This page may not work in your current browser.

We're sorry. Functionality for this page is not supported in Internet Explorer 8 or older. Please upgrade the latest version of Internet Explorer, Chrome, or FireFox.

Business Books

The Tipping Point: How Little Things Can Make a Big Difference
Arguably the most important business book written by a non-businessman ever The Tipping Point changed how I thought of marketing. Before the tipping point marketing was a series of task somewhat like invading Russia in the winter. After the tipping point marketing was was an emotional battle for advocacy and customer hearts and minds.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Very important book and don't let the fact it was written for the tech sector fool you. Moore's chasm exists in most product development life cycles. Highly Recommended.
How Will You Measure Your Life?
Another new to me Christensen book.
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Haven't read Innovators DNA yet, but Christensen is the kin of innovation and disruption so it is a must read.
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
Clay Christensen is the MIT King of Disruption and this is a great book.