Improve Your Recommendations

You can refine your recommendations by rating items or adjusting your collection ratings.

To rate or update a product rating:
  1. Go to Improve Your Recommendations (Amazon.com Full Site) or click Fix this next to recommended items on most product home.
  2. Do one of the following:
    • To rate or update a product rating:
      1. Choose a rating of 1-5 stars or chose to leave the product unrated. The ratings you submit are private and are never shared with other Amazon.com customers, nor does it affect the average customer review for the item. These ratings are used solely by our recommendations service to provide you the most accurate recommendations possible.
    • To exclude certain purchases from being considered in your Recommendations:
      1. Select Don't use for recommendations next to the purchased item or select This was a gift.

You can refine your recommendations by rating items or adjusting your collection ratings

Note:

  • If you're unsure why we're recommending a particular item, click Why Recommended beneath an item in Your Recommendations (Amazon.com Full Site). We'll tell you which of your previous ratings, likes or purchases influenced our suggestion, so you can then revise your ratings, likes or exclude those purchases if necessary.
  • You can tell us about items you like, even if you didn't purchase it on Amazon.com. Locate the item on Amazon.com, and then write a review and add a rating. We'll use that rating in our Recommendations system.