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Category Policies and Requirements

Amazon limits the addition of new sellers in the Jewelry category to ensure that customers can buy with confidence from all sellers on Sellers who are not approved to sell in the Jewelry category may not offer jewelry items on

The requirements for selling in the Jewelry category reflect concern for product quality, product branding, and consumer safety. Adherence to import and export restrictions is also important to ensuring that buyers can purchase authentic, high-quality Jewelry products.

Sellers must meet the requirements listed below to sell products in the Jewelry category. Read this list of requirements and consult our Help pages if you have questions about specific policies. Meeting these requirements does not guarantee that Amazon will approve sellers to sell in Jewelry. Amazon reserves the right to review the quality of each seller's products and listings, including checking that products and listing data meet all applicable requirements. Note that Amazon may remove your selling privileges for failing to meet these requirements.

General Requirements

  • All products must be sold as listed and as characterized in the descriptions, images, and specifications shown on the detail page.
  • All products must meet Amazon's Jewelry Quality Assurance Standards.
  • All items must be properly setup according to Amazon's Categorization of Fine vs. Fashion Jewelry guidelines.
  • All products must be authentic. We do not allow counterfeit, replica or knock-off products, nor do we permit trademark violations. We respect the intellectual property of others and require that sellers posting on our site do the same. If you believe that an item offered on our site violates your intellectual property rights, submit your complaint using this online form.
  • Listing of items priced over $125K is not allowed in the Jewelry category.
  • Sellers without a Professional selling plan must upgrade to a Professional selling plan once their application is approved.

Seller Minimum Requirements

Sellers must meet these performance criteria to be eligible to apply to sell in the Jewelry category:

  • Order-Defect Rate of 1% or less
  • Cancellation Rate of 2.5% or less
  • Late Shipment Rate of 4% or less

View your current metrics in the Performance section of your seller account under Account Health.

If your account does not meet the minimum criteria, your application will be rejected. Take corrective action and ensure your performance metrics meet the minimum criteria before completing the application.

Product Quality Requirements

  • All products must be new. No used products are allowed in the Jewelry category. We do not allow the sale of pre-owned vintage or antique jewelry.
  • All products must meet Amazon's Jewelry Quality Assurance Standards. Our materials specifications follow FTC guidelines for the jewelry industry. Sellers must ensure all items comply with both sets of standards.
  • Sellers must employ quality control and inspection procedures. 
  • All products must meet North American product safety standards. (For more information, see our Consumer Product Safety Commission Guidelines Help page.)

Product Listing Requirements

  • Sellers must follow Amazon listing standards for any product sold on
    • Sellers must have reviewed Seller Central listing guidelines and agree to classify their products appropriately and accurately.
    • Sellers must submit product titles, bullet points, and product descriptions that are clearly written and help the customer understand the product.
    • Sellers are directed to read and understand FTC guidelines for advertising jewelry, as well as these Tips for Listing Fine Jewelry, and list their items in accordance with this guidance.
  • Jewelry listings must comply with the Jewelry Style Guide.
  • Sellers may not match their item listings against existing items in the Jewelry category.  Sellers must create a new listing for each jewelry product they sell; matching products to existing ASINs or item detail pages created by other sellers is not allowed. Amazon may merge identical products at our discretion. 
  • Jewelry and jewelry accessories from major brands must be listed using the manufacturer's UPC. UPCs are required for items from certain Major Jewelry Brands, and are recommended for other branded merchandise. Sellers of branded merchandise without UPCs can request UPCs from the brand owner/manufacturer. Learn more about Adding UPCs, EANs, and ISBNs for Your Products.
  • If an item is not from a trademarked brand (manufactured directly or under a licensing agreement), you should not include that brand name in any of the item’s data fields, including Brand Name, Title, Bullets, Product Description, or Keywords. Any listings found with a brand name inappropriately used will be suppressed. These are the following exceptions:
    • For products made with branded components (such as SwarovskiTM crystals), you can indicate this brand in the Title, Bullets and Product Description. However, do not include this brand in the item's brand name, and do not imply that the item is made from this brand.
    • For products compatible with or made to fit a branded item (such as charms that fit PandoraTM bracelets), you can indicate this brand in the Bullets, Product Description and Keywords such as fits [brand/product line]. However, do not include this brand name in the title or assign it as the item's brand name.
  • Items that are generic or that do not have a brand name may be assigned 'unbranded' as the brand name.
  • Buyers must be able to complete all aspects of ordering and purchasing a product using only the Amazon website. Customized items that require buyers to communicate customization information to sellers must use the Amazon Custom service, which allows sellers to offer personalized products.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity (including unclothed mannequins) or pornographic, obscene, or offensive items.

Item Data Requirements

Product listing data for all Jewelry items must meet Jewelry-specific standards.

  • Sellers must follow the data requirements listed in the various tabs of the Jewelry Inventory Template published in Seller Central. These requirements are enforced systematically. Any items not meeting these standards will not be accepted.
  • For the purposes of product classification, item specifications, and quality assurance, we distinguish between fine and fashion jewelry based on several criteria. These criteria include, but are not limited to, metal type, gem type, and pearl type. Learn more about Categorization of Fine vs. Fashion Jewelry Materials.
  • Data requirements vary by product silhouette and materials. For example, we include different specifications for gold and diamond earrings than we do for a crystal and steel ring. Our data requirements reflect these differences.
    • When selling products with diamonds, sellers must disclose cut, color, clarity, carat weight, stone shape, setting type, stone treatment method, stone creation method, and some product-specific information (for example dimensions and ring sizes).
    • When selling fine gemstones, sellers must provide total gem weight, stone shape, setting type, stone treatment method, stone creation method, and some product-specific information (for example dimensions and ring sizes).
    • When selling fine pearl items, sellers must disclose pearl type, pearl minimum color, pearl shape, pearl luster, pearl uniformity, pearl blemishes, size per pearl, number of pearls, setting type, and some product-specific information (for example dimensions and ring sizes). In addition, pearls must be disclosed as being cultured, simulated, seed, or natural pearls.

Next Step: Request Approval

If you would like to apply to sell Jewelry on and you meet the requirements listed above in the Seller Minimum Requirements section, click the Request approval button below. If you plan to sell any items with fine materials, indicate this in the request and your application will be processed accordingly.

All sellers who apply to sell Fine Jewelry must pay a non-refundable application fee. No fee is required to apply to sell Fashion Jewelry. See the Fine Jewelry Terms and Conditions for more information.

We take special care to ensure that only items from approved sellers appear in the Women's Fine, Fashion, and Wedding & Engagement nodes. As such, it may take up to 45 days after you receive approval for items to appear in these nodes.

Sellers who are not approved to sell items made with fine jewelry materials may not offer these items on

Sellers who are not approved to sell in the Jewelry category may not offer these items on

If sellers previously approved to sell in the Jewelry category, but not approved to sell items made from the jewelry materials wish to add items made from fine materials, they must re-apply and indicate this on the request for approval form. Learn more about Categorization of Fine vs. Fashion Jewelry Materials.

Jewelry Browse Node Assignments

Jewelry on is a broad category, with items made from a wide variety of materials and prices ranging from pennies to tens of thousands of dollars. To provide the best experience for our customers, we are continually evaluating which types of items to surface in the Fine, Fashion, Wedding & Engagement, Religious, and Novelty & More branches of the Jewelry category. We typically consider item characteristics such as silhouette (as indicated by Item Type Keyword); the metals, gemstones, pearls, and other materials an item is made from (as specified in item setup); and the item's title and current offer price.

The browse node you select while creating a product listing for Jewelry items using Add a Product, or while referencing the Browse Tree Guide to complete the Inventory File Template, is reflected as the Item Type Keyword in the item data. However, the Item Type Keyword alone does not determine where on the site your item will surface. For an item to surface under the correct browse tree node, it must have an accurate Item Type Keyword, accurate data values for the item's materials, and a title that describes the item in under 100 characters. Our site merchandisers ultimately determine the best node for items to surface.

Listed below are some of the examples to show you where the items will surface in the browse tree:

  • Rings assigned certain Item Type Keywords as noted in the Browse Tree Guide will surface in the Wedding & Engagement nodes.
  • Items may not surface under the Fine or Wedding & Engagement nodes within Women's Jewelry if they are made with non-precious materials, even if they contain precious materials.
  • Items assigned a Thesaurus Subject Keyword of "religious-symbols" or that have certain religious references in the item title will surface in the Religious Jewelry node.
  • Lower-priced jewelry items typically surface under Novelty & More node.

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Seller Support

Please use the e-mail address associated with your Seller account.