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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
by Dave Kerpen
Edition: Paperback
Price: $18.55
71 used & new from $0.01

1 of 1 people found the following review helpful
5.0 out of 5 stars Terrific read for anyone and everyone!, February 21, 2013
Likeable Business is an incredible book for anyone interested in and passionate for social media. Dave offers the reader valuable insights into the exciting world of social media, digital marketing, and just how to be a more likable person and business. Throughout the book, I found myself learning a ton of new principles and practices since Dave's first Likeable Book, as well as connections that are timeless strategies and lessons to live by.

I recommend Likeable Business to students, professionals, and even retired individuals. There's surely something to learn no matter who you are and what background you have. Kudos to Dave Kerpen for creating such a wonderful read that I suggest you get your hands on!

Full disclosure: I interned for Dave and Likeable Media in the summer of 2011.


Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
by Dave Kerpen
Edition: Paperback
186 used & new from $0.01

1 of 3 people found the following review helpful
5.0 out of 5 stars New York Times "Best Seller" for a reason!, August 7, 2011
To start, I interned this Summer with Dave Kerpen's company, Likeable Media, and I was thrilled to read this book during my time working there.

This book truly deserves the title of a "New York Times Best Seller" without a doubt. One fantastic element of the book is how appropriate it is for social media novices and professionals alike. Each chapter also concludes with a brief yet thorough list of key takeaways and lessons of the chapter, which is an incredible and organized way to really learn some great social media uses right out of the gate.

Also, the book features a perfect combination and balance of both real-world examples, experiences, social media campaigns, and contests rolled out by Dave and Likeable Media, as well as core social media practices that businesses should be implementing today. I can surely say that "Likeable Social Media" is a definite read for any student, business owner, social media enthusiast, average-joe employee, and pretty much everyone in between.

Overall, definitely pick up this book. It is 100% worth reading, and can absolutely help grow your business, develop your brand, and make you and your company much more likeable on and offline!


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