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Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
by Philip Kotler
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In Stock
Wiley
March 3, 2003
Hardcover
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| List Price: | $29.95 | | Price: | $25.07 | | You Save: | $4.88 (16%) |
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Review
&Sounds like a dull rehash of conventional wisdom's but is far from it& -- Brand Strategy, September 2003&he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom& -- Better Business&this wonderful work&Kotler has succeeded in producing a book that appeals to both ...
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2.
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
by Luke Sullivan
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Avg. Customer Review:
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Out of Print--Limited Availability
Wiley
April 4, 2003
Paperback
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Review
"Overall, if you want to get into doing banner ads, this book makes a great read...
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3.
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
by Bernd Schmitt
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In Stock
Wiley
January 31, 2003
Hardcover
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| List Price: | $42.50 | | Price: | $23.61 | | You Save: | $18.89 (44%) |
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Review
"...demonstrates the power of collecting truly relevant customer information..." (...
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4.
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
by Mary Lou Quinlan
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In Stock
Wiley
April 25, 2003
Hardcover
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| List Price: | $27.95 | | Price: | $20.32 | | You Save: | $7.63 (27%) |
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Product Description
An enlightening blueprint of the secrets of reaching female consumers from the expertJust Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course ...
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5.
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis
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In Stock
Jossey-Bass
September 17, 2002
Hardcover
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| List Price: | $29.95 | | Price: | $18.31 | | You Save: | $11.64 (39%) |
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Review
“…This book is highly recommended for all forward-thinking executives—and those aiming to join that group.” (The Journal of Product & Brand Management, vol. 14, no. 3, 2005)...
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6.
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Leap! A Revolution in Creative Business Strategy
by Bob Schmetterer
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In Stock
Wiley
January 3, 2003
Hardcover
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| List Price: | $29.95 | | Price: | $19.77 | | You Save: | $10.18 (34%) |
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Review
“absorbing and quite compelling…a book that is full of good things…”(Admap, June 2003)...
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7.
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Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management)
by Scott M. Davis
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In Stock
Jossey-Bass
September 26, 2002
Paperback
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| List Price: | $19.95 | | Price: | $15.40 | | You Save: | $4.55 (23%) |
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Review
"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."--Amy Kelm, worldwide consumer brand manager, Hewlett-Packard...
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8.
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
by Jack Trout
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In Stock
Wiley
November 1, 2002
Hardcover
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| List Price: | $39.95 | | Price: | $26.37 | | You Save: | $13.58 (34%) |
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From Publishers Weekly
Many executives probably feel like they need a genie to explain the touchy-feely mysteries of aesthetics, design and consumer psychology that underlie so much of marketing. This short, breezy but informative primer can help. Marketing consultant Trout (Dif...
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9.
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A Branded World: Adventures in Public Relations and the Creation of Superbrands
by Michael Levine
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In Stock
Wiley
March 3, 2003
Hardcover
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Product Description
The head of a celebrity public relations firm offers expert advice on the art of PR and branding...
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10.
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Buzz: Harness the Power of Influence and Create Demand
by Marian L. Salzman
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In Stock
Wiley
April 25, 2003
Hardcover
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Review
"Marian Salzman has a knack for telling you what you'll be doing before you know it yourself." (...
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11.
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The End of Advertising as We Know It
by Armin A. Brott
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In Stock
Wiley
September 6, 2002
Hardcover
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From Publishers Weekly
Zyman began his career in an advertising agency, worked his way up to become the chief marketing officer of Coca-Cola and now runs his own marketing consulting firm. Readers might expect him to be a friend of the advertising industry, having played on both...
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12.
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Sixty Trends In Sixty Minutes
by Sam Hill
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In Stock
Wiley
August 15, 2002
Hardcover
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Review
"...from another guru...the usefulness of his book lies...in the details of the commercial opportunities they (trends) can create..." (Market Leader, Winter 2002)...
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