Buy a qualifying LG LE5400-series HDTV and get a free BD550 Blu-ray player. To take advantage of this special offer, simply add a qualifying HDTV and the Blu-ray player from the list below to your cart; you will not be charged for the Blu-ray player. See terms and conditions.
Applies only to products sold by Amazon.com; does not apply to items sold by other merchants on the Amazon.com website. Offer good through 11:59 p.m. PST on November 20, 2010, while supplies last.