Welcome to Merchandising at Amazon.com!With dozens of categories, thousands of specialized bestseller lists, and advanced search capabilities, Amazon.com gives customers myriad ways to find and discover products they'll want to buy. To help you raise the visibility of your books among a targeted audience of customers, we offer you the opportunity to participate in our small vendor coop program, now featuring the Category Page Three Pack program (effective July 2009).
This paid coop placement spotlights new and upcoming releases and presents your title to customers actively seeking books within your genre. Please note this program is available for Book product only.
Program DetailsThe "Category Page Three Pack" is featured on Book category pages and features three booklists: New This Month, Coming Soon, and New in Paperback. Your title will be included in the booklist of your choice on one Amazon category page. When customers click the subhead under the main face-out, they are taken to a complete booklist of participating titles. Please note that this is a single-title promotion. The title "Three Pack" refers to the three booklist options within the feature.
Choosing the Booklist that is appropriate for your title:
• New This Month: Your title must be available for release in the promotion month.
• Coming Soon: Your title should be available for pre-order status.
• New in Paperback: Your paperback title must have been released within 60 days of the promotion month.
Eligible Category Pages
Choose the category page that is most relevant to your book's subject matter and genre. Amazon reserves the right to
re-categorize your title in the event that we identify a more relevant category page than you have requested.
• Arts & Photography
• Biographies & Memoirs
• Business & Investing
• Children's Books
• Christian Books
• Comics & Graphic Novels
• Cooking, Food & Wine
• Entertainment
• Health, Mind & Body
• History
• Home & Garden
• Literature & Fiction
• Mystery & Thrillers
• Nonfiction
• Outdoors & Nature
• Parenting & Families
• Reference
• Religion & Spirituality
• Romance
• Science
• Science Fiction & Fantasy
• Sports
• Teens
• Travel
Cost: $1,000 per title for a one month promotion period.
Nomination Guidelines and Details
Please note: Submission of a nomination form does not guarantee placement in a merchandising program. Amazon.com reserves the right to decline nominated titles for inclusion in any merchandising program.
To submit your nomination, email the following details to sv-books@amazon.com:
• Promotion Month:
• Vendor Name:
• Book Title:
• 10 Digit ISBN:
• Author:
• Publication Date:
• Category Pack (New This Month, Coming Soon, New in Paperback):
• Amazon Category Page (choose from Eligible Category Page listing):
Nominations must be submitted by the 15th of the month before the promotion start date. For example, if your desired promotion month is August, your nomination should be submitted no later than July 15.
After you submit your nomination form, you will receive an invoice confirming your placement and providing payment details. Currently, all invoices must be paid by check. We are unable to accept credit card payment for coop invoices.
Requesting Further Information and Pricing Details on Small Vendor Co-op Merchandising
Books:
sv-books@amazon.com
Music and Movies: To participate in the Music and Movies Paid Placement program you must be an Advantage member. To join Advantage, please visit:
http://advantage.amazon.com/gp/vendor/public/joinNote to Advantage members submitting a Paid Placement nomination: Please log-in to the Advantage portal, click on Customer Service > Select Issue-Coop and Paid Placements >Select Sub Issue (choose product nomination form you are wishing to submit).
Further Information
For general questions or other available services, please visit these pages:
• Books: Resources Guide located at
www.amazon.com/publishers.
• Music: Resources Guide located at
www.amazon.com/labels.
• Movies: Resources Guide located at
www.amazon.com/studios.
Sample Three-Pack Feature
Sample Booklist: This is where your title will be featured.
