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Run promotional giveaways to create buzz, reward your audience, and grow your followers and customers.

How it Works

For the host

Select prize

Choose from tens of millions of eligible items sold on on your computer

Set up giveaway

Complete a two-step wizard to set up your giveaway and purchase prizes

Receive link

Your giveaway is created and a unique link is emailed to you

For the entrant

Share link

Your audience finds your giveaway when you share the link

Win or lose

Entry is fun and simple with immediate results

Receive prize

Amazon delivers prizes directly to winners

Get Started

First, select a prize

Choose from tens of millions of eligible items. Just search Amazon and visit the product detail page on your computer. Most Kindle eBooks, items Fulfilled by Amazon, and items shipped and sold by are eligible.

Then, set up your giveaway

Eligible items have a section near the bottom of the product page where you start your giveaway set up. Click Set up a giveaway button, finish a two-step wizard, and checkout.

Find a prize in one of these popular categories


Tech Accessories

Music - CDs & Vinyl

Patio, Lawn & Garden

Toys & Games

Home & Kitchen

Learn More

Stay up-to-date

Subscribe to the email newsletter and follow @amazongiveaway on Twitter to get tips & tricks and be the first to know about new features.

Find #AmazonGiveaway

Search #AmazonGiveaway on Twitter to find them or click here.

Frequently asked questions

More information for both hosts and entrants.