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Official Comments on Reviews

What is an Official Comment?
Customers can post comments on any customer review on Amazon to ask and answer questions or to share their own views about products. A person officially associated with a product, such as the manufacturer, has the additional ability to add a highlighted comment that is always displayed immediately next to the review. Official comments from creators of the product can add to the review by answering customer queries or clarifying information about the product. Comments are highlighted only if we can verify that it comes from an authenticated creator of the product or from an official Amazon representative. Once authenticated, posters are given badges that show their relationship with the product.

Posting standard comments on reviews
You can learn more about comments and Customer Discussions here.

Official Comment pilot program
We are currently testing this new feature through a limited, invitation only pilot program. If you are a manufacturer or a vendor with a pre-existing account on Amazon Vendor Central, you can contact your Amazon account manager to request an invitation to this pilot program.

If you do not have a Vendor Central account, please sign up at