4 of 4 people found the following review helpful
Bigger books have been written on social media, but not better ones. This book systematically builds a social media programme through Blanchard's four sections: Strategy, Integration, Management and Measurement.
As Blanchard is first and foremost a brand expert, this book is not a full of social media hype, nor about social media as an annexed wonder-tool that must change a company. Instead, as a brand expert, he demonstrates how social media can be added not just to the marketing mix of a company, but it's PR, customer service, internal comms, etc.