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Affiliate Program Management: An Hour a Day
Affiliate Program Management: An Hour a Day
by Evgenii Prussakov
Edition: Paperback
Price: $19.57
64 used & new from $12.50

1 of 1 people found the following review helpful
5.0 out of 5 stars An honest, comprehensive guide, October 27, 2011
If you need a comprehensive, up-to-date, practical guide to planning, running and improving your affiliate marketing program you'll be wise to consider this book. While I'm not particularly fond of the trendy "hour-a-day" genre (I don't believe anything can done effectively in an hour a day) this tome is in a league of its own and worth your time and money.

The author's promise is simple: to show anyone interested in running an effective, profit-focused affiliate program how to research, launch, manage, and grow it---and he delivers. It's not an easy promise to make because affiliate marketing is filled...FILLED...with potholes and dangerous black holes. The author's ability to address the darker, risky aspects of affiliate marketing is to be admired. He's honest about that element. More importantly, the author points at affiliate marketing's known flaws by issuing thoughtful warnings that a business can use to make quick decisions and roll bravely forward.

Sure, this is an author who believes in affiliate marketing's ability to materially contribute to profit. But the devil's in the details. Yet the author offers a refreshing, balanced, and thoughtful (logical) viewpoint. Unlike other books and experts, this author resists turning a blind eye to the downsides and pitfalls of affiliate marketing in an effort to support the industry and sell lots of books. Instead, he plainly admits affiliate marketing isn't perfect, nothing is "perfect" in this world and to blame affiliate marketing for inherent flaws is not only a waste of time but could prove costly.

In the end, the author spends time with his readers helping them in ways that I've not seen before in a book on this subject. For instance, he walks you through a SWOT (Strength, Weakness, Opportunity and Threat) analysis, including what it is, why you need to do one, and how to make sure it serves your ecommerce business.

Surprisingly, novices and experts alike will benefit from this book given its comprehensiveness.

Histories of Social Media
Histories of Social Media
by Jonathan Salem Baskin
Edition: Hardcover
21 used & new from $4.94

5.0 out of 5 stars A shortcut to better results w/ social media, September 29, 2011
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Mr. Baskin is constantly asking better questions in an effort to help reach more powerful conclusions-- answers about social media that create consistent business outcomes. In this work, he uses history to reach profoundly important conclusions that can be applied to our businesses. Example: "Meaning is far more an important driver of engagement (behavior) than opportunity" and "The drivers of engagement are organic, emerging from real needs..." In reaching these kinds of conclusions business folks are invited to take a short-cut... to discover a faster way to increase success with social media marketing. If we remove all the technology and apply what we already know about civilized behavior business folks can more clearly see the opportunity in -- and shortcomings of -- what's being called social media.

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