Kindle Fire is a premium product, offered at a non-premium price. It brings everything we’ve been working on at Amazon for 15 years - Kindle, Amazon Instant Video, Amazon MP3, Amazon Prime, Amazon Appstore, and Amazon Web Services - together into a single, fully-integrated experience for customers. We’ve also developed a new, faster web browser called Amazon Silk, specifically designed for Kindle Fire. It’s a split browser that lives partially on Kindle Fire and partially in the cloud, taking full advantage of Amazon Web Services’ incredible computational horsepower to accelerate web browsing - something you won’t find in iPad’s Safari browser.

Kindle Fire offers unmatched value, with all the popular digital content, but at a price that's $300 less. Take a look at the comparison chart below so you can see how Kindle Fire stacks up against the new iPad (16 GB Wi-Fi model).

Click here to compare to iPad 2 instead.

7”, in-plane switching display

9.7", in-plane switching display

169 ppi & more than 16 million colors

264 ppi & more than 16 million colors

14.6 oz

23.04 oz

Movies, shows, songs, games, apps,
magazines & books from Amazon

Movies, shows, songs, games, apps,
magazines & books from iTunes

Most Amazon content can be enjoyed
on your Kindle Fire and many other
devices, including iPhone, iPad,
Android, BlackBerry, Windows 7
phones, internet-ready TVs, Roku,
TiVo, and through your web browser

Most Apple content can only be
used on select Apple products

With Whispersync, your book library,
furthest page read, notes, and highlights
sync across your devices and you can
stream a movie on one device and finish
it on your TV, without losing your place

iBooks syncs only on Apple devices

Yes

Yes

Amazon Silk, the cloud-accelerated
web browser

Safari

Yes

No

1GHz dual core CPU

1GHz dual core CPU

8GB flash memory + free cloud storage
for all your Amazon content so you
never run out of space

16GB flash memory + free cloud
storage for iTunes content

Up to 7.5 hours of video playback,
with wireless off

Up to 10 hours of surfing the web on
Wi-Fi, watching video, or listening to music

Yes

Yes

Wi-Fi

Wi-Fi

Stereo

Mono

Amazon Prime members can instantly
stream over 17,000 popular movies &
TV shows at no additional cost

N/A

Amazon Prime members can borrow
from thousands of popular books
at no additional cost

N/A

"

Amazon’s Kindle Fire is likely to be the first successful tablet not sold by Apple, and there are several good reasons for it: the low price of $199, the convenient, portable size of 7 inches, and a rich catalog of books, movies and music offered through Amazon’s Web-based services." – Ars Technica

"

So here's the upshot: for one-third of what I paid for the new iPad, I can accomplish 95 percent of what I want to do with a tablet, and with a smaller design I find more appealing. Different strokes for different folks, of course, but for me this is a no brainer: I'm returning the new iPad and jumping into the Fire." – CNET

"

As far as the tablet goes, the Kindle Fire looks awesome. For $199 it’s the highest-end device for the least amount of money we’ve seen." – Gizmodo