For the first time since it was introduced nine years ago, the price of Prime is going up. Existing Prime members will pay $99 per year on their annual renewal date and Amazon Student members will pay $49.
The Prime Fresh membership fee will remain unchanged at $299.
If you're a current Prime or Student member, we've sent an e-mail to the address on your account with the renewal date specific to your membership.
Current members will still receive all the benefits of Amazon Prime, including unlimited FREE Two-Day Shipping for eligible purchases, unlimited streaming with Prime Instant Video, and the ability to borrow books from the Kindle Owners' Lending Library.
Looking for more information on how this change impacts your membership?