowl, in my view. And like the other two books it is lacking in the 'strategy' part of LinkedIn. All of these books assume -

* That you know LinkedIn is definitely for you (vs. say Facebook or Google+).
* That you know why you are on LinkedIn and have a strategic plan.

Click on my Amazon profile for the other two books, I reviewed. Or just Google 'Jason McDonald' to find me and my blog. Happy to help.


LinkedIn Marketing: An Hour a Day
LinkedIn Marketing: An Hour a Day
by Viveka von Rosen
Edition: Paperback
Price: $22.63
54 used & new from $11.82

3 of 3 people found the following review helpful
5.0 out of 5 stars Best LinkedIn Book of the Bunch, May 8, 2013
Verified Purchase(What's this?)
I recently read three books on LinkedIn to brush up on LinkedIn skills for a couple corporate clients. You can always learn something - that' s my motto!

This is the best book on LinkedIn of the bunch. Viveka Rosen is clearly a 'guru' of LinkedIn, and she really loves LinkedIn - that comes through loud and clear. She also has good pointers to buried resources you might not find otherwise. It has a lot of great technical information, but like Scott, she gets lost in the technical details without giving you a big picture or structural map. None of the books situates LinkedIn in the context of all social media marketing, and while LinkedIn is great for some companies, it is not that relevant for others.

All of the books would be helped if that had an initial section on 'social media marketing' in general, and helped businesses and individuals to figure out if LinkedIn matches their marketing objectives before they dive in!

In terms of Viveka von Rosen, in particular, she is so incredibly important and famous on LinkedIn that I felt that at times she lost focus on the 'little people' who won't have her clout or importance. So the good news is she is a LinkedIn guru, and that's the bad news as well (isn't that so often the case?).

(You can find out more about me by clicking on my Amazon profile; or just Google 'Jason McDonald,' as I am No. 1 for my name).


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