I have been buying on Amazon since they first offered books on the Internet. I have never noticed a hint of sexism in their advertising or their product offerings. Where are you finding this insulting sexism? If you are being offered kitchen items or electronics in your personal deals it is because of your previous purchases or your recent browsing.
Relax a bit. This site serves zillions of people and doesn't care about your gender.
Except for the whole Amazon "Mom" thing? As a father of 3, I find it insulting that I must be inundated with "Mother" this "Mom" that when I was a member... Dad's can't get discounts on baby wipes? It really should be Amazon "Parent" and cater to parents rather then just mothers.
I also do the cooking in the household, as my wife can't boil water...
Such petty things to hate. Such silly things to worry over Do you like who you are? Then you really have no need to worry over silly stuff. If you were in the military? Yes, you would have to WORRY. But then you would'nt HAVE your children at your side. Think, people! GOSH.
Yay for you, K Nakagawa. The more fathers out there who LOVE being with their kids, the better off kids will be. Not just sons, either. We seem to forget that daughters learn what men should be from their fathers. FATHERS ARE IMPORTANT!! I envy your children. :)
Why be so sensitive? This might feel like a community but Amazon is just a mega-business selling stuff. Don't bother to be offended. Just shop here or don't shop here - their suggestions aren't personal insults lobbed directly at you.
Are we guys the only ones with thick skins? If I were to take offense everytime a man was portrayed as a complete moron on TV or radio (especially advertising), I'd be pissed off a majority of the time.
People don't seem to understand patriarchy or sexism at all. Only people in a position of privilege could dismiss the effects of institutionalized oppression.
Instead of saying to ignore Amazon, I'd say to stop ignoring other sources of sexism. Even if "only stupid people" are sexist, the whole culture reinforces stereotypes, allowing people to pay women less for the same work, murder transgender people, rape people, justify rape or say it wasn't "real" rape, put huge obstacles in place to openly admit you're a man who "mothers" kids or you're a woman who plays video games (or to do those things at all despite wanting to). If you've been victim to any of these, you know "just ignore them, they're ignorant and shouldn't affect you" isn't practical advice.
I have to say, mostly I agree with the sentiment that people are expressing of "just ignore it", but as a father myself, the whole Amazon Mom discount thing did put me off a little bit. I don't think it's sexist as much as it is just poor marketing.
You know what's really sexist?! Music connectors. 1/4" phone plug, MALE! 1/8" headphone extension, FEMALE!!! And, obviously, not a single one of these would work if you were playing some Lady Gaga. (Well, maybe some 48" elastic stretch waist connectors....)
My husband knows that kitchen and household electrics (vacuum cleaners, toasters, etc.) had better come with the business card of a good lawyer. But I am ALWAYS interested in power tools, things I can be creative with (jigsaws, dremel kits, sanders, etc.) I love the smell of a hardware store in the morning.
Back in the late 60's I desperately wanted an erector set like my cousin Billy. I was told I couldn't have one because it was a "boys toy." I also wasn't allowed a skateboard, although my cousin Mike did, and we were the same age but I was a girl and would "hurt myself" with a skateboard, yet I was allowed a pair of roller skates. Never could understand the difference. I still haven't gotten over those things.
I guess not much has changed in 50 years..... Now Amazon can't even evolve past stupid sexism. *sigh*