Are we getting tired yet of seeing review "plants" on Amazon? Maybe Dave could get ALL of his fans to identify themselves as friends/family/coworkers, and not load up with "inside" 5 star reviews BEFORE HIS BOOK IS EVEN RELEASED! Of course he is not the only one doing this and some authors have many more "plants" but it makes buying a book more and more difficult as Dave and others "game" the system.
Ron, All of Dave's friends, family members and coworkers identified themselves to the best of our knowledge. We are proud governing members of the Word of Mouth Marketing Association, dedicated to ethical word of mouth marketing online and off.