Your Garage Best Books of the Month Amazon Fashion Learn more Discover it PME Fire TV Stick Subscribe & Save Patriotic Picks Shop-by-Room Amazon Cash Back Offer WienerDog WienerDog WienerDog  Amazon Echo  Echo Dot  Amazon Tap  Echo Dot  Amazon Tap  Amazon Echo Starting at $49.99 All-New Kindle Oasis Segway miniPro STEM
Profile for Laura Cross > Reviews

Browse

Laura Cross' Profile

Customer Reviews: 14
Top Reviewer Ranking: 10,527,388
Helpful Votes: 59


Community Features
Review Discussion Boards
Top Reviewers

Guidelines: Learn more about the ins and outs of Your Profile.

Reviews Written by
Laura Cross RSS Feed (Los Angeles, CA)
(REAL NAME)   

Show:  
Page: 1 | 2
pixel
What Your Body Says (And How to Master the Message): Inspire, Influence, Build Trust, and Create Lasting Business Relationships
What Your Body Says (And How to Master the Message): Inspire, Influence, Build Trust, and Create Lasting Business Relationships
by Sharon Sayler
Edition: Hardcover
Price: $24.40
73 used & new from $0.44

2 of 2 people found the following review helpful
5.0 out of 5 stars Essential Reading for Every Entrepreneur, Executive and Business Leader, August 8, 2011
In What Your Body Says, Sharon Sayler delivers a proven formula to confidently, powerfully, and authentically align what you say verbally with the message your body communicates. Her simple step-by-step strategies, techniques, and exercises ensure quick, easy, and effective implementation. I now recommend this book to all my clients. What Your Body Says is an essential read for every entrepreneur, executive, and business leader.


Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press)
Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press)
by Rick Frishman
Edition: Paperback
Price: $15.64
73 used & new from $4.37

16 of 18 people found the following review helpful
4.0 out of 5 stars Delivers Marketing "Weapons" for Authors, April 2, 2010
Verified Purchase(What's this?)
"Guerrilla Marketing For Writers" offers proven, non-traditional marketing tactics to help authors sell their books before and after publication, based on the "The Fifteen Most Important Marketing Secrets":

1. Content that delivers
2. Commitment to a marketing program
3. Investment in your marketing campaign
4. Consistent marketing
5. Displaying confidence
6. Patience with your marketing plan
7. Using an assortment of marketing strategies
8. Understanding that profits come subsequent to the sale
9. Providing convenience for customers
10. Adding an element of `amazement' to your marketing
11. Measuring the effectiveness of your marketing campaign
12. Involvement with readers
13. Interdependence between you and your alliances
14. The technology and skills to promote
15. Consent from the people you market to

The authors begin with an overview of how the publishing industry works and then delve into the most powerful weapons in your arsenal for selling your book:
* You
* Your Networks
* Word of Mouth
* Viral Marketing
* Platform
* Talks
* Tours
* Publicity

The book details 100 low-cost and no-cost marketing strategies including: your elevator speech, TV, radio, and print interviews, satellite tours, media/speaker's kit, press releases, strategic alliances, webcasts, giveaways, surveys, reading and discussion groups newsletters, articles, audio, and video. Each strategy is accompanied by "guerrilla tactic" tips, such as this one related to business cards, "Double the width of your card and fold it in half, so you have four sides for information. And if you leave it flat - voila! - it's a bookmark."

The authors intersperse real-life "war stories" throughput the text and include an information-packed resource section with a Sample Media Kit, a Publicity Campaign Timeline, a detailed Publicity Questionnaire, and a list of the Top 100 Markets in the U.S. For authors needing a few more marketing "weapons", "Guerrilla Marketing for Writers" delivers.


This Business of Books: A Complete Overview of the Industry from Concept Through Sales
This Business of Books: A Complete Overview of the Industry from Concept Through Sales
by Claudia Suzanne
Edition: Paperback
Price: $19.99
26 used & new from $0.01

2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Resource For Understanding The Publishing Industry, April 2, 2010
Verified Purchase(What's this?)
The Business of Books in an exceptional resource. Author Claudia Suzanne covers the entire process of getting a book to market: developing the concept, research, pitching, writing, editing, book design, production, distribution, fulfillment, and marketing and promotion. Suzanne also provides an insightful explanation of the three publishing options (traditional publishing, self-publishing, and vanity presses/subsidy publishers) and an extensive and useful list of links and resources. A great book I can recommend to both clients and students to gain an understanding of the book industry.


The Complete Idiot's Guide to Writing Business Books
The Complete Idiot's Guide to Writing Business Books
by Herbert Holtje
Edition: Paperback
Price: $20.00
38 used & new from $0.01

1 of 2 people found the following review helpful
2.0 out of 5 stars Doesn't Actually Teach The Reader How To Write A Business Book, March 20, 2010
Verified Purchase(What's this?)
The title of "The Complete Idiot's Guide To Writing Business Books" is misleading, since the book doesn't actually teach the reader how to write a business book. Only 10 pages of the book (in the brief chapter "Voice, Point of View, and Style") deal with any aspect of writing a book.

Instead the author provides material (divided into six sections) on:
* Testing your business book idea
* Writing your proposal and sample chapter
* Finding an agent and other helpers
* Finding a publisher and negotiating a contract
* Writing and publicizing your book
* Using your published book to enhance your career

And while the content is well presented, I am left wondering, "Where is the material promised by the book's title?" There are much better, and more thorough, books on the topics of:

Developing book proposals: "Bulletproof Book Proposals" by Pam Brodowsky and Eric Neuhaus, Michael Larson's "How To Write a Book Proposal", or "Nonfiction Book Proposals Anybody Can Write" by Elizabeth Lyon

Finding a literary agent: "How To Get A Literary Agent" by Michael Larson

Publicizing and marketing your book: "From Book To Bestseller" by Penny Sansevieri, Steve Weber's "Plug Your Book", and "1001 Ways To Market Your Books" by John Kremer

Too bad "The Complete Idiot's Guide To Writing Business Books" doesn't deliver on the topic of writing business books - I'm sure many entrepreneurs aspiring to write business books could use a good business book-writing manual.


Time to Write: Professional writers reveal how to fit writing into your busy life
Time to Write: Professional writers reveal how to fit writing into your busy life
by Kelly L Stone
Edition: Paperback
44 used & new from $0.01

2 of 2 people found the following review helpful
4.0 out of 5 stars Practical Advice and Solid Methods, March 20, 2010
Aspiring authors often put off writing a book because they can't seem to find the time. In Time To Write, author Kelly Stone offers practical advice and solid methods, along with a heavy dose of inspiration, to help writers stop procrastinating and get to writing. With tips from more than 100 successful authors, Time To Write is packed with valuable information on:

* Time management
* Creating a writing schedule
* Action plans
* Motivation strategies
* Establishing writing routines
* Outlining and achieving goals

Warning: once you read this book you'll have no more excuses for not finding the time to write.


Bulletproof Book Proposals
Bulletproof Book Proposals
by Pamela K. Brodowsky
Edition: Paperback
99 used & new from $0.01

4.0 out of 5 stars Good Book with Real-Life Samples of Successful Book Proposals, March 20, 2010
Written by a respected literary agent and a published author, Bulletproof Book Proposals provides succinct, clear, to-the-point instructions for crafting a winning book proposal. Authors Brodowsky and Neuhaus break the process into 10 simple steps with exercises to help you accomplish each step effectively:

* Defining your idea
* Choosing a title
* Crafting the opener
* Defining your market
* Analyzing the competition
* Developing a platform
* Selling yourself
* Creating chapter outlines
* Writing sample chapters
* Packaging your proposal

While there are numerous resources available that teach writers how to develop a compelling book proposal, what sets this book apart from the rest is the inclusion of 12 real-life book proposals that successfully landed book deals. Each proposal includes commentary from the author, editor, and agent on why the proposal sold - making Bulletproof Book Proposals an invaluable resource.


Negotiating a Book Contract: A Guide for Authors, Agents and Lawyers
Negotiating a Book Contract: A Guide for Authors, Agents and Lawyers
by Mark L. Levine
Edition: Paperback
14 used & new from $32.05

8 of 8 people found the following review helpful
5.0 out of 5 stars Best Book On The Subject, February 23, 2010
Verified Purchase(What's this?)
If you're an author seeking a traditional publishing deal you should be aware that publishing contracts are negotiable. Negotiating a Book Contract is the best book I've read on the subject. Writer Mark Levine provides a comprehensive, clear and concise overview of every element found in a publishing contract, including royalties, advances, subsidiary rights, manuscript delivery obligations, termination rights, and options. Levine highlights the most important clauses and identifies which points are easy to negotiate and which are more difficult.

The detailed `Sample Letter of Comments' is invaluable for authors to follow when requesting changes to their own contracts. The new revised 2009 edition of the book adds a section on Internet works and electronic rights. Even if you have a lawyer or literary agent representing you in your publishing negotiations, it's well worth having a copy of Negotiating A Book Contract on hand while reviewing your own contract.


Line by Line: How to Edit Your Own Writing
Line by Line: How to Edit Your Own Writing
by Claire Kehrwald Cook
Edition: Paperback
Price: $9.83
223 used & new from $0.01

4 of 4 people found the following review helpful
4.0 out of 5 stars Good Editing Guide For Writers, February 23, 2010
Verified Purchase(What's this?)
Line By Line: How To Edit Your Own Writing demystifies line editing and enables authors to polish their own manuscripts. Author Claire Kehrwald Cook walks writers through the process step-by step from how to read and evaluate a sentence, to how to condense sentences to succinctly and clearly convey meaning. Along the way she tackles all the usual suspects: weak verbs, prepositional phrases, modifiers, structure, ambiguous words, parallelism and correlative conjunctions, punctuation, and subject-verb disagreement.

Most helpful are the extensive glossary of `questionable word usage' and the numerous examples that help guide readers during editing. Used alongside a good book on grammar (such as Mignon Fogarty's Grammar Girl's Quick & Dirty Tips For Better Writing) and a professional developmental editor, Line By Line is a valuable resource for any writer wanting to craft a well-written manuscript.


Making the Perfect Pitch: How To Catch a Literary Agent's Eye
Making the Perfect Pitch: How To Catch a Literary Agent's Eye
by Katharine Sands
Edition: Paperback
61 used & new from $0.01

4.0 out of 5 stars Valuable Book Offering Insider Information, February 23, 2010
Verified Purchase(What's this?)
Literary agent Katherine Sand's book Making the Perfect Pitch offers a series of short articles and tips from top literary agents designed to help aspiring authors "catch a literary agent's eye". The chapter on "Pitching Collaborative Projects" is an informative and enlightening overview on the topic, but the short chapter on "How To Find and Contact an Agent" is too basic - most writers searching for agents will require more extensive detail on the subject.

This book is not a step-by-step guide on how to craft a pitch (the query letter, the synopsis, the book proposal); the book's strength and value lies in the significant insider information provided by literary agents on what they look for in a pitch, their preferences, dislikes, and advice about pitching "do's and don'ts". You'll get insights from 40 well-known and respected literary agents and experts, including Donald Maass, Jane Dystel, Michael Larson, Sheree Bykofsky, Jeff Herman, and Harvey Klinger.


1001 Ways to Market Your Books: For Authors and Publishers, 6th Edition
1001 Ways to Market Your Books: For Authors and Publishers, 6th Edition
by John Kremer
Edition: Paperback
60 used & new from $0.01

2 of 2 people found the following review helpful
5.0 out of 5 stars Comprehensive & Worthy Book Marketing Guide, February 23, 2010
Verified Purchase(What's this?)
This classic book is a worthy and comprehensive (weighing in at 700+ pages) resource for authors and publishers. Writer John Kremer provides an overview of the fundamentals of marketing, how to plan an effective campaign, working with customers, acquiring distribution, and breaking into new markets, such as retail outlets and libraries. The core section of the book covers:

Promotion - speaking engagements, sales material, connecting with bookstores, and obtaining awards and honors

Publicity - book reviews, news releases, the media, print interviews, talk show appearances, and author tours

Advertising - direct mail, lists, telemarketing, book fairs and festivals, and magazine, radio and television placement

Internet Sales - blogging, podcasting, Amazon, newsletters, and websites

Additional Income Sources - selling subsidiary rights and foreign rights, offering services, syndication, teaching, consulting, and spin-offs

Whether you are a traditionally published or self-published author, Kremer's book offers valuable tips and insights to marketing your book for long-term sales.


Page: 1 | 2