Best Books of 2010The Big ShortSwitchThe Art of ChoosingThe Master SwitchWhere Good Ideas Come FromFault LinesNo One Would ListenThe Upside of IrrationalityWhen I Stop Talking, You'll Know I'm DeadAppetite for America

Best Books of 2010

Top 10 Books: Business & Investing

Welcome to our Best of 2010 top 10 lists for Business & Investing. We've put our editors' picks and our 2010 bestsellers for each category on the same page together, so you can easily compare. Click on "Editors' Picks" (or "Editors' Picks: Kindle eBooks") to see our choices for the best business and investing books of 2010, including our top pick, Michael Lewis's The Big Short. And click on "Customer Favorites" to find the bestselling business and investing books at Amazon.com during 2010. (Ranked according to customer orders through October. Only books published for the first time in 2010 are eligible.) See more editors' picks and customers' favorites in our Best of 2010 Store.


1. The Big Short: Inside the Doomsday Machine
The Big Short: Inside the Doomsday Machine
by Michael Lewis
4.3 out of 5 stars (918 customer reviews)
In Stock
W. W. Norton & Company
March 15, 2010
Hardcover

Click here for more information

List Price:$27.95
Price:$16.95
You Save:$11.00 (39%)

From Publishers Weekly
Although Lewis is perhaps best known for his sports-related nonfiction (including ... Read more

2. Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard
by Chip Heath
4.7 out of 5 stars (360 customer reviews)
In Stock
Crown Business
February 16, 2010
Hardcover

Click here for more information

List Price:$26.00
Price:$17.85
You Save:$8.15 (31%)

Amazon.com Review
Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But ... Read more

3. The Art of Choosing
The Art of Choosing
by Sheena Iyengar
4.0 out of 5 stars (92 customer reviews)
Out of Print--Limited Availability
Twelve
March 1, 2010
Hardcover

Click here for more information


From Publishers Weekly
Starred Review. Choice, perhaps the highest good in the American socioeconomic lexicon, is a very mixed blessing, according to this fascinating study of decision making and its discontents. Psychologist Iyengar cites evidence that a paucity of choice can d... Read more

4. The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)
The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)
by Tim Wu
4.5 out of 5 stars (100 customer reviews)
In Stock
Knopf
November 2, 2010
Hardcover

Click here for more information

List Price:$28.95
Price:$16.01
You Save:$12.94 (45%)

From Publishers Weekly
Starred Review. According to Columbia professor and policy advocate Wu (Who Controls the Internet), the great information empires of the 20th century have followed a clear and distinctive pattern: after the chaos that follows a major technological innovati... Read more

5. Where Good Ideas Come From: The Natural History of Innovation
Where Good Ideas Come From: The Natural History of Innovation
by Steven Johnson
4.1 out of 5 stars (86 customer reviews)
In Stock
Riverhead Hardcover
October 5, 2010
Hardcover

Click here for more information

List Price:$26.95
Price:$17.96
You Save:$8.99 (33%)

From Publishers Weekly
Johnson--writer, Web guru, and bestselling author of Everything Bad Is Good for You--delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas? Johnson breaks down the cultural, biological, and environme... Read more

6. Fault Lines: How Hidden Fractures Still Threaten the World Economy
Fault Lines: How Hidden Fractures Still Threaten the World Economy
by Raghuram Rajan
4.2 out of 5 stars (85 customer reviews)
In Stock
Princeton University Press
May 4, 2010
Hardcover

Click here for more information

List Price:$26.95
Price:$22.82
You Save:$4.13 (15%)

Review
Like geological fault lines, the fissures in the world economic system are more hidden and widespread than many realize, he says. And they are potentially more destructive than other, more obvious culprits, like greedy bankers, sleepy regulators and irresp... Read more

7. No One Would Listen: A True Financial Thriller
No One Would Listen: A True Financial Thriller
by Harry Markopolos
4.1 out of 5 stars (192 customer reviews)
In Stock
Wiley
March 2, 2010
Hardcover

Click here for more information

List Price:$27.95
Price:$17.35
You Save:$10.60 (38%)

Amazon.com Review
Harry Markopolos and his team of financial sleuths discuss first-hand how they cracked the Madoff Ponzi scheme No One Would Listen is the exclusive story of the Harry Markopolos-lead investigation into Bernie Madoff and his $65 billion Ponzi scheme. While a lot has been written about Madoff's scam, few ... Read more

8. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
by Dan Ariely
4.0 out of 5 stars (124 customer reviews)
In Stock
Harper
June 1, 2010
Hardcover

Click here for more information

List Price:$27.99
Price:$18.49
You Save:$9.50 (34%)

From Publishers Weekly
Ariely (Predictably Irrational) expands his research on behavioral economics to offer a more positive and personal take on human irrationality's implications for life, business, and public policy. After a youthful accident left him badly scarred and facing grueling physical therapy, Ariely's treatment required him to accept temporary pain for ... Read more

9. When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man
When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man
by Jerry Weintraub
4.4 out of 5 stars (121 customer reviews)
Out of Print--Limited Availability
Twelve
April 7, 2010
Hardcover

Click here for more information


From Publishers Weekly
Hollywood power player Weintraub, now 72, is always in control and goes to great lengths to prove it: besides having managed musical legends like Presley, Sinatra and John Denver ("I cooked him from scratch"), Weintraub once closed a deal by faking a heart... Read more

10. Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West
Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West
by Stephen Fried
4.7 out of 5 stars (87 customer reviews)
Out of Print--Limited Availability
Bantam
March 23, 2010
Hardcover

Click here for more information


Amazon.com Review
A Note from Stephen Fried on Appetite for America I first encountered Fred Harvey seventeen years ago in the lobby of El Tovar, the historic hotel just a few steps from the edge of the Grand Canyon. His moody portrait was hanging there, his anxious eyes seemingly scrutinizing ... Read more