Classic Reviewer Rank: 158,913
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2 of 5 people found the following review helpful:
By traditional marketing standards, this book is everything I detest. It has an annoyingly cute and trendy title. It is about a subject I think I already know a lot about.
Too make things worse, the first paragraph inside the fly cover starts off "The book that catches the crest of Web 2.0 and shows how any business can harness its power ..." If I were browsing books at a bookstore, that would probably be enough for me to put the book right back on the shelf, assuming I would have taken it off the shelf in the first place.
However, Tara Hunt sent a message out on Twitter asking for people to review the book, and because Tara has incredible whuffie and knows how to… Read more
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14 of 22 people found the following review helpful:
How do we determine if something has credibility, has quality? One way is to look at credentials. Is the producer paid for what they do? A 'professional'? Are they doing it simply because they love it? An 'amateur'? (Note the etymology of amateur) What sort of credentials matter? How do we establish trustworthiness?
These aren't new questions. People have struggled with this for ages, usually much more thoughtfully than Mr. Keen has.
No, what Mr. Keen is doing is simply reworking the old quote from the Wizard of Oz.
"Why, anybody can have a brain. That's a very mediocre commodity. Every pusillanimous creature that crawls on the Earth or… Read more
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13 of 14 people found the following review helpful:
Jeffrey Feldman's book Framing the Debate is a wonderful resource for anyone who wants to read great speeches in American history and think about the themes that have helped make our country great.
Whether you simply long for the great speeches in America's past, or long for eloquent leaders to move our country forward and are willing to roll up your sleeves and help candidates become better speakers and clearer thinkers, this is a book you must read.
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