Retailers like Amazon have the legal right to set their own prices independently, but some manufacturers place restrictions on how those prices can be communicated. Because our price on some items is lower than the manufacturer's "minimum advertised price," the manufacturer does not allow us to show you it until you take further action, such as placing the item in your Shopping Cart or, in some cases, proceeding to the final checkout stage. The steps required depend on the details of the manufacturer's minimum-advertised-price policy.
Taking these steps allows Amazon to show you our price as we maintain our goal of always offering you the lowest possible prices on the widest selection of products. Adding the product to your cart will not require you to purchase it, as you can easily remove it if you decide not to complete the transaction.
We apologize for this inconvenience and are continuously working to educate manufacturers on how their policies impact our customers. We welcome your comments and suggestions in our forum on this topic.