>>>> Prime's main selling point has always been the two-day shipping. <<<<
I can direct you to some threads where numerous people insist that Prime's "main" selling point has been that you don't need $25 to get free shipping.
To each his (or her) own. Different people value the different components of Prime differently.
But back to the main topic of this thread, the carriers raise their prices as their costs go up. The people who work in the fulfillment centers get raises, too. The cost of shipping is always going up, and while Amazon went for a long time without raising the amount that they pass-through, eventually they're going to raise prices, too. And, apparently, that time has come.
Just go with Target, and get their credit card - you get 5% off of every order, no minimum order, no add-on BS, free shipping, and actually quick processing. Their prices are in most cases the same as Amazon as well. Only con is that you cannot find every item that you find on Amazon on Target.
SHIPPING INCREASE FOR DVDs AND CDs. The cost conscious customer will wait till they have a $25 order to save shipping on DVDs and CDs direct from Amazon. If they do not have such an order, and another seller's price is low enough that adding the 2.98 now 3.99 shipping does not put the price above Amazon's they will buy it from the other seller. Most other sellers do not collect sales tax and Amazon now does, effectively making the price difference greater. I would not be surprised if some Amazon bean counter felt that if Amazon's total price and another seller's price were close enough, they could level the playing field by effectively raising the other seller's total price. This of course hurts both the other sellers and the cost conscious customers. What ever the reason for the shipping increase that is the result.
>>>> But a 33% shipping and handling increase on DVD's and CD's does seem high to me. <<<<
I don't know how long it was $2.99, but let's say conservatively that it's been that price for a decade. The underlying costs have gone up about 6-8% a year. Would you have been happier if they had raised your price 7% for each year for the last 10 years?
This is what you would have seen if they raised the price as costs went up:
>>>> Add to this the sales tax that Amazon has recently started taking out of each purchase <<<<
The states aren't taking any sales taxes that you didn't already owe. There are no new taxes -- the states are just getting Amazon to collect what you owe instead of depending on you to pay what you owe on your own, which apparently you were neglecting to do.
I previously bought a lot of blu rays from 3rd party sellers (@ the 2.98 for shipping) and I simply won't do so anymore. Half.com still has the 2.99 ship, and I have bought one from there yesterday and I will simply check there from now on. Amazon has lost all of my future business with this greedy move. and not even a heads-up email? discourteous to say the least.
An e-mail to whom? Every one of the 4-billion e-mail addresses in their records?
And since when does a price increase require that kind of proactive reaction? Every day prices of things go up and down, and no one is suggesting that they send out e-mails.
My favorite grocery store has my e-mail address. Do they e-mail me every time a price changes? Of course not. Who does that? Why on earth would you even suggest that they should have sent out e-mails???
People keep saying Target prices are the same as Amazon, and I usually just don't see it. If I see a movie or a video game on sale at Target, I usually cross-check it to Amazon first, and more often than not I still find myself putting it back on the shelf and ordering from Amazon instead. Guess I'm just looking at different items than everyone else I suppose?