Give and Receive Fire & Kindle Devices and Kindle Content as Gifts

Purchase a New Fire or Kindle Device as a Gift

You can purchase Fire & Kindle devices on Amazon to give as gifts.

  1. From the Kindle Store Kindle Store (Amazon.com full site), select the device you want to purchase as a gift.
  2. On the product detail page, click to select the box next to This will be a gift.
  3. Click Add to Cart.
  4. Under Register this Kindle, select Another account (Send this Kindle unregistered) if you'd like the recipient to register the device to their own Amazon account.
  5. Enter a gift message.
  6. Click Continue to proceed with the checkout process.

Purchase a Kindle Book as a Gift

Most Kindle books available in the Kindle Store can be given as a gift to anyone with an e-mail address. Before you purchase a Kindle book as a gift, make sure that the e-mail address is valid and that the recipient's Fire or Kindle device or Kindle reading app is registered to it.

Recipients can read a Kindle book gift on any compatible, registered Fire or Kindle device or Kindle reading app. You do not need a Fire or Kindle device to send or receive Kindle books as gifts.

To purchase a Kindle book as a gift:

  1. From the Kindle Store Kindle Store (Amazon.com full site), select the book you want to purchase as a gift.

    Note: Free books, books on pre-order, and subscriptions cannot be gifted at this time.

  2. On the product detail page, click the Give as a Gift button.
  3. Enter the personal e-mail address of your gift recipient.
    Tip: If you are unsure of the e-mail address for your recipient, you can select Email the gift to me before placing your order. This allows you to forward the gift e-mail or personally deliver it to your recipient.
  4. Enter a delivery date and an optional gift message.
  5. Click Place your order to finish your gift purchase using your Amazon 1-Click payment method.

You can redeliver a Kindle gift book you've purchased by going to Your Digital Orders in Your Account. From the Order Summary page, click the Resend E-mail button.

Redeem a Kindle Book Gift

When you receive a Kindle book as a gift, you can redeem it immediately and download it to your Fire or Kindle device or Kindle reading app.

To redeem a Kindle book gift:

  1. Click Get your Kindle Book Gift Now from the gift notification e-mail to view your gift on Amazon.
  2. Click Accept your Kindle Book Gift and, if prompted, log in to your Amazon account.
    Tip: If you've received a Kindle book gift at an e-mail address that is not associated with your Fire or Kindle device or Kindle reading app, click Use a different Amazon account and sign in to the account where you would like to redeem your Kindle book.
  3. Select the Fire or Kindle device or Kindle reading app that you would like the gift delivered to from the drop-down menu.

If you do not have a Fire or Kindle device or Kindle reading app registered to your account, you can download a free Kindle reading app after you accept your gift. See https://www.amazon.com/kindleapps.

Note: If you do not live in the same country as the person who gave you the Kindle book gift, the book may not be available to you due to copyright restrictions. In these cases, you will be given the option to request an exchange for an Amazon gift card on your account during the redemption process.

Exchange or Return Fire or Kindle Device Gifts

You can return a Fire or Kindle device you received as a gift from the Online Returns Center.

  1. From the Returns CenterReturns Center (Amazon.com full site), click Return a gift.
  2. Enter the Order number, which is located on the packing slip.
    Tip: If you do not have the order number, contact customer service for help.
  3. Enter your full name and e-mail address.
  4. Click Continue to proceed with the return process.

After the return is processed, you'll receive an Amazon gift card in the amount of the returned device.

Exchange a Kindle Book Gift for an Amazon Gift Card

If you already own the Kindle book you received, would prefer to have something else, or aren't eligible to receive the gifted book, you can exchange the Kindle book gift for an Amazon gift card, as long as you have not already redeemed the gift.

If you exchange your Kindle book gift, we will provide you with an Amazon gift card, redeemable on millions of other items on Amazon, including other Kindle books.

You can request an exchange for a gift card on your Amazon account during the redemption process.

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