Classic Reviewer Rank: 133,460
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I just finished reading Chris Anderson's book Free: The Future of a Radical Price. It is a fascinating read, following in the footsteps of Freakonomics, the book that a few years ago taught us that a subject as dry and technical as economics could be entertaining if used to explain why ordinary things around us turn out the way they do.
Free has generated a lively debate in the blogosphere, with some questioning the validity of its conclusions, others finding some merit to them but hoping that we can find a way out, and others fully embracing them as the inevitable way things will be from now on.
The book is full of interesting examples of how companies and entire… Read more
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A really comprehensive branding manual, with an almost textbook feel to it. Every branding concept is thoroughly explained. Not necessarily a book to read cover to cover in a few days, but definitely an invaluable reference guide to keep close and handy by anybody involved in marketing and branding products, services and companies. Excellent.
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While the concepts in this book are nothing new, the author uses tribal elements to create an interesting analogy to explain the basic components of effective branding. The most valuable aspect of the book are the numerous examples, not all of them from the world of business, that help readers to easily grasp and internalize the most important branding concepts.
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