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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash
Edition: Paperback
120 used & new from $0.01

11 of 14 people found the following review helpful
5.0 out of 5 stars Finally - a real guide to landing page TESTING, February 8, 2008
Website conversion rates are the key to my job. In the past, the only landing page guidance I could get was from books that talked about web design or usability, or specific case studies that were not helpful for my field. Many of them were fluff or too generic.

This is the first comprehensive book about TESTING landing pages. This is a very different beast than just DESIGNING them. Ash is right when he says that your audience should "vote" for the best design - it does not matter what you like best as the site creator.

The book covers a lot of material in depth. I was a bit in over my head in the chapters about statistics in math. But at least I understand the limitations of different testing methods now, and won't buy into the hype anymore. This was the densest part of the book, but absolutely essential to anyone who is actually setting up and running multivariate tests.

This book is not a quick read. You will have to spend some time to get the most use out of it. You will probably come back to it again and again because there is so much good material in there.

I wish the screenshots were bigger and in color, but that is only a small formatting gripe. Overall this book is very solid - there is no other one out there that even comes close in terms of the ambition and scope.


Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
by Lance Loveday
Edition: Paperback
52 used & new from $0.01

20 of 28 people found the following review helpful
1.0 out of 5 stars Style over substance, February 8, 2008
The book claims to be about ROI. The authors don't even have a clue about the economics of websites, and the examples that they give for ROI calculations are very basic.

The rest of the book is a rehash of basic web design ideas. The main focus is on e-commerce catalogs (although forms in general are also covered).

The production quality is very nice (full-color, nice page layout), but that does not make up for the poor content. The best part of the book is the last chapter with other recommended books and websites. The first book mentioned in that section is Steve Krug's "Don't Make Me Think". My advice: skip this book and just buy Krug's book instead. Web design for ROI was a big waste of my time.


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