Before this straightener I had a more expensive Chi that worked really well! I was hesitant about a hair straightener that was so well priced, but it has been great! I have really curly hair and live where it is extremely humid but it works so well neither are an issue! I would definitely recommend this product. It has a well lit digital display and a TIMER for those of us who are forgetful about turning it off after, as long as you get in the habit of turning the timer on! Titanium straighteners are not recommended for every day use, but this product works so well you won't need to straighten your hair every day! I LOVE LOVE LOVE it! I would also recommend using the following product before straightening your hair. It helps your hair to look and feel healthier. It is a little oily so use sparingly!! A little goes a LONG way! Chi Silk Infusion 2 oz.