This is the thing with Amazon. Other retailers can offer their Black Friday deals on their websites all day Thursday and Friday, but Amazon can only offer them during Lightning deals that are sold out in 1-2 seconds.
>>>> This is the thing with Amazon. Other retailers can offer their Black Friday deals on their websites all day Thursday and Friday, but Amazon can only offer them during Lightning deals that are sold out in 1-2 seconds. <<<<
That's the difference between having customer counts in the thousands, and customer counts in the hundred thousands.
Also, while *some* deals sell out quickly, there will be other deals that take time to sell out. It's all based on how good the deal is, and how many people want it.
Entire concert halls can sell out in seconds, or never sell out depending on who's playing, and the cost of the tickets. Same thing here.
We're not all like that, and she was responding to someone else there, actually (see "In reply to an earlier post" at the top of each message).
It really is too bad that when we are watching the countdown, we have to refresh the page in order to see a button, else we'll just keep staring at a counter that says "0" with no option to add the item to our cart. By the time we realize a page refresh is needed, a lot can happen. Technology isn't perfect.
As others have written, it's certainly possible that the limited stock Amazon had was ordered by other customers within a few seconds. If you were honestly watching the clock tick down until deal time, though, I'm skeptical that that's the explanation.
Is it possible that Amazon has something listed as an upcoming lightning deal but ends up not having any stock of said item when the deal time starts, causing the 100% claimed message to appear immediately when the deal is scheduled to begin? I ask because I noticed that a music deal I'm interested in that's scheduled for Friday morning currently indicates on the product page that Amazon does not have any copies and that the item is only available from Marketplace sellers. If Amazon is counting on getting more copies of this title before Friday, one would think they'd still list it for sale and indicate that it will take X number of days to ship. They obviously aren't going to force Marketplace sellers to sell their copies at the lightning deal price. I wouldn't be surprised if this item doesn't appear at the beginning of its deal time as 100% claimed, too.
I'm so bummed. I waited for two hours for the iPod Touch - I never even got a chance to buy - even the waitlist was full. Should I have placed the item in my cart before the deal started and then checked out? How did other people get to buy? Obviously, someone saw the "buy" button and clicked on it?
It's the luck of the draw. I believe it was 2 years ago, when the Kindle showed up on a lightning deal. Probably thousands of people clicked on BUY at the same time. Some got it, many did not, and the whining went on for what seemed to be forever. I got one ;)